Inside Social Innovation english 2014 long version

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  • Re-iterate and incorporating what you learned into the final design.
  • This is the challenge that we will use for the empathy map exercise
  • 4—Take a stand with a point-of-view
    Now tell them to select the most compelling need and most interesting insight to articulate a point-of-view.
    “This is your point of view.”
    “Take a stand by specifically stating the meaningful challenge you are going to take on.”
    ‘This is the statement that you’re going to address with your design, so make sure it’s juicy and actionable!”
    “It should feel like a problem worth tackling!”
    “Your point-of-view might be:
    ‘Janice need a way to feel she has access to all her stuff and is ready to act. Surprisingly, carrying her purse makes her feel less ready to act, not more.’
    Or ‘Arthur needs a way to socialize with his friends while eating healthy, but he feels like he isn’t participating if he isn’t holding a drink.’”
  • Now you can draw the story board of your product/service: The story board has at least four parts:
    Before: The moment before the user engages with the product/service
    During 1: The first part of the engagement of the user with the product/service
    During 2: the end of the engagement of the user with the product service and how they disengage with it.
    After: How does the user feel and think and what is he doing after he has totally disengaged with the product/service.
  • Re-iterate and incorporating what you learned into the final design.
  • Inside Social Innovation english 2014 long version

    1. 1. Inside Social Innovation Workshop at IE
    2. 2. How might we…? The Challenge!
    3. 3. User & Customer
    4. 4. Fact Gathering Patterns Surprises Contradictions
    5. 5. Select one area to work on Cluster 1 Cluster 2 Cluster 3
    6. 6. Creating a Persona • Name • Age • Gender • Marital Status • Kids • Hobbies • Draw their face • Work/Study • Likes/Dislikes • Service context • Quotes • Personality traits • Goals
    7. 7. Interviewing with Empathy!
    8. 8. Quotes & defining words Thoughts & Beliefs Actions & Behaviors Feelings & Emotions
    9. 9. Take a stand!
    10. 10. Ideating!
    11. 11. Brainstorming Principles • Defer Judgement • Encourage Wild Ideas • Build on the ideas of others • Stay focused on topic • Be Visual • One conversation at a time • Go for quantity!
    12. 12. Prototyping!
    13. 13. • IE Business School • IDEO, Frog Design, Continuum • dschool.stanford.edu • rotmandesignworks.ca • Impact Hub • HCD Connect • The art of innovation, Tom Kelley • Change by design, Tim Brown Where can you learn more?
    14. 14. Inside Social Innovation Workshop at IE max.oliva@impacthub.net @maxoliva36

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