By: Bryan Chehanske

1. Bryan Chehanske
bryanche
1

2. “In an ultra driven and
connected world people
cannot escape stress
2
Problem

3. Persona
Aaron is in his late 20’s
and works a high stress
job in Silicon Valley. He
wants a way to relieve
stress so he can enjoy
life more and perform
better at work.

4. 4
Product

5. Downloads
5

6. Revenue

7. Business model
Freemium
● $70 Annually
● $400 For Life
● $60 Per Employee
7

8. Leadership
Alex Tew
Co-Founder
Co-CEO
Michael Acton Smith
Co-Founder
Co-CEO
Tamara Levitt
Head of Mindfulness
8

9. History
2012
Purchased
Calm.com
2017
Apple’s app
of the year
2016
Michael joins
fulltime as
CEO
2016
Calm breaks
even
2020
Breaks 50
million
downloads
2019
Valued at $1
billion
2017
Launched
Sleep Stories

10. What’s HOT
Celebrity Partnerships
10

11. Secret Sauce
● Comprehensive mental
health focus
● Sleek UI
11

12. Competition
Guided
Meditations
Freemium
Model
Overall Mental
Health
Celebrity
Partnerships

13. Prediction
● Market continues to grow
● Calm and Headspace Duopoly
● Calm maintains dominant position
13

14. Questions?

15. References
● https://www.calm.com/
● https://www.linkedin.com/in/alextew/
● https://www.linkedin.com/in/michaelactonsmith/
● https://www.tamaralevitt.com/
● https://www.entrepreneur.com/article/321960
● https://www.cnbc.com/2019/02/05/calm-raises-88-million-valuing-the-meditation-app-at-1-billion.html
● https://www.inc.com/christine-lagorio-chafkin/michael-acton-smith-calm-2019-inc-5000-conference.html
● https://www.inc.com/christine-lagorio-chafkin/calm-wellness-meditation-app-b2b-sales.html
● https://medium.com/lightspeed-venture-partners/calm-is-creating-quite-a-storm-5917185e8920
● https://www.biospace.com/article/mindfulness-meditation-apps-market-latest-report-on-the-current-trends-in-the
-industry/#:~:text=At%20present%2C%20the%20mindfulness%20meditation,70%25%20of%20the%20market
%20share.
● https://techcrunch.com/2020/01/30/top-10-meditation-apps-pulled-in-195m-in-2019-up-52-from-2018/
15