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Resumes, Cover Letters
and Applying On-line
brought to you by
Bruce A. Bennett
Career Coach Corner
June 6, 2019
2
Introduction & Notes for Workshop
Introduction
Professional Career in Media & Marketing Research
McHenry County Workforce Network Volunteer
Career Coach Corner Blog & Presenter
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Comments on the Evaluation forms
Other: R, C & Appling On-line
Socialnomics
3
Outline & Goals for Workshop
Outline
Resume
Formats
Components
General Points & Mistakes
Cover Letters
Standard Format & Q Style
Applicant Tracking Systems (ATS)
Applying On-line
Goals
Identify core elements of resume and cover letter
Restate job responsibilities into STARs
Use of Job Boards and Employer ATS
4
Resources Available On-line
http://www.illinoisworknet.com/
5
Resources Available On-line
6
Resources Available On-line
7
Not all Resumes are Created Equal
Paradigm for job search changed radically
Seven seconds - really??
One resume does not work
Customize resumes to fit job posting
Keywords from description must be in resume
Detail work experience history by dates
Self Awareness
What do you want?
Five job titles, industry and target companies
Research what skills are needed for those jobs
3 columns, acquired or desired skills, Y/N and what
examples
Catherine Breet Byers suggests 3 simple steps
8
Resume Formats
Chronological
Details work experience history by dates
Functional
Highlights skills and expertise
Blended
Combo of the two
Infographic
Graphic, colorful, & creative
Plain Text
9
Resume Formats
Chronological Resume Format
Skills Resume Format
Infographic format
Plain Text Format
Plain Text Format File
10
Resume Components
Contact information
Name
Address (printed vs. digital)
Phone number (only 1)
Email
LinkedIn URL
Career or Professional Summary
Elevator speech scripted out
Skills, Keywords or Buzzwords and phrases
relevant to industry & skills
Avoid clichés
11
Resume Components
Work Experience
Company
Job Title
Dates (Month/Year)
Description about company and/or URL
Achievements, not duties or responsibilities
Previous performance appraisals helpful
More bullets for current position
STARs or CARs
Situation or Task, Action and Results
Circumstance, Action and Results
12
Resume Components
Quantify or Recognize experience
 Maintained accounting records for AR and AP
 Managed 1,000+ AR & AP accounts working
directly with the CFO
 Answered the phone
 Resolved customer issues through inbound calling
system, averaging 60 calls a day
 Sold computers and printers to customers
 Practiced consultative sales techniques to provide
customers with their hardware & software needs
 Managed and supervised 10 staff members
 Coached and developed 22 direct reports into
supervisory role positions
13
Resume Components
Accomplishments
Education
College, Seminars, Workshops, Special training
Military Experience
Rank, Duties, Responsibilities, Relevant Experiences
Technical or Computer Skills
Community Activities
Volunteer Experience
14
General Points
White space
Applying on line, stick around to the end
Two pages max?
Font consistency is important
Printed white paper 20#
Recruiter Relates Resume Tips
John Marty Offers More Resume Advice
15
Typical Resume Mistakes
Typos
Objective
References available upon request
 ABC’s of references
Providing a Home and Cell phone number
25+ years of experience
Putting a 3 page resume on 2 pages
Distracting formats and/or fonts
Clichés
 Responsible for….
 Problem solving skills
 Detail orientated
16
Fine Tune Your Resume
Chrome extension - Grammarly
17
Fine Tune Your Resume
Chrome extension - Grammarly
18
Fine Tune Your Resume
These websites refine your resume
Match your key skills with job description
Empower you to get past ATS robots
www.jobscan.co
https://skillsyncer.com/
https://theprofessional.me
19
Fine Tune Your Resume
www.jobscan.co - Five scans per month
20
Refining a Resume
21
Refining a Resume
22
Refining a Resume
23
Refining a Resume
24
Refining a Resume
25
Refining a Resume
26
Refining a Resume
27
Cover Letters
To Include or not to include
What function does it serve?
Introduce yourself to the recruiter
State your interest in the position
Relate why you are a good fit
How to write a cover letter
28
Cover Letters
Provides additional means of communication
Gaps in employment
Why Company or position interests you
Relevant experience or industry knowledge
Bullet points to highlight skills
No more than a few paragraphs
4 Sentence Cover Letter
Traditional format
Comparative format
Pain Letter
29
Traditional Cover Letter Example
Header information matches resume
30
Traditional Cover Letter Example
Bullets and closing statement
31
Traditional Cover Letter Example
Dear Ms. Polerecky,
I found the Account Manager Associate position, Job ID3885, through a job search agent I
created on the Ebsco website. My background is a great match with your staffing needs.
