2013 publishers meeting talk

1. What is anorganization in the deepest sense? …ifyou really
think deeply about it, you discover thatevery organization and
every institution, without exception, hasno reality save in your
mind…It's not its name, it's not its logo, and it's not some
fictional piece of paper called astock certificate. It's not money.
It is a mental concept aroundwhich people and resources
gather in pursuit of common purpose.
DeeHock

2. The EdibleWorld:
A Brief History

3. 2002
Ojai

4. 2004
Sacramento CapeCod

5. 2005
East End
Boston
East Bay
Twin Cities
San Francisco
Phoenix

6. 2006
Chesapeake
Iowa River Valley
Memphis
Santa Fe
Nutmeg
Seattle
Shasta-Butte

7. 2007
Brooklyn
Austin
Jersey
Buffalo
Chicago
Aspen
Allegheny
HI
GreenMtns
Grand Traverse
Front Range
Finger Lakes
Hudson Valley
Los Angeles
Manhattan
Missoula
Portland
Toronto
Vancouver
WOW

8. 2008
Blue Ridge
Piedmont
PioneerValley
Rhody
Santa Barbara
South Shore
Vineyard
White Mountains
Bozeman
DFW
Marin &Wine Co
Metro &Mountains

9. 2009
Columbus
Louisville
Madison
New Orleans
Philly
Orlando
Queens
Reno-Tahoe
San Diego
San Juan MtnsSan Luis Obispo
Sarasota South Florida

10. 2010
Indy
Ohio Valley
Orange County Upcountry
Wasatch
Westside

11. 2011
Charlotte
Cleveland
DC
GreenMtns
Michiana
Monterey Bay
Omaha
Berkshires

12. 2012
Coastal Maine
Door
Idaho South
Milwaukee
KC
Ozarkansas
Tampa Bay
Atlanta

13. 2013
Baja Arizona

14. 2033??

15. As we grow, howdo we intentionally,
actively
harness our critical mass of experience
and brain power
to helpourbusinessesthrive?

16. Regional Ad Sales

17. Regional Ad Sales
How can I best help my clients
build their business?
Advertisers’ Success = My (Edible) Success

18. Regional Ad Sales Collaboration

19. Regional Ad Sales
Benefits
O Strengthen relationship with client;
CONSULTATIVE SELLING.
O Client has one point of contact for Edible
venues: buying, paying, sharing info.
O Salespeople have higher commission
potential.
Regional Package – NY
10% combo-buy discount;
15% sales commission

20. Regional Event Collaboration

21. Regional Editorial Collaboration

22. RegionalBreakout Conversations
Inventory strengths at the individual, publication
and geographic level
Brainstorm actions to leveragethose strengths

23. Regional Conversation

24. Regional Conversation

25. Regional Conversation
West Midwest South Northeast
1. Aspen
2. Baja Arizona
3. East Bay
4. Front Range
5. Hawaiian Islands
6. Idaho South
7. Marin & Wine Ctry
8. Monterrey Bay
9. Ojai
10. Orange County
11. Phoenix
12. Portland
13. Reno-Tahoe
14. Sacramento
15. San Diego
16. San Francisco
17. San Juan Mountains
18. San Luis Obispo
19. Santa Barbara
20. Santa Fe
21. Seattle
22. Shasta-Butte
23. Silicon Valley
24. Vancouver
25. Wasatch
26. Westside
1. Chicago
2. Cleveland
3. Columbus
4. Door
5. Grande Traverse
6. Indy
7. Iowa River Valley
8. Kansas City
9. Madison
10. Michiana
11. Milwaukee
12. Ohio Valley
13. Omaha
14. Toronto
15. Twin Cities
16. WOW
1. Atlanta
2. Austin
3. Blue Ridge
4. Charlotte
5. Dallas Fort Worth
6. DC
7. Louisville
8. Memphis
9. Orlando
10. Ozarkansas
11. Piedmont
12. Sarasota
13. South Florida
14. Tampa Bay
15. Upcountry
1. Allegheny
2. Berkshires
3. Boston
4. Brooklyn
5. Buffalo
6. Cape Cod
7. Coastal Maine
8. East End
9. Finger Lakes
10. Green Mountains
11. Hudson Valley
12. Jersey
13. Manhattan
14. Nutmeg
15. Philly
16. Queens
17. Rhody
18. South Shore
19. Vineyard

26. RegionalBreakout Conversations
Inventory strengths at the individual, publication
and geographic level
Brainstorm actions to leveragethose strengths

27. The EdibleWorld:
To Be Continued…