The on screen presentation to accompany case study notes

1. Case study: Project overview

2. Case study: Objective – Sell more books

3. Case study: Timeline

4. Case study: Shoestring budget

5. Case study: Modules and technology

6. Case study: Compliant template <!--START: main layout--> <div id=&quot;container&quot;> <div id=&quot;inner-left&quot;> <img src=&quot;images/inner-left3.jpg&quot; width=&quot;322&quot; height=&quot;107&quot; alt=&quot;&quot;/><img src=&quot;images/inner-characters3.jpg&quot; width=&quot;322&quot; height=&quot;301&quot; alt=&quot;&quot;/><img src=&quot;images/inner-title3.jpg&quot; alt=&quot;Ranger's Apprentice&quot; width=&quot;322&quot; height=&quot;159&quot; /> </div> <div id=&quot;inner-right3&quot;> <div id=&quot;inner-content&quot;> <!--START: content--> <img src=&quot;images/9780759320758.jpg&quot; alt=&quot;The Ruins of Gorlan&quot; width=&quot;150&quot; height=&quot;234&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;right&quot; /> <h3> Ranger's Apprentice 1: <br /> The Ruins of Gorlan</h3> <p><em><strong>The first book in the New York Times and Australian bestselling series about Will and his friends from Castle Redmont</strong></em></p> <p>Will is small for his age, but agile and energetic. All his life, he has longed to be a warrior and to follow in the footsteps of the father he never knew, so he is devastated when he is rejected as an apprentice to Castle Redmont's Battleschool. He's no happier when he's assigned instead to the Ranger Corps, the Kingdom's secret service, as the Rangers are a mysterious group whose uncanny ability to move about unseen is thought by many to be the result of black magic. Will begins training under the dour and enigmatic Halt, and reluctantly learns all the fieldcraft and archery he will need to become a fully-fledged Ranger. But Will soon finds himself needing all his new-found skills as he and Halt set off on a desperate mission to prevent the assassination of the King.</p> <h4><a href=&quot;downloads/Extract_TheRuinsofGorlan.pdf&quot; target=&quot;_blank&quot;>Read an extract</a></h4> <h4>Browse inside <a href=&quot;books_widgets.asp&quot;>Book One: The Ruins of Gorlan</a></h4> <h3>Awards</h3> <ul> <li>Children's Book Council of Australia Notable Book 2005 </li> <li>Finalist for the 2004 Aurealis Award for Children's Novels - Long Fiction </li> <li>Longlisted for the Ottakar's Children's Book Prize 2006-2007, UK </li> </ul> <!--END: content-->

13. See the trailer at www.rangersapprentice.com.au/books_video.asp

15. Case study: Result

16. Successful planning

17. Getting past fear

18. Time bombs

19. Listening to your customers

22. Luddites and propeller-heads

23. Email as a yardstick

24. Roles and responsibilities

25. Interaction and engagement

26. Mobilising your users for recruitment