A short presentation on what is preventing Barnes & Noble from being a social business. Created by Francisco Salazar, Brittney Johns, Fabiola Tavara Faya, Amanda Kok, Tara Baban.

1. Team International Warriors

2. Insight #1: Separation
- Company is separated into divisions internally
- Separation between retailer and corporate offices
- Mr William Lynch, former CEO, kept his distance from the traditional
business and never moved into Barnes & Noble’s corporate offices on Fifth
Avenue. He worked in the retailer office, which was located somewhere
else.

3. Insight #2: Many divisions
- Barnes and Nobles has failed with its Nook business and has looked for
other ways of continuing to build their company.
- It made more money on its non-book products than its book products (in-
store), especially during the holiday season.
- B&N has a spin-off company, Barnes & Noble Education.
- Separate entity with its own stocks in the NYSE
- Works with the schools with textbooks, retails, and tech support.

4. Insight #3: No international presence
- While competitors Apple, Amazon and Kobo continue to expand
internationally while fighting for market-share in the U.S., Barnes & Noble
stores briefly expanded to the UK and Luxembourg and closed earlier this
year.
- The Nook Store had been available in 40 countries, including Australia,
much of Europe, Canada, the UK, and the US; as of August 2015 the Nook
Store is only available in the US and UK. Instead B&N are now focusing on
their Education spin-off.

5. How would B&N benefit?
-It would make Barnes and Noble operate as a single unit, instead of separate division.
-The corporate and retail division will function as one and not be disjointed.
-As well as recognize their business and function under one name, especially their spin-off Barnes
& Noble Education
-More of a transparent “team environment” amongst employees and management means
employees within corporate/retail divisions can be more involved within the innovative aspect of
the company i.e. creating new products, building new sectors and services in the company
-Since Barnes and Noble is established in the United States, by expanding to other countries will help
them build their brand internationally and make a profit in other countries, particularly developing
countries.
-It will give them an equal footing with other companies like Apple and Amazon.
-Created a business model that will work for other countries when it comes to selling their product
and brand.
-They can reestablished their Nook business because it has potential to be something more, even rival
Amazon’s Kindle and Apple’s iPad.

6. How would B&N benefit?
- As B&N focus more on being a lifestyle brand, pushing their sales on non-book related items -
gifts, toys, stationery….They can monetize on creating new products other than tablet e-readers
(Nook).