It includes the Basic Fundamental things of MARKETING.

5. Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services to create exchanges that satisfy individual
and organizational goals

6. Goods/services
Money
Communication
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Information

7. Customer Solution
Customer Cost
Communication
Convenience
4 Ps
Of
Marketing mix
Product
Price Promotion
Place

8. 4 Cs
Of
Marketing mix
Customer
Solution
Customer
Cost Communication
Convenience