The majority of my professional career has been at two companies: Nielsen Media Research and
Synovate. During 2010, I was engaged in civic duties with the Village of Johnsburg and
volunteering at the McHenry County Workforce Network, while continuing my career search.
Additionally, I started conducting training seminars on LinkedIn for networking groups and Harper
College in the latter half of 2010. I started at Lodestar Research in January 2011, but am seeking
full time employment with benefits.
When I started at Synovate, my role was initially defined as a liaison between a recent acquisition
and the parent company. While I was there, I became the brand manager for the Interactive
Opinion Network (ION). The ION product was the premier in-person data collection methodology
used for survey research. I coordinated the processes from working with the programmers to
fielding the studies. I am familiar with basic HTML code and rudimentary SQL queries. The ION
product used Microsoft Access which I have been using for over a decade. Additionally, I was
responsible for the quality assurance of the product.
More recently, I have been at Lodestar Research, a company that focuses on B2B publishing. I
use BPA Worldwide Brand Reports to evaluate B2B publishers as a prospective client. I have
extensive management, operations, client service and relationship building experience that would
benefit Hallmark Data Systems. My experience and skills include:
 Bachelor of Arts degree from the University of South Florida.
 Early adopter of new technology, software and social media.
 Ability to adapt to new challenges and responsibilities.
 In depth use of MSOffice 2007 products, including Word, Excel, PowerPoint, Outlook &
Access to track, analyze and present data.
 Outstanding written, verbal, interpersonal, presentation and organizational skills.
If you are looking for a committed team member with strong client service skills and the ability to
multi-task in a fast paced environment, I am the candidate you are seeking to place with your
client. I look forward to discussing how my background is a match for this opportunity and will call
you on March 23 to follow up.
32
Comparative Cover Letter Example
Good Afternoon,
Your advertisement for a Lead Expeditor caught my attention because it seemed an
ideal match to my background and experience in inventory control. Having looked at
your website, it is clear you present medical solutions that improve the lives of both
doctors and patients and I am very excited about the prospect of playing a part in that
role. Let me take this opportunity to present my background in comparison to the job
requirements you have described.
YOUR REQUIREMENTS MY BACKGROUND
 Bachelor’s Degree  Bachelors Degree in Science
 2+ yrs related experience with
leadership
 10+ yrs experience with 6+ yrs in a
leadership role
 Strong Excel/proficient math
 Utilized advanced excel functions
and math on a daily basis
 Superior attention to detail
 Maintained and monitored delivery
dates for 30K finished goods
 Exceptional
communication/adaptable/ strong
sense of urgency
 Established direct communication
in urgent situations to ensure
accurate and timely actions
Comparative Cover Letter
33
Applicant Tracking Systems - ATS
34
What is an ATS?
Majority of major companies use an ATS for HR
Human Resource Information System (HRIS)
Software that enables the electronic handling of
HR documentation
Cradle to grave capability
Tracks hiring compliance for company
Taking the human out of Human Resources
35
How Does an ATS Work
Parses your resume into the system
Scans resumes to qualify candidates
Matches keywords in job description
Performs data mining and collecting
Ranks candidates by resumes & responses
Can manage many tasks
Identify top candidates/Reject unqualified
Send applicant emails
Schedule interviews
Onboarding process
Tracks reviews, promotions, terminations
36
Pitfalls of ATS
Many ATS cannot read a PDF, unless
specifically directed to submit a PDF, submit doc
Word Doc not Docx format
Resume templates
Cannot read tables or multiple columns
Cannot read wording in header & footer
Misspelled words are not recognized
37
Pitfalls of ATS
Single column format
Avoid lines and borders
Do not use underline
Do not use Bold or Italics
Left justification
Serif fonts are not accurately read reliably
Sans Serif fonts is better
Arial, Helvetica, Times New Roman
Futura, Gotham, Franklin Gothic, Circular
Size does matter - 11 or 12 pt is better
38
ATS Resume Friendly Tips
Use standard terminology for section titles
Work Experience not Career Achievements
Education not Professional Training
Keyword matches found in job description
Name document for relevant position
BruceBennettManager.doc, not resume.doc
Use full name instead of acronym
Interactive Opinion Network, not ION
39
Applicant Tracking Systems
40
Applicant Tracking Systems
41
McHenry County Employer ATS
42
McHenry County Employer ATS
43
McHenry County Employer ATS
44
McHenry County Employer ATS
45
McHenry County Employer ATS
46
McHenry County Employer ATS
47
McHenry County Employer ATS
48
McHenry County Employer ATS
49
Upload Your Resume On-line
Glassdoor - https://www.glassdoor.com/index.htm
Indeed - https://www.indeed.com/
ZipRecruiter - https://www.ziprecruiter.com
Careerbuilder - https://www.careerbuilder.com
Monster - https://www.monster.com
Dice - https://www.dice.com/
Mashable - http://jobs.mashable.com/
Slideshare - https://www.slideshare.net/
JobServe - https://www.jobserve.com
O*NET Online - https://www.onetonline.org/
Stella - https://www.stella.ai/welcome
University Career Centers
50
Find Jobs On-line
See Previous Slide
Corporate Website
Facebook
Twitter
LinkedIn
And many, many others!
