SlideShare a Scribd company logo

Buffer culture 0.5 (With a change to Happiness & Positivity)

Buffer
Buffer

This is the 5th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com

1 of 15
Download to read offline
The Buffer Culture
Powered by Happiness
Version 0.5
Always a work in progress
• As with everything we do and ourselves,
this document is a continual work in
progress
• Updated February 18th, 2015
Start with why
Culture: what gives Buffer the best chance
for progress of the product, happiness of
users and the team, and personal growth
while part of the journey?
The foundation of our
values
In the founding months, Joel & Leo read, re-
read and internalized Dale Carnegie’s famous
book, How To Win Friends and Influence
People. A lot of the Buffer values are derived
from his deeply impactful words.
In January 2013, when Buffer was 7 people,
we discussed what words define the culture
we have, and put together this document.
The 10 BufferValues
1. Choose positivity and happiness
2. Default to transparency
3. Have a focus on self improvement
4. Be a "no ego" doer
5. Listen first, then listen more
6. Have a bias towards clarity
7. Make time to reflect
8. Live smarter, not harder
9. Show gratitude
10. Do the right thing
Choose positivity and
happiness
• You strive to approach things in a positive and optimistic way
• You avoid criticizing or condemning team members or users
• You avoid complaining
• You let the other person save face, even if they are clearly
wrong
• You are deliberate about giving genuine appreciation

Recommended

Social Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsSocial Media And FREE Hacks For Startups
Social Media And FREE Hacks For StartupsAli Mirza
 
Buffer Marketing Culture
Buffer Marketing CultureBuffer Marketing Culture
Buffer Marketing CultureBuffer
 
Social Media and Growth Hacking for Startups
Social Media and Growth Hacking for Startups Social Media and Growth Hacking for Startups
Social Media and Growth Hacking for Startups Ali Mirza
 
Introduction to Social Media for Startups
Introduction to Social Media for StartupsIntroduction to Social Media for Startups
Introduction to Social Media for StartupsNicole Knoll
 
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
 
The Workspaces of Buffer
The Workspaces of BufferThe Workspaces of Buffer
The Workspaces of BufferBuffer
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startupsAmrita Chandra
 

More Related Content

Viewers also liked

Twitter Tips for Beginners
Twitter Tips for BeginnersTwitter Tips for Beginners
Twitter Tips for BeginnersBuffer
 
The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)Buffer
 
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics PlatformsThe Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics PlatformsSamuel Scott
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learnedgueste94e4c
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
 

Viewers also liked (9)

Twitter Tips for Beginners
Twitter Tips for BeginnersTwitter Tips for Beginners
Twitter Tips for Beginners
 
The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)
 
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics PlatformsThe Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learned
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 
The 2017 Content Marketing Framework
The 2017 Content Marketing FrameworkThe 2017 Content Marketing Framework
The 2017 Content Marketing Framework
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 

More from Buffer

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...Buffer
 
The 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostBuffer
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer
 
Trello board inspiration for remote teams
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teamsBuffer
 
State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]Buffer
 
Buffer's Top 10 Learnings Growing to $10 Million ARR
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer's Top 10 Learnings Growing to $10 Million ARR
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaBuffer
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
 
3 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016Buffer
 
The 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersThe 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersBuffer
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
 
What 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyWhat 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyBuffer
 
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreSocial Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreBuffer
 
The 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersThe 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersBuffer
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
La Cultura Buffer
La Cultura BufferLa Cultura Buffer
La Cultura BufferBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
Embrace What You Don't Know
Embrace What You Don't KnowEmbrace What You Don't Know
Embrace What You Don't KnowBuffer
 

More from Buffer (20)

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
 
The 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us Most
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0
 
Trello board inspiration for remote teams
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teams
 
State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]
 
Buffer's Top 10 Learnings Growing to $10 Million ARR
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer's Top 10 Learnings Growing to $10 Million ARR
Buffer's Top 10 Learnings Growing to $10 Million ARR
 
How the Pros Get Leads From Social Media
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social Media
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
 
3 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016
 
The 30-Second Guide to URL Shorteners
The 30-Second Guide to URL ShortenersThe 30-Second Guide to URL Shorteners
The 30-Second Guide to URL Shorteners
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
 
What 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting SuccessfullyWhat 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting Successfully
 
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreSocial Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
 
The 30 Best Books for Online Marketers
The 30 Best Books for Online MarketersThe 30 Best Books for Online Marketers
The 30 Best Books for Online Marketers
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media Headlines
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
La Cultura Buffer
La Cultura BufferLa Cultura Buffer
La Cultura Buffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
Embrace What You Don't Know
Embrace What You Don't KnowEmbrace What You Don't Know
Embrace What You Don't Know
 

