Do your clients feel appreciated? Even in B2B relationships, you must still treat your clients as individuals. This deck walks you through the 4 Levels of Recognition and how you can make your customers feel loved.
4. 4
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition
5. 5
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition
6. You do the obvious
• You thank them for
a renewal
• Let them know you
appreciate them making
time for meetings
• You send them a
corporate holiday gift
(not personalized)
6
7. 7
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition
8. You go out of your way
• You congratulate them
when their favorite team
wins a big game
• You wish them happy
birthday (personally)
• You thank them through
personalized, thoughtful
holiday gifts
8
9. 9
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition
11. Achievers
• Measurable output
• Outperform others
• Make a unique
contribution
• Set new records
• Success depends on
effort and ability, not
chance
11
14. 14
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition
15. You get better for them
• You attend
conferences, seminars,
workshops to learn how
you can improve for
them
• You learn new
technologies because
you see the value
for them
15
16. 16
You do
the obvious
1
You go out
of your way
2
You get what
motivates them
3
You get better
for them
4
4 Levels of Recognition