3. A Student-Centered Approach to
Enrollment Management:
Informed by a need to provide equity
in access and serve the new
traditional student.
4. HISTORY OF ACCESS TO HIGHER EDUCATION
Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)
5. OPPORTUNITIES FOR CHANGE
Education as a Public Good
Calls for Access and Inclusion
Changing Demographics
Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)
Fall Enrollment in Higher
Education Institutions
6. THE DIGITAL DIVIDE
% of American Adults
Who Use the Internet
THE DIGITAL DIVIDE
Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)
8. Institutional
Communications
• Specific marketing strategy
• College catalogues and view books
• Investment in research and planning
• Communication with parents
• Social media
• Online web content
• Admissions portals
COLLEGE CHOICE INFLUENCES
10. Access to Education as a Human Right
Education serves both a public and
private interest. There exists a symbiotic
relationship between education and
society, where an educated citizenry is
beneficial for society.
11. Increase access
to serve the new
traditional student
Implement a
student-centered
approach
to enrollment
management
Use a
technologically rich
infrastructure
to enhance student
experience and
appeal to digital
natives
OBJECTIVES
1
2
3
Dismantle Silos
Facilitate the Democratization of
Knowledge
Foster Procedural Agency
12. VISION TO INTERVENTION
Successful precedents at the University of Minnesota
and The University of Texas at San Antonio
+
High tech & high touch accessible
website & kiosks around campus
Re-imagined centralized administrative
office (PCL, MAI, SSB, SAC)
18. • Transparency in the articulation of financial costs and
financial aid options
• Accessibility for low socioeconomic students
• Accessibility for new traditional students
• Provide a more cohesive/streamlined enrollment
management experience
ANTICIPATED OUTCOMES
Editor's Notes
Citation + Center Dates
Add CitationSmith, D. G. (2009). Diversity's promise for higer education.
Baltimore: Johns Hopkins University Press.
Keep main Titles : Focus on Institution Communications + maybe effect
High tech & high touch accessible website & kiosks around campus
+
Re-imaged centralized administrative office
“things we considered before we came up with a form”
+ possibly use logo
Training
Politics
Stakeholders
Cost
Placement
Space
Accessibility
Short video with dots popping up in Texas Location + animate
Check with shelby to see if she shortened it
Just Talk: : Blacks, Latin@s, Adult learners, & physically impaired
Efficiency, Agency Diversity, Transparency, Access
Transparency in the articulation of financial costs and financial aid options
Accessibility for low socioeconomic students
Accessibility for new traditional students
Provide a more cohesive/streamlined enrollment management experience