A short list of commonly asked client questions that event and experiential markets can uniquely answer

1. Software that makes your marketing measurable.
Cheat Sheet:
Common Client Questions
2014

2. Which questions matter most to your clients?
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 Agency Execution – How well is Legacy performing?
o Am I on track during this campaign? If not, where am I off track?
o Did I meet all of my objectives? If not, by how much did I miss
them?
o Did my sales or other performance metrics rise due to the
campaigns?
o What was my total ROI on this campaign?
 Pernod Sales Performance – Is my product selling?
o Which bars are selling more or less of our product? How do we
change that?
o How do we rank in specific regions? Where do we need to invest
further?
o Did bar sales increase?
 Competitive Intelligence – What are my competitors doing?
o What trends are emerging?
o What is going on with my competitors? (e.g., new product
releases, promotions)
o Are any competitors taking share away from me? Why?
o What are prices on other brands? How are these trending?
 Consumer Insights - What did consumers think of my brand?
o What is my brand's awareness? How does it compare to
comps?
o How often was my brand mentioned on social media? What
did people have to say about it?
o Did I increase my sentiment with consumers?
o Did people use the coupons we handed out?
o Are there certain demographics / psychographics that are
particularly attracted to my brand?
o Are consumers advocating for my brand?
 Channel Insights – How is the channel handling my brand?
o Who are my venue staff members recommending? Why?
o Which venues should we be keeping? Which should we be
removing based on their performance?
o Which venues are trending upward in popularity?
o Are venues delivering on the promotions they are supposed to
be conducting?
o Are venues showing / stocking things per our agreements?

3. Software that makes
your marketing
measureable.
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