2. STEP 1: TIMING
• TIMING IS CRITICAL.
• YOUR PITCH CAN’T BE TOO SHORT OR TOO LONG
• MOVE AT A GOOD PACE. DON’T RUSH OR MOVE TOO SLOWLY THROUGH YOUR POINTS.
• IF YOU’RE USING SLIDES, DON’T GET STUCK ON ONE SLIDE FOR TOO LONG.
3. STEP 2: AVOIDING BOREDOM
• STORYTELLING IS A SCIENTIFICALLY-PROVEN WAY TO CAPTURE A LISTENER’S ATTENTION AND HOLD IT - IT
MAKES YOUR PITCH MUCH MORE MEMORABLE.
• SPREADSHEETS AND DATA CAN BE BORING, BUT EVERYONE LOVES A GOOD STORY.
• SO, TELL A STORY (IF YOU CAN) AND TELL IT RIGHT. YOU'RE MORE LIKELY TO GAIN ATTENTION – MAKE IT
INTERESTING.
4. STEP 3: MAIN FEATURES
• BECAUSE TIME IS IMPORTANT, YOU NEED TO DEVELOP AN ABSOLUTE FOCUS ON THE CORE COMPONENTS
OF YOUR PITCH. WHAT ARE THOSE CORE COMPONENTS?
• USE DEMOGRAPHIC AND PSYCHOGRAPHIC FEATURES TO PINPOINT YOUR CUSTOMERS. GIVE INVESTORS
A PICTURE OF YOUR CUSTOMER ALONG WITH RELEVANT POINTS.
• IF YOU HAVE A MARKETING IDEA, METHOD, TECHNIQUE OR PROCESS, THIS IS YOUR CHANCE TO
SHOWCASE IT.
• YOU SELL THE PRODUCT. TO BE PERSUADED, INVESTORS HAVE TO SEE AN AIRTIGHT STRATEGY FOR
GETTING THE PRODUCT TO MARKET. ALSO INCLUDE INFORMATIVE ‘LEAVE BEHIND’ DOCUMENTS.
5. STEP 4: SPECIFY TACTICS
• MOST COMPANIES ARE WELL AWARE OF THE ADVANTAGES OF DIGITAL MARKETING & PROMOTION. THEY
WON’T TAKE A SECOND GLANCE AT A PRODUCT THAT ISN’T BACKED BY A TACTICAL PLAN FOR ONLINE
MARKETING.
• IN YOUR PITCH YOU WILL NEED TO INDICATE TIMESCALES FOR SPECIFIC PARTS OF THE PRODUCT TO BE
DELIVERED.
• WHO ARE THE MAIN COMPETITORS? WILL YOUR PITCH INCLUDE A USP?
6. STEP 5: YOUR DELIVERY
• A GOOD TECHNIQUE FOR INCREASING YOUR ENERGY LEVEL IS TO ADD ABOUT 50 PERCENT MORE
ENTHUSIASM THAN YOU FEEL COMFORTABLE WITH. ENTREPRENEURS MUST TRY TO REACH OUT OF THEIR
COMFORT ZONE.
• ENTHUSIASM WILL NOT OBSCURE YOUR SOPHISTICATION, INSIGHT, INTEGRITY AND REALISM. IT WILL
ONLY ENHANCE IT.
7. STEP 6: FIRST IMPRESSIONS
• YOU CAN JUDGE A PERSON BY THE WAY HE OR SHE LOOKS, SPEAKS AND BEHAVES.
• THE WAY YOU LOOK AND BEHAVE IN YOUR PITCH CAN HAVE HAVE A POSITIVE OR NEGATIVE INFLUENCE ON
IT’S OUTCOME.
8. STEP 7: GET IT RIGHT
• PRACTICE YOUR PITCH...THEN PRACTICE IT AGAIN UNTIL YOUR CONFIDENT WITH IT.
9. FINAL STEP: BRING IT HOME
• THE GOAL OF A SUCCESSFUL PITCH IS TO HAVE INVESTORS WANTING TO INVEST IN YOUR PRODUCT.
• WHEN YOU SUCCESSFULLY DELIVER ON WHAT AN INVESTOR WANTS, YOU WILL HAVE A TRULY
IRRESISTIBLE PITCH AND SUCCESS WILL THEN FOLLOW.
