This is a deck I designed and created for meetings with investors

1. JUST RIDE
India’s First Premium Indoor Cycling Brand
Image Source: Philadelphia Magazine

2. Just Ride is India’s first Premium Indoor Cycling Brand.
Our vision is to bring the next generation of Western fitness
to the booming economy of India.
1

3. Background
India’s GDP up 217% since 2008
Personal spending has increased
500% since 2001
Indian fitness industry worth $1.1
billion USD
16-18% annual growth rate for
Indian fitness industry
World Bank
Deloitte 2017 Report
Deloitte 2017 Report
Reserve Bank of India
2

4. A Lifestyle Revolution
among New Indians*
Independent
living
Spending
more,
saving less
Adopting
Western
tastes
Consuming
experiences
over goods
3
*New Indian: a term that describes the growing cohort of educated, urban-dwelling,
and cosmopolitan young professionals in India

5. Fitness is Essential to that Lifestyle
Self-Improvement Work-Life Balance Health-Consciousness
4

6. Current State of Indian Fitness Industry
0.5% market
penetration
Overcrowding is
#1 cited complaint
about fitness
centers
96% of fitness
outlets in India do
not have an app
nor website
Low Supply High Demand Outdated
Economic TimesDeloitte 2017 Report Mint
5

7. Filling a gap in the market
Adding a higher-
end product to the
market
Ability to serve
many customers at
no risk of
overcrowding
Track stats, book
reservations on
modern app and
website
Boutique Fitness Size-controlled High-tech
6

8. What We Offer
India’s first premium
indoor cycling brand
Trainer-led cardio
workouts
Emphasis on
community
Technology
integration
7

9. The Just Ride App
Reserve classes Track stats
Interact with the
Just Ride
community
Earn rewards
based on progress
and milestones
8

10. New Fitness
for
“New Indians”
• All-purpose gyms
• Unsupervised workouts
• Overcrowded,
intimidating environment
• Quantity > Quality
Fitness
1.0
• Niche studios
• Community-based
• Instructor-led
• Progress tracking
• Quality > Quantity
Fitness
2.0
9

11. Why Indoor
Cycling?
• Low-impact, efficient workout: ~600
calories burned / 45 min. class
• Pollution free, temperature-controlled
environment for cardio fitness
Unique Benefits
• High revenue per square foot
• Spin studios generate 55% more
revenue than other types of fitness
studios
Financial Advantage
Association of Fitness Studios
10

12. Valuation over $1 billion
600+ CycleBar locations by 2020
SEC Filing
CycleBar
?
Global
Popularity
11

13. Population: 13.1 million
40%: 20-39 years old
28% ≥ upper-middle class
High-spending, “New Indian” class: ~1.3 million
Bangalore – the
“Silicon Valley”
of India
2016 Gov. Census
2016 Gov. Census
Knight Frank
Our First Market
12

14. Conveniently Located
Where people work Where people live
Potential location #2: HSR Layout Residential NeighborhoodPotential location #1: Bagmane Tech Park, Bangalore
13

15. Customer
Acquisition
Strategy
Create brand exposure through free classes at
launch
Offer exclusive discounts and ride times to our
corporate partners
Team up with social influencers and brand
ambassadors to create buzz around the product
Run targeted campaigns on Instagram and
Facebook
14

16. Acquisition
• Corporate
partners
• Free rides
• Social
influencers
Integration
• Sell discounted
class packages
to encourage
integration into
daily routine
Retention
• Conversion to
unlimited plan
• Fostering a
community
• Incentives
Sales and Customer Retention
15

17. American millennials spend 4.6% of income on
fitness
annual membership = 3.6% of income
Typical New Indian salary: $20,000 USD / year
New India’s Fitness Budget
Just Ride
Fidelity & Bureau of Labor Statistics
Glassdoor
16

18. Pricing
Product Price point (USD)
First class FREE
Single class $10
Promo packages
(4, 8, 12 classes)
$30, $45, $55,
respectively
Monthly unlimited $60
Company Monthly Price
Range (USD)
Snap Fitness $27-$55
Gold’s Gym $25-$72
Contours Fitness $28-$55
CureFit $28-$48
MultiFit $36-$119
Fitternity
Just Ride Competitors
17

19. Market Competition
Niche
Broad
Low
Quality
High
Quality
Bangalore Club
(fitness)
18

20. Operations
- 12 classes/day
- 45 mins/class
- 5 full-time trainers
- 3 hospitality staff
- 1 studio manager
- ~3000 sq./ft studio
- 40 spin cycles
- A/V and colored
lighting system
- FitMetrix software
19

21. Single Studio Economics
Costs
• Fixed cost, one
studio:
$140,000
• Annual
operating cost:
$128,000
Members
• Minimum
viable to offset
operating
costs: 160
members
Revenue
• Cash flow
positive
after 5
months
20

22. Expansion Strategy
Organized fitness market concentrated
in the largest nine cities:
National Growth
Bangalore
Hyderabad
Mumbai
Delhi
21

23. Projected Milestones
22

24. Management Team
Akshat Goel
Partner and Co-founder
Company Strategy, Investor
Relations, Finances
Alex Gerson
Partner and Co-founder
Partnerships, Marketing
Brian Winston
Partner and Co-Founder
Operations, Human Resources
Jennifer Blackburn
Director of Fitness
Employee Training,
Programming
23

25. Current Progress
Team in discussions
with incubators and
potential corporate
partners, specifically in
talks with HR Dept. at
Bagmane Tech Park
Team working with
Karnataka Real Estate
to find ideal locations;
working with Goldman
Design to develop a
blueprint
Akshat is in India,
identifying potential
locations and meeting
with candidate
instructors
Jennifer Blackburn has
developed a
comprehensive training
program designed for new
Just Ride instructors
24

26. Appendix

27. Companywide Use of Proceeds
Calculation assumes $300,000 in
seed funding
Includes fixed cost of one studio +
operating expense for 6 months*
*Detailed cost projections can be found on Slide A2
A1

28. Major Costs (per studio)
Cap. Expenditure Amount (USD)
Cycles (Spinner Shift) $53,000 / 40 cycles
Interior Design $72,000
A/V System (Havells) $10,000
Other Equipment $5,000
Operational Costs Amount (USD) / month
Rent $4,300
Studio Manager $600
Trainers (5) $3,500
Hospitality Staff (3) $1,200
Janitorial Staff $600
Marketing $8,000 (one time)
A2

29. Year 2020 2021 2022 2023 2024
Revenue
Revenue from Unlimited Members $156,720 $1,263,420 $5,940,080 $10,800,000 $19,200,000
Pay per Class Revenue $31,500 $152,500 $300,000 $500,000 $750,000
Total Revenue $188,220 $1,415,920 $6,240,080 $11,300,000 $19,950,000
Capital Expense $421,101 $561,468 $1,122,936 $1,403,670 $2,105,505
Operating Expenses
G&A Expense $90,102 $99,064 $109,043 $119,185 $134,400
Marketing Expenses $21,000 $20,000 $40,000 $50,000 $75,000
Studio Operational $138,000 $628,700 $1,597,500 $2,795,600 $4,473,000
Total Expense $249,102 $747,764 $1,746,543 $2,964,785 $5,357,400
Operating Income $ (60,882) $ 668,156 $4,493,537 $8,335,215 $14,414,260
Net Income $ (481,983) $ 106,688 $ 3,370,601 $ 6,831,545 $ 12,308,755
Unlimited Members 643 2880 9900 18000 32,000
Number of Studios 3 7 15 25 40
A3
5Y Companywide Financial Projections

30. Sample
Schedule
A4