Recently uploaded

The Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfThe Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfPMIUKChapter
 
Time Management-Managing time effectively
Time Management-Managing time effectivelyTime Management-Managing time effectively
Time Management-Managing time effectivelysabapahtychettiyar
 
The Essence of OD: An Exploration on Organization Development & Organizationa...
The Essence of OD: An Exploration on Organization Development & Organizationa...The Essence of OD: An Exploration on Organization Development & Organizationa...
The Essence of OD: An Exploration on Organization Development & Organizationa...Dr. Sukanta Mishra
 
"Scaling Product Leadership with AI" by Ravi Padaki
"Scaling Product Leadership with AI" by Ravi Padaki"Scaling Product Leadership with AI" by Ravi Padaki
"Scaling Product Leadership with AI" by Ravi PadakiISPMAIndia
 
Exploring the Dynamics of Leadership vs. Management.pdf
Exploring the Dynamics of Leadership vs. Management.pdfExploring the Dynamics of Leadership vs. Management.pdf
Exploring the Dynamics of Leadership vs. Management.pdfJasper Colin
 
Essential Questions for Product People.pdf
Essential Questions for Product People.pdfEssential Questions for Product People.pdf
Essential Questions for Product People.pdfFunto Akinbisehin
 
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...Northern University Bangladesh
 
3 Things Successful People Do - John C. Maxwell.pdf
3 Things Successful People Do - John C. Maxwell.pdf3 Things Successful People Do - John C. Maxwell.pdf
3 Things Successful People Do - John C. Maxwell.pdfBlue Pearl
 
India Banking Fraud Survey Edition IV - Deloitte
India Banking Fraud Survey Edition IV - DeloitteIndia Banking Fraud Survey Edition IV - Deloitte
India Banking Fraud Survey Edition IV - Deloitteaakash malhotra
 
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...Myanmar is one of Asia's greatest civilizations and one of the most diverse c...
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...vwbinternational045
 
Centre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfCentre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfObaid Ali / Roohi B. Obaid
 
Redefining Cost Innovation For Growth and Sustainablity
Redefining Cost Innovation For Growth and SustainablityRedefining Cost Innovation For Growth and Sustainablity
Redefining Cost Innovation For Growth and SustainablityInnomantra
 
Unlocking optimal outcomes:Fostering Healthy Debate and Collaboration
Unlocking optimal outcomes:Fostering Healthy Debate and CollaborationUnlocking optimal outcomes:Fostering Healthy Debate and Collaboration
Unlocking optimal outcomes:Fostering Healthy Debate and CollaborationKim Antelo
 

Recently uploaded (16)

The Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfThe Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdf
 
Time Management-Managing time effectively
Time Management-Managing time effectivelyTime Management-Managing time effectively
Time Management-Managing time effectively
 
The Essence of OD: An Exploration on Organization Development & Organizationa...
The Essence of OD: An Exploration on Organization Development & Organizationa...The Essence of OD: An Exploration on Organization Development & Organizationa...
The Essence of OD: An Exploration on Organization Development & Organizationa...
 
"Scaling Product Leadership with AI" by Ravi Padaki
"Scaling Product Leadership with AI" by Ravi Padaki"Scaling Product Leadership with AI" by Ravi Padaki
"Scaling Product Leadership with AI" by Ravi Padaki
 
Exploring the Dynamics of Leadership vs. Management.pdf
Exploring the Dynamics of Leadership vs. Management.pdfExploring the Dynamics of Leadership vs. Management.pdf
Exploring the Dynamics of Leadership vs. Management.pdf
 
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super PowersBoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
 
Essential Questions for Product People.pdf
Essential Questions for Product People.pdfEssential Questions for Product People.pdf
Essential Questions for Product People.pdf
 
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...
STRATEGIC MANAGEMENT ISSUES FOR ENTREPRENEURIAL SOFTWARE DEVELOPING COMPANIES...
 
3 Things Successful People Do - John C. Maxwell.pdf
3 Things Successful People Do - John C. Maxwell.pdf3 Things Successful People Do - John C. Maxwell.pdf
3 Things Successful People Do - John C. Maxwell.pdf
 
India Banking Fraud Survey Edition IV - Deloitte
India Banking Fraud Survey Edition IV - DeloitteIndia Banking Fraud Survey Edition IV - Deloitte
India Banking Fraud Survey Edition IV - Deloitte
 
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...Myanmar is one of Asia's greatest civilizations and one of the most diverse c...
Myanmar is one of Asia's greatest civilizations and one of the most diverse c...
 
