The document discusses the purpose of insight and innovation. It argues that understanding people as customers, citizens, end users or clients is critical. Insight and innovation follows a process of behavior-led design research, data analysis, creative workshops, idea generation, prototyping, testing and learning. The goal is to develop emotional, functional, process and experience innovations that are viable, feasible and desirable for people. Insight is invested in upfront and patience is needed to build on skills and gain leadership buy-in.

1. What is the point of
Insight & Innovation?
Carole Clark
Simon Penny
@Carole_Bromford
@Simon_Penny

2. THE TRUTH IS, WHETHER WE THINK OF
PEOPLE AS CUSTOMERS, CITIZENS,
END USERS OR CLIENTS, WE CAN
NO LONGER AFFORD NOT TO
UNDERSTAND MORE ABOUT THEM
@Bromford @BromfordLabImage: TV2 Denmark

3. BUSINESS
(Viability)
TECHNOLOGY
(Feasibility)
PEOPLE
(Desirability)
Emotional
Innovation
Functional
Innovation
Process
Innovation
Experience
Innovation
@Bromford @BromfordLab

4. WE THINK, BREAK AND REBUILD
IDEAS, AND IF WE DON’T GET IT
WORKING WE MOVE ONTO
SOMETHING ELSE
@Bromford @BromfordLab

5. Insight & Innovation
Behaviour-led
design research &
Data analysis
Discover Define Develop Deliver
Creative
workshops and
idea generation
Review ideas and
design test plans
Prototyping (testing),
learning, reflecting
and evidencing
Scope Pilot
@Bromford @BromfordLab

6. “Great Scott! Marty you were right! Because of the
Starting Well visit they unblock the sink themselves!”
@Bromford @BromfordLab

7. @Bromford @BromfordLab
CONNECTING THE COGS

8. • Invest in insight
• Give it a go
• Build on skills
• Get buy in from leadership
• Have patience
@Bromford @BromfordLab

9. THANK YOU
Carole Clark o
Head of Insight
@Carole_Bromford @Bromford
http://bromford.co.uk
Simon Penny o
Innovation Lab Designer
@simon_penny @BromfordLab
http://bromfordlab.com