Ladders.com
Nexxt.com
Resume-now.com
51
Wordle.net
Create a visual representation of your resume
52
McHenry County Workforce Network
June Newsletter of Events & Services
McHenry County Workforce Network Website
53
Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Mary M. – Educator
Changed her resume after Resume, CL & ATS workshop and got 9 interviews
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Stefanie S. – Pharmacy Technician
Prepared effectively after Winning Interview workshop and was hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
54
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock, IL 60098
LinkedIn Basics and Best Practices
Thursday June 20, 2019 from 10am – 12pm
Tips for a Winning Interview
Thursday June 20, 2019 from 1pm – 3pm
St. Joseph Employment Ministry
The Formation Center, 112 N. Milwaukee, Room C,
Libertyville, IL 60048
LinkedIn Basics and Best Practices
Wednesday July 10, 2019 from 7pm – 8:30pm
55
Video & Blog Links
Catherine Breet Byers
http://www.youtube.com/watch?v=-8od1iolitg&feature=related
Kimberly Bishop - Recruiter Give Resume Tips
https://www.youtube.com/watch?v=IpQaLX343Js
Socialnomics
https://www.youtube.com/watch?v=N4znQDyz038
ATS Do’s and Don’ts
https://www.resumetoreferral.com/ats-resumes/
Pain Letters
https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-
letters-in-your-job-search/#310855967b44
Questions?
Feel free to view my blog
or connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
Blog: http://bruce73.wordpress.com/
LinkedIn: http://www.linkedin.com/in/bruceabennett

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Resumes, Cover Letters and Applying On-line

  • 1. Resumes, Cover Letters and Applying On-line brought to you by Bruce A. Bennett Career Coach Corner June 6, 2019
  • 2. 2 Introduction & Notes for Workshop Introduction Professional Career in Media & Marketing Research McHenry County Workforce Network Volunteer Career Coach Corner Blog & Presenter General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Comments on the Evaluation forms Other: R, C & Appling On-line Socialnomics
  • 3. 3 Outline & Goals for Workshop Outline Resume Formats Components General Points & Mistakes Cover Letters Standard Format & Q Style Applicant Tracking Systems (ATS) Applying On-line Goals Identify core elements of resume and cover letter Restate job responsibilities into STARs Use of Job Boards and Employer ATS
  • 7. 7 Not all Resumes are Created Equal Paradigm for job search changed radically Seven seconds - really?? One resume does not work Customize resumes to fit job posting Keywords from description must be in resume Detail work experience history by dates Self Awareness What do you want? Five job titles, industry and target companies Research what skills are needed for those jobs 3 columns, acquired or desired skills, Y/N and what examples Catherine Breet Byers suggests 3 simple steps
  • 8. 8 Resume Formats Chronological Details work experience history by dates Functional Highlights skills and expertise Blended Combo of the two Infographic Graphic, colorful, & creative Plain Text
  • 9. 9 Resume Formats Chronological Resume Format Skills Resume Format Infographic format Plain Text Format Plain Text Format File
  • 10. 10 Resume Components Contact information Name Address (printed vs. digital) Phone number (only 1) Email LinkedIn URL Career or Professional Summary Elevator speech scripted out Skills, Keywords or Buzzwords and phrases relevant to industry & skills Avoid clichés
  • 11. 11 Resume Components Work Experience Company Job Title Dates (Month/Year) Description about company and/or URL Achievements, not duties or responsibilities Previous performance appraisals helpful More bullets for current position STARs or CARs Situation or Task, Action and Results Circumstance, Action and Results
  • 12. 12 Resume Components Quantify or Recognize experience  Maintained accounting records for AR and AP  Managed 1,000+ AR & AP accounts working directly with the CFO  Answered the phone  Resolved customer issues through inbound calling system, averaging 60 calls a day  Sold computers and printers to customers  Practiced consultative sales techniques to provide customers with their hardware & software needs  Managed and supervised 10 staff members  Coached and developed 22 direct reports into supervisory role positions
