Losing sight of the customer in all the data held in outdated MarTech software is the enemy to the real personalization real customers crave and increasingly demand.

1. Let’s make one thing clear:

2. Businesses are businesses.
And people are people.

3. Nobody really wants any business to engage with them like their best friend would.

4. They just want a little respect; a little recognition.

5. In the end, people just want the businesses they frequent to
recognize them and reward them for their business.

6. Simple. But not easy.

7. Most businesses want to recognize and reward their
customers– especially their most loyal ones.

8. There’s just one problem:
Their existing software.

9. It’s tired, slow and breaks people up into slivers of
themselves so the whole person cannot come into view.

10. By the time marketers put the pieces together (often
manually) the customer has moved on.
Maybe even churned out.

11. So we created a platform
that:
Recognizes the sum of the parts
Unifies and updates the total picture
And recommends the right way to engage with the customer based on all the facts
(Not just a sliver of them).

12. APIs pull in the pieces.

13. Proprietary dynamic profile management software assembles
them and associates them to the whole customer.

14. A real-time rules engine recommends the next engagement the
company should make taking into account location, lifetime customer
value, recent engagements, purchase history, stated preferences...

15. And personalized content, offers, or experiences are
delivered via the right channel at the right time.

16. In milliseconds.

17. SessionM. The sum of the parts.
(Not just some of the parts.)