The Buzz Mouth Way

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This is one deck that explains some of our unique processes, to learn more contact us at aaron@buzzmouth.com

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  • Is your company there yet. Do you have a strategy?
  • ASSESS: Where are you and why?
  • ASSESS | STRATEGIZE | SOCIALIZE: Listen to the space talking about a brand, product, people, we learn what people are talking about, searching and sending aroundTake any website, microsite or web page (ACME)Add a blog – content engine/factoryAssess the landscape and places we want to be: Facebook, Twitter, YouTube, LinkedIn and MySpaceBlogs have RSS which can be integrated with all social networks in some way, all content can move around [video, audio, text, pictures, pdf’s, etc.]Link them up to the network, listen to the ones we are unable to link up toBlog – create a specific content strategy around a brand, product or messagePush content across the web creating many links back to websiteAMPLIFIER: Add content and specific pages to directories across the webClients can create specialized content like video and podcast to grow audiences, expertise, etc.Social media is the most forwarded media in emailGoogle, Bing and Yahoo like links: both quality and quantitySocial Networks have 25% of time, Search 25%, Email 15%, Direct Search 5-10%90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)Why is it time for Applied Creative to be ready for social media. Everyone wants to talk about it and understand it.
  • CareerTours grew traffic by feeding videos to over 3,000 locations on the web. Pushing good video content into the likes of Job.com, The Ladders and Careerbuilder.
  • NASP redesigned website to create a great offer, the association got great organic traffic and grew by syndicating sales content throughout the web, becoming a distributor of sales authors through email primarily and good organic search results.
  • Social media can help every clientDiscovery Treks had a likable website, no online strategy. 1 million impressions in 90 days, 1,700 visitors to 5,000 and average 3 group booking to 10. This means 50k in revenue from about 15k.
  • Social media can help every client. We invented a couple events and educated everyone connected to the brand about the offering and making it easy for sponsors, members and enrolling in the golf tournament.
  • Social media can help every client. Sideline Star was a unique cheerleading social network. Now the largest on the web for instructional video. With video and content distribution to various social networks they host events and have grown membership on a small budget.
  • Create an experience
  • Create an experience
  • Light bounces off a book page versus being put directly out of a laptop. We read 25% slower.WEB COPY
  • Create an experience.How Little Do Users Read?Summary:On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
  • Create an experience
  • net promoter = brand equity
  • manage brand, message + content
  • manage brand, message + content
  • manage brand, message + content
  • manage brand, message + content
  • manage brand, message + content
  • Create an experience
  • Create an experience
  • Browser cache: recommended searches and past searches
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • ASSESS: Where are you and why?
  • Project. Start – End - Results
  • Any questions?
  • The Buzz Mouth Way

    1. 1. The Buzz Mouth Way <br />
    2. 2.
    3. 3.
    4. 4. our social media strategies<br />
    5. 5. social media is about people<br />
    6. 6. video job board: 25 million unique visitors in 3 years<br />
    7. 7. sales association: 3,00060,000 members in 18 mo.<br />
    8. 8. hiking company triples <br />traffic + online revenue <br />in 3 months<br />
    9. 9. sold out 1st golf tournament<br />+ 1st annual gala event<br />
    10. 10. 7,000 members & <br />counting<br />
    11. 11. HOW DO WE DO IT?<br />
    12. 12. sales is dead<br />
    13. 13. goodbye selling; hello buying<br />
    14. 14. direct marketing is dead<br />
    15. 15. mass advertising is dead<br />fragmented<br />
    16. 16. pr is dead<br />
    17. 17. what works?<br />
    18. 18. the world is a niche<br />
    19. 19. join the party<br />
    20. 20. so how do you get to a niche?<br />social media<br />
    21. 21. definition of social media<br />Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.<br />
    22. 22. why is your attention span so short online?<br />
    23. 23. what we remember<br />
    24. 24.
    25. 25. net promoter<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. voice of the customer<br />
    31. 31. voice of the customer<br />
    32. 32. voice of the customer<br />
    33. 33. voice of the customer<br />
    34. 34. voice of the customer<br />
    35. 35. how are they influenced<br />viral loops<br />amplifiers<br />limited offer<br />testimonials<br />social media<br />special offer<br />dynamic home page<br />browser cache<br />call to action<br />persuasion architecture<br />authority, commitment, liking, reciprocity, scarcity & social proof <br />free shipping<br />gift<br />choice architecture<br />about us<br />content engine<br />video<br />ecommerce<br />educate<br />engage<br />wiki<br />
    36. 36. why people buy<br />happier, smarter, richer, healthier, safer, secure, attractive, & successful <br />
    37. 37. cookie monster<br />
    38. 38. dynamic home page<br />Search for: toxic people speaker<br />Toxic people speaker<br />
    39. 39. browser cache<br />
    40. 40. front vs. back<br />
    41. 41.
    42. 42. choice architecture<br />
    43. 43. persuasion architecture<br />
    44. 44. call to actions<br />SEO<br />Consistent content<br />Eye nuggets<br />Flow<br />Branded Website<br />Easy navigation<br />Video (highly ranked)<br />Tweets<br />Distributed content<br />Optimized content<br />White paper download<br />Learn more<br />Contact us<br />Email marketing<br />Request a quote<br />Share<br />Site map<br />Privacy<br />
    45. 45. social empires: dashboard<br />April 2010 Social Empire Monthly Report<br />1,344 Friends<br />998 email subscribers<br />24 top keywords<br />42 feeds<br />233 Followers<br />244 top keywords<br />998 forwards<br />533 Friends<br />12 top keywords<br />2,345 Connections<br />15,768 Views<br />22 digg’s<br />83 blog post<br />334 bookmarks<br />23 photos<br />19,998 monthly website traffic<br />145 brand mentions, pr weight $45,300<br />$232,567 online revenue<br />
    46. 46. getting started<br />
    47. 47. Websites<br />
    48. 48. Micro-sites<br />
    49. 49. Landing Pages<br />
    50. 50. Any Questions?<br />

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