  • 13. 13 Resume Components Accomplishments Education College, Seminars, Workshops, Special training Military Experience Rank, Duties, Responsibilities, Relevant Experiences Technical or Computer Skills Community Activities Volunteer Experience
  • 14. 14 General Points White space Applying on line, stick around to the end Two pages max? Font consistency is important Printed white paper 20# Recruiter Relates Resume Tips John Marty Offers More Resume Advice
  • 15. 15 Typical Resume Mistakes Typos Objective References available upon request  ABC’s of references Providing a Home and Cell phone number 25+ years of experience Putting a 3 page resume on 2 pages Distracting formats and/or fonts Clichés  Responsible for….  Problem solving skills  Detail orientated
  • 16. 16 Fine Tune Your Resume Chrome extension - Grammarly
  • 17. 17 Fine Tune Your Resume Chrome extension - Grammarly
  • 18. 18 Fine Tune Your Resume These websites refine your resume Match your key skills with job description Empower you to get past ATS robots www.jobscan.co https://skillsyncer.com/ https://theprofessional.me
  • 19. 19 Fine Tune Your Resume www.jobscan.co - Five scans per month
  • 27. 27 Cover Letters To Include or not to include What function does it serve? Introduce yourself to the recruiter State your interest in the position Relate why you are a good fit How to write a cover letter
  • 28. 28 Cover Letters Provides additional means of communication Gaps in employment Why Company or position interests you Relevant experience or industry knowledge Bullet points to highlight skills No more than a few paragraphs 4 Sentence Cover Letter Traditional format Comparative format Pain Letter
  • 29. 29 Traditional Cover Letter Example Header information matches resume
  • 30. 30 Traditional Cover Letter Example Bullets and closing statement
  • 31. 31 Traditional Cover Letter Example Dear Ms. Polerecky, I found the Account Manager Associate position, Job ID3885, through a job search agent I created on the Ebsco website. My background is a great match with your staffing needs. The majority of my professional career has been at two companies: Nielsen Media Research and Synovate. During 2010, I was engaged in civic duties with the Village of Johnsburg and volunteering at the McHenry County Workforce Network, while continuing my career search. Additionally, I started conducting training seminars on LinkedIn for networking groups and Harper College in the latter half of 2010. I started at Lodestar Research in January 2011, but am seeking full time employment with benefits. When I started at Synovate, my role was initially defined as a liaison between a recent acquisition and the parent company. While I was there, I became the brand manager for the Interactive Opinion Network (ION). The ION product was the premier in-person data collection methodology used for survey research. I coordinated the processes from working with the programmers to fielding the studies. I am familiar with basic HTML code and rudimentary SQL queries. The ION product used Microsoft Access which I have been using for over a decade. Additionally, I was responsible for the quality assurance of the product. More recently, I have been at Lodestar Research, a company that focuses on B2B publishing. I use BPA Worldwide Brand Reports to evaluate B2B publishers as a prospective client. I have extensive management, operations, client service and relationship building experience that would benefit Hallmark Data Systems. My experience and skills include:  Bachelor of Arts degree from the University of South Florida.  Early adopter of new technology, software and social media.  Ability to adapt to new challenges and responsibilities.  In depth use of MSOffice 2007 products, including Word, Excel, PowerPoint, Outlook & Access to track, analyze and present data.  Outstanding written, verbal, interpersonal, presentation and organizational skills. If you are looking for a committed team member with strong client service skills and the ability to multi-task in a fast paced environment, I am the candidate you are seeking to place with your client. I look forward to discussing how my background is a match for this opportunity and will call you on March 23 to follow up.
