3. Imagine a city guide mobile app; not a regular guide restricted to list sponsored restaurants
and bars, but a collaborative and automated guide where users can schedule
appointments, place orders, ask a taxi, book a hotel room, buy products with PayPal,
among others.
A guide that allows companies to create native Mobile Portals from a desktop or tablet
using specialized blocks according to the their needs to create flows presented to users. All
with an integrated messaging system with qualifications, notifications, history, favorites,
search, reports, cloud storage and collaborative sights.
An application designed to automate tasks usually executed manually by attendants and
secretaries with blocks so flexible, that it’s currently being adapted to provide the
estimated arrival time to a 250 bus fleet in a regional center city in Sao Paulo state.
The same app is being prepared to Rio’s 2016 Olympics to provide amazing Drone videos of
all important touristic sights to gain user traction.
This sounds too much? No, the app is under test with a few companies and it’s available for
download at Brazilian's Google Play and Apple Store.
The idea
4. The problem
Currently, there is no app that allow companies and self-employed people to automate tasks usually
executed manually by attendants and secretaries that also allow them to be found through search by a
fair price.
• Propaganda:
– Advertisement costs are high. Google has a prohibitive cost for small companies and self-employed people
like physicians, dentists, hairdressers…
• Automation:
– There’s no native app that allow a psychologist to auto organize its agenda or an app that allows a company
to provide an automated forecasting spending or an app that allows a laundry to receive collect orders.
• Management:
– A regular pizzeria has no BI to control which pizzas are top selling, days, most attendant regions and times
that allow it to create flexible price strategies. There’s nothing that allows it to communicate with its
clients, generate reports, send broadcast News and files within the same app.
• Find places:
– It’s hard to find a specialized physician, veterinary, or a reliable car mechanic. It’s even harder to find these
informations with pictures, descriptions, qualifications and filtered by distance. All in the same app.
• Interact with places:
– There’s no app that allows a client to send its coordinates to a car mechanic to request a winch or to
schedule an appointment on a dentist, book a table in a restaurant and also exchange messages and make
payments.
Company problems
Client problems
5. The solution
The product is Mobile Hosting Solution that targets small /
medium companies and self-employed people.
It’s divided into two applications:
• Enguia: used by the end user (mobile devices).
• Enguia Studio: used by the company for editing and
management (tablet and desktop).
The product is highly flexible and scalable. These places can
create and manage Mobile Portals through specialized blocks
designed according to their market segment. It’s possible to
sell, rent, schedule, display pictures, and new blocks are added
according to the market demand.
It’s free for end users and self-employed people. Block Flows
can be created directly from the mobile (self-employed) or by a
desktop/tablet (companies). In this case, by paying a monthly
fee.
Enguia also allows anyone to publish Events and Sights, making
it a complete city guide.
6. The advantages
• Allows sell, rent, book and schedule products / services.
• Exposure on search results by name, category, product, service…
• Simplified Product Store creation.
• Management with graphic reports, cloud storage and qualifications.
• Integrated with payment gateways like PayPal.
• Low cost.
• Local and global exposure.
• Direct contact with clients with messages, push notifications and broadcast News.
For the company
For the client
• Allows purchase, schedule, book from a mobile phone.
• Simplified search of companies by category, service, product, distance…
• Safe shopping.
• Organized History with reports.
• Favorite places/events/sights/self-employed with drive to option, description,
qualifications, videos, pictures.
• Message exchange with read receipt and attachments.
• News subscription for promotions and important broadcast messages.
7. The examples
Category Main Use
Dentist, Physician,
Psychologist, Psychiatrist,
Laboratories…
Automation of appointments and payments.
Pizzeria, Drugstore, Sexshop… Automation of orders and payments.
Hotel, Motel… Automation of reservations.
Hairdresser, Manicurist,
Pedicurist, Acupuncturist,
Massagist…
Automation of appointments and description of all services available.
Restaurant, Bar… Automation of reservations, internal and external orders.
Car rental Automation of rentals and payments.
Mechanic, Winch… Automation of service request with gps position sending.
Motoboy, Petshop, Plumber,
Buffet, Flower shop, Painter…
Service request and gps monitoring
Personal trainer, Private
teacher…
Agenda automation
Condos Enguia has a condo block that acts like a security system to open gates, send notifications…
Others: Cleaner, Laundry… Automation of collects and cleaning days.
8. The main source of income is through a monthly fee payed by every company that uses
Enguia Studio (tablet, desktop) to edit/manage their Mobile Portals.
Similar to search engines, companies can also pay an extra amount in order to appear in the
first search result page.
The business model
9. Currently, there are 5 possible marketing strategies:
1. Through salesman going door to door.
2. Through Ads on Google Play/Apple Store.
3. Through social networks and friends to promote the automation provided for self-
employed people and freelances.
4. Through insertion of all most important sights/events of São Paulo/Rio de Janeiro,
including drone videos.
5. Through the creation of a block to display the estimated arrival time of a 250 bus fleet
in a city in São Paulo state.
The marketing strategy
10. The competitors
Currently, there’s no direct competitor, but there are a few apps that list sponsored places.
Some of them automates orders or reservations. Follow the list below:
Kekanto: One of the most famous app in Brazil, Kekanto lists sponsored places and their
qualifications.
Foursquare/Yelp: Similar to Kekanto.
Pedidos Já/ iFood/ Paparango: Food delivery oriented, these apps automates food orders.
Helpling: Schedule of a cleaner.
Facebook/ Google: It lists some places around the user position.
11. The edition
Mobile Portals can be created through Enguia Studio app. In case of freelances and self-
employed people, Portals can be created directly through the mobile.
12. Mobile Portals are displayed inside the Enguia app, available for free at Google Play/ Apple
Store. Follow a schedule flow sample below to illustrate the flow:
The runtime
13. The management
The place owner can manage all reservations, orders, schedules and others through the app
Enguia Studio available for desktop and tablets.
The app is already available for download at Google Play and for Windows with a few
companies currently testing it.
14. The team
Bruno Vacare Tezine
• Electrical Engineer with computer emphasis.
• Professional with more than 15 years of experience in companies like LG Electronics,
Bradesco, Itaú, Diebold Procomp and Netshoes.
• Full 5 Android applications development to a Brazilian bank (Bradesco).
• Developer and owner of a cross-platform development framework to create apps for
Linux, Android, Windows, Mac OS and iOS. More information at www.wikios.net .
• Full development of a multi-platform application to sync mobile phones with
Win/Mac/Linux and staff training in Seoul, South Korea.
• Development of an audio-conferencing solution rented to Itaú bank and HP.
• Staff Training as Lucent Technologies partner to several Telephone Companies.
• More info: https://br.linkedin.com/in/tezine/en
15. More info: www.tezine.com bruno@tezine.com +55-11-98174-7880
Enguia
Vídeos http://tezine.com/media/enguia.mp4