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ FrameworkBoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
 
Centre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfCentre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdf
 
Redefining Cost Innovation For Growth and Sustainablity
Redefining Cost Innovation For Growth and SustainablityRedefining Cost Innovation For Growth and Sustainablity
Redefining Cost Innovation For Growth and Sustainablity
 
Unlocking optimal outcomes:Fostering Healthy Debate and Collaboration
Unlocking optimal outcomes:Fostering Healthy Debate and CollaborationUnlocking optimal outcomes:Fostering Healthy Debate and Collaboration
Unlocking optimal outcomes:Fostering Healthy Debate and Collaboration
 
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIESPPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
 

Buffer culture 0.5 (With a change to Happiness & Positivity)

  • 1. The Buffer Culture Powered by Happiness Version 0.5
  • 2. Always a work in progress • As with everything we do and ourselves, this document is a continual work in progress • Updated February 18th, 2015
  • 3. Start with why Culture: what gives Buffer the best chance for progress of the product, happiness of users and the team, and personal growth while part of the journey?
  • 4. The foundation of our values In the founding months, Joel & Leo read, re- read and internalized Dale Carnegie’s famous book, How To Win Friends and Influence People. A lot of the Buffer values are derived from his deeply impactful words. In January 2013, when Buffer was 7 people, we discussed what words define the culture we have, and put together this document.
  • 5. The 10 BufferValues 1. Choose positivity and happiness 2. Default to transparency 3. Have a focus on self improvement 4. Be a "no ego" doer 5. Listen first, then listen more 6. Have a bias towards clarity 7. Make time to reflect 8. Live smarter, not harder 9. Show gratitude 10. Do the right thing
  • 6. Choose positivity and happiness • You strive to approach things in a positive and optimistic way • You avoid criticizing or condemning team members or users • You avoid complaining • You let the other person save face, even if they are clearly wrong • You are deliberate about giving genuine appreciation
  • 7. Default to transparency • You take pride in opportunities to share our beliefs, failures, strengths and decisions • You use transparency as a tool to help others • You always state your thoughts immediately and with honesty • You share early in the decision process, to avoid “big revelations”
  • 8. Have a focus on self improvement • You are conscious of your current level of productivity and happiness, and make continual changes to grow • You have a higher expectation of yourself, than Buffer does of you • You regularly and deliberately do things that make you feel uncomfortable • You practice activities and develop habits that will improve your mind and your body
  • 9. Be a "no ego" doer • You don't attach your personal self to ideas • You let others have your best ideas • You approach new ideas thinking “what can we do right now?” • You are humble • You always ship code the moment it is better than what is live on our site – no matter what
  • 10. • You seek first to understand, then to be understood • You focus on listening rather than responding • You take the approach that everything is a hypothesis and you could be wrong • You are suggestive rather than instructive, replacing phrases such as ‘certainly’,‘undoubtedly’, etc. with ‘perhaps’,‘I think’, ‘my intuition right now’ Listen first, then listen more
  • 11. Have a bias towards clarity • You talk, code, design and write in a clear way instead of being clever • You over-communicate, repeating things more times than you would intuitively • You use more words to explain, even if it feels obvious already • You don’t make assumptions, you instead ask that extra question to have the full picture
  • 12. Make time to reflect • You deliberately find time for reflection, because that’s where your life-changing adjustments come from • You have a calm approach to discussions and ponder points in your own time • You find time to jump out of the trenches into the higher level thinking that will move the needle • You understand the value of patience and treat it as a muscle which needs practice to grow
  • 13. Live smarter, not harder • You value waking up fresh over working that extra hour • You always aim to be fully engaged in an activity, or resting • You single task your way through the day • You are at the top of your game, as you focus on expanding capacity of your mental, physical, emotional and spiritual energy • You choose to be at the single place on Earth where you are the happiest and most productive, and you are not afraid to find out where that is
  • 14. Show gratitude • You regularly stop and are grateful for your circumstances • You are grateful for the work co-workers do to push the company forward and to help you move faster • You approach customer conversations with humility and the knowledge that it’s a privilege to serve these people • You have gratitude for platforms, tools and open source that laid the foundation for the possibility of the company: 
 “If I have seen further it is by standing on the shoulders of giants” - Isaac Newton
  • 15. Do the right thing • You choose what’s best for customers and the company in the long-term • You correct the mistake even when no one would notice • You strive to provide the best solution, even if that means foregoing profit • You get excited about opportunities to help others