  • 32. 32 Comparative Cover Letter Example Good Afternoon, Your advertisement for a Lead Expeditor caught my attention because it seemed an ideal match to my background and experience in inventory control. Having looked at your website, it is clear you present medical solutions that improve the lives of both doctors and patients and I am very excited about the prospect of playing a part in that role. Let me take this opportunity to present my background in comparison to the job requirements you have described. YOUR REQUIREMENTS MY BACKGROUND  Bachelor’s Degree  Bachelors Degree in Science  2+ yrs related experience with leadership  10+ yrs experience with 6+ yrs in a leadership role  Strong Excel/proficient math  Utilized advanced excel functions and math on a daily basis  Superior attention to detail  Maintained and monitored delivery dates for 30K finished goods  Exceptional communication/adaptable/ strong sense of urgency  Established direct communication in urgent situations to ensure accurate and timely actions Comparative Cover Letter
  • 34. 34 What is an ATS? Majority of major companies use an ATS for HR Human Resource Information System (HRIS) Software that enables the electronic handling of HR documentation Cradle to grave capability Tracks hiring compliance for company Taking the human out of Human Resources
  • 35. 35 How Does an ATS Work Parses your resume into the system Scans resumes to qualify candidates Matches keywords in job description Performs data mining and collecting Ranks candidates by resumes & responses Can manage many tasks Identify top candidates/Reject unqualified Send applicant emails Schedule interviews Onboarding process Tracks reviews, promotions, terminations
  • 36. 36 Pitfalls of ATS Many ATS cannot read a PDF, unless specifically directed to submit a PDF, submit doc Word Doc not Docx format Resume templates Cannot read tables or multiple columns Cannot read wording in header & footer Misspelled words are not recognized
  • 37. 37 Pitfalls of ATS Single column format Avoid lines and borders Do not use underline Do not use Bold or Italics Left justification Serif fonts are not accurately read reliably Sans Serif fonts is better Arial, Helvetica, Times New Roman Futura, Gotham, Franklin Gothic, Circular Size does matter - 11 or 12 pt is better
  • 38. 38 ATS Resume Friendly Tips Use standard terminology for section titles Work Experience not Career Achievements Education not Professional Training Keyword matches found in job description Name document for relevant position BruceBennettManager.doc, not resume.doc Use full name instead of acronym Interactive Opinion Network, not ION
  • 49. 49 Upload Your Resume On-line Glassdoor - https://www.glassdoor.com/index.htm Indeed - https://www.indeed.com/ ZipRecruiter - https://www.ziprecruiter.com Careerbuilder - https://www.careerbuilder.com Monster - https://www.monster.com Dice - https://www.dice.com/ Mashable - http://jobs.mashable.com/ Slideshare - https://www.slideshare.net/ JobServe - https://www.jobserve.com O*NET Online - https://www.onetonline.org/ Stella - https://www.stella.ai/welcome University Career Centers
  • 50. 50 Find Jobs On-line See Previous Slide Corporate Website Facebook Twitter LinkedIn And many, many others! Ladders.com Nexxt.com Resume-now.com
  • 51. 51 Wordle.net Create a visual representation of your resume
  • 52. 52 McHenry County Workforce Network June Newsletter of Events & Services McHenry County Workforce Network Website
  • 53. 53 Success Stories Jeff B. – Project Manager Enhanced his LinkedIn profile after this workshop and got hired Mary M. – Educator Changed her resume after Resume, CL & ATS workshop and got 9 interviews Jeremy H. – IT Professional Improved his profile after this workshop & 1on1 critique to get found & hired Stefanie S. – Pharmacy Technician Prepared effectively after Winning Interview workshop and was hired Nick C. – Retail Loss Prevention Attended all workshops and incorporated learnings to get hired Samantha B. – Senior Year College Student Incorporated my recommendations, found on LinkedIn and offered job
  • 54. 54 Upcoming Events McHenry County Workforce Network 500 Russel Court, Woodstock, IL 60098 LinkedIn Basics and Best Practices Thursday June 20, 2019 from 10am – 12pm Tips for a Winning Interview Thursday June 20, 2019 from 1pm – 3pm St. Joseph Employment Ministry The Formation Center, 112 N. Milwaukee, Room C, Libertyville, IL 60048 LinkedIn Basics and Best Practices Wednesday July 10, 2019 from 7pm – 8:30pm
  • 55. 55 Video & Blog Links Catherine Breet Byers http://www.youtube.com/watch?v=-8od1iolitg&feature=related Kimberly Bishop - Recruiter Give Resume Tips https://www.youtube.com/watch?v=IpQaLX343Js Socialnomics https://www.youtube.com/watch?v=N4znQDyz038 ATS Do’s and Don’ts https://www.resumetoreferral.com/ats-resumes/ Pain Letters https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain- letters-in-your-job-search/#310855967b44
  • 56. Questions? Feel free to view my blog or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com Blog: http://bruce73.wordpress.com/ LinkedIn: http://www.linkedin.com/in/bruceabennett