The document discusses how the author pulled himself out of digital irrelevance by becoming more cutting edge. It provides two quotes encouraging using analytics over instinct and not giving up on digital campaigns even if they take time. It then lists the extensive requirements writers must submit, including story elements, metadata, summaries, photos and captions, recipes, and more to ensure thoroughness.

1. Leaping Across
the Digital Chasm
Or, how I pulled myself out of the darkness of irrelevance and became cutting edge.
@brianhalweil

5. “Be guided by analytics,
not by instinct”
Will Turnage

6. “Even digital campaigns
take time. Don’t give up.”
Will Turnage

34. Partial list of what we require writers to hand in.
Story text
Title
Subtitle
Byline
Section headers
Suggested tags
Suggested keywords
Suggested metadata
Social media handles for subjects
Social media handles for author/photographer
Video links related to subjects
Audio links related to subjects
Geolocation of subjects
Key topic hyperlinks (internal/external)
15 word summary
30 word summary
Event tie-in
Guide tie-in
Photo caption
Photo metadata
Photo geolocations
If recipes, all the same info as above, plus:
- Ingredient list
- Season
- Style of cooking
- Color of final dish
- Category of dish
- And lots more. :)