OPERATION REBRAND ME is a social media strategy with 3 stages to rebrand the author's online presence, focusing on the Initial Stage. This involves establishing profiles on Twitter, Tumblr, and a website to discuss TV, film and fan culture from an anthropological perspective. The goals are to gain followers each month on social media platforms, become an expert in an unconventional field, and have writings published on various sites. The strategy outlines content types and engagement approaches for each platform to help inform audiences and connect with fan communities.

1. OPERATION REBRAND ME
a social media strategy

2. Summary
● OPERATION REBRAND ME is a social
media strategy to rebrand my social
presence.
● There are 3 stages, but the main focus is the
Initial Stage.

3. Initial Stage
● Website
● Social Media Platforms
o Twitter
o Tumblr
● “Official Launch Date”: July 15, 2015
● Analytic Tools: Google Analytics & Sprout
Social
o Insightly (maybe)

5. Goal
● Twitter & Tumblr: gain 1-2 followers per month.
o Instagram: TBD
● Be more transparent and engaging in social media
● Have writings posted on ForHarriet, Medium, Black
Millennials, and Huffington Post.
● Become an expert in a field/industry not yet created
(e.g. social media/nerd anthropologist)
● Use my undergrad in anthropology for something
meaningful.

6. Website

7. Mission
While using an anthropological framework, BRITTNEY
THE BLERD is about creating content that will inform
people about television and films how it impact fan/nerd
culture and vica-versa. Also to use social media as an
example on the influences of fan culture with a light-
hearted humor as a bonus.

8. Content Examples
● In The Week: articles Brittney read in the week.
● In Retrospective: opinions on the lasting impact of long-running
TV shows or shows that ended five or more years ago.
● Blackapiece Theatre: original thoughts/reviews on black films
and the evolution of the “genre” over the years.
● TV/Film Reviews: anthropological reviews of TV and films she is
currently watching.
● Analysis of Fandom: praises and criticisms of fan/nerd culture
and fandom as a whole and individual fandoms.
o Supernatural, Sherlock, Law and Order: Special Victims Unit,
and Hannibal.

9. Twitter
● Twitter is the place to
post semi-personal ideas
and beliefs in 140
characters or less.
● Follow the 3 P’s:
Personal, Third-Party, &
Promotion.
● Goal: post 3 tweets & 1-2
followers per month.

10. Tumblr
● Tumblr is the place of fannish
ideas and behavioral, including
some personal beliefs...in the
visual aspect.
● Reblog or/and post 5 times per
day.
● Connect with communities and
fans with similar and different
taste in fandoms or ideas.
● Set-up an “Ask the Blerdster” box
on Tumblr, so people can ask
questions.
● Goal: 1-2 followers a month.

11. ● Website/blog: 20 views
on first post
● Twitter: 3 new followers
o Tweets are following
the 3Ps
o Engage with more
people.
● Tumblr: work-in-
progress
Results