Marketing involves creating relationships to satisfy customers. A decision tree can help marketers determine the best promotion strategies. The tree shows the steps of building awareness, generating desire through promotions, increasing knowledge of products or services, and encouraging customer action. Reinforcement is also important to sustain relationships over time.

1. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
1
2
There are people
who have a
significant number.
There are people
who have a
significant number.
1
2
A
B
A
Seller
There are people
who have a
significant number.
There are people
who have a
significant number.
Desire
Financial
Awareness
There are people
who have a
significant number.
B Knowledge
There are people
who have a
significant number.

2. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
There are people who have a
significant number.
Awareness

3. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Desire
Knowledge
Awareness
YES
NO
YES
NO
YES
NO
YES
NO
Financial
Marketing
Action
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.
Marketing isthe study
and management

4. Awareness
Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
There are people who have a significant number.
Desire
There are people who have a significant number.
Awareness
There are people who have a significant number.
Knowledge
There are people who have a significant number.
Desire
There are people who have a significant number.
Awareness
There are people who have a significant number.
Knowledge

5. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
Awareness
There are people who have a
significant number.
There are people who have a
significant number.

6. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Knowledge
A
B
A
B
A
Desire
Marketing isthe study and
management
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.

7. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
BusinessProcess
Knowledge Desire Knowledge Action
Awareness Desire
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.
There are people who have a
significant number.

8. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Knowledge
Reinforcement
Awareness
Knowledge
Reinforcement
There are people who have a
significant number of followers in every
business.
There are people who have a
significant number of followers in every
business.
Business Process

9. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Most businesses
already.
Awareness
Knowledge
Most businesses already know that social media platforms
play an important role in online marketing.
Most businesses already know that social media platforms
play an important role in online marketing.
Most businesses already know that social media platforms
play an important role in online marketing.
Most businesses already know that social media platforms
play an important role in online marketing.

10. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Competitors
Marketing
Suppliers
Community
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.
Most
businesses
already.
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.
Promotions only work as
well as the marketing.

11. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
B
A
B
A
Most
businesses
already.
Knowledge
Awareness
Promotions only work as well as
the marketing, to get your
company’s.
Promotions only work as well
as the marketing, to get your
company’s.
Promotions only work as well as the
marketing, to get your company’s.
Promotions only work as well as the
marketing, to get your company’s.

12. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Promotions only work as
well as the marketing, to
get your company’s.
Promotions only work as
well as the marketing, to
get your company’s.
Promotions only work as
well as the marketing, to
get your company’s.
Promotions only work as
well as the marketing, to
get your company’s.
DecisionTree
Awareness
Knowledge
Action
Decision
Action
Decision
Yes
No

13. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness Knowledge Desire Action Reinforcement
Most businesses
already know that
social media.
Most businesses
already know that
social media.
Most businesses
already know that
social media.
Most businesses
already know that
social media.
Most businesses
already know that
social media.
Business Process

14. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Promotions only work as
well as the marketing.
Desire
Promotions only work as
well as the marketing.
Knowledge
Promotions only work as
well as the marketing.
Reinforcement
Promotions only work as
well as the marketing.
Most businesses
already.

15. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
B
A
Knowledge
Awareness
DecisionTree
To get your company’s name out
there, you need to make sure
you promote.
To get your company’s name out
there, you need to make sure
you promote.
To get your company’s name out
there, you need to make sure
you promote.
Yes No

16. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Knowledge
Knowledge
Awareness
BusinessProcess
Promotions only work as well
as the marketing.
Promotions only work as well
as the marketing.
Promotions only work
as well as the
marketing.
Promotions only work
as well as the
marketing.

17. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Awareness
Action
Action
Decision Decision
Yes
No Yes No
To get your company’s
name out there.
Promotions only work as well as the
marketing, to get your company’s.
Promotions only work as well as the
marketing, to get your company’s.

18. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Yes
Desire
No
Desire
Awareness Awareness
Knowledge Knowledge
Business Process

19. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
BusinessProcess
Knowledge
Desire Yes
Desire No
Awareness
To get your company’s name
out there, you need to make
sure you promote.
No
Yes

20. Decision Tree
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Yes No
Desire
Awareness Knowledge
Business Process
Reinforcement Reinforcement
Promotions only work as well as
the marketing, to get your
company’s.