Which College will land you the highest-paying job?
1. Brandon
Chivers
Professor
Klinkowstein
Selected Business Article !
Which college will land you
the highest-paying job?
http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
2. Brandon
Chivers
Professor
Klinkowstein
"Harvey Mudd College among the highest earning post-grad!
3. Brandon
Chivers
Professor
Klinkowstein
Summary!
• Average mid-career salary: $124,300!
• STEM (science, technology, engineering and
mathematics)!
• The more money people make, the better
they like their job.!
4. Brandon
Chivers
Professor
Klinkowstein
Social Circumstance!
Social Group: people 18-25 !
Circumstance: Students applying to university/
students currently enrolled and intended major!
5. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research "
Fall Open House at Admission Center!
6. Brandon
Chivers
Ethnographic Research "
Bernon Hall: Admission Center!
Professor
Klinkowstein
7. Brandon
Chivers
Ethnographic Research "
Welcoming Sign!
Professor
Klinkowstein
8. Brandon
Chivers
Ethnographic Research "
Washington Park: NYU!
Professor
Klinkowstein
9. Brandon
Chivers
Ethnographic Research "
Sara Fox!
Professor
Klinkowstein
10. Brandon
Chivers
Ethnographic Research "
Diana Pedra!
Professor
Klinkowstein
11. Brandon
Chivers
Ethnographic Research "
Billy Cohen!
Professor
Klinkowstein
12. Brandon
Chivers
Ethnographic Research "
Conner Milfred!
Professor
Klinkowstein
13. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations"
• 15 people present at the fall undergraduate
open house. !
• Divided into groups!
• Prospective students were talking with currently
enrolled students at Hofstra. !
14. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations"
• Boy was looking rapidly through his Hofstra
admission guide!
• The girl across fidgets with her phone constantly!
• The parents are attempting to connect with one
another, boasting about their children. !
15. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations"
• Every prospective student is with a parent!
• Parents taking over most of the conversations,
rather than the student. !
• The students are dressed with clothes that may
possible be considered casual: jeans, leggings,
jackets, blouses!
16. Brandon
Chivers
Ethnographic Research Findings"
SARA FOX:!
What is the major component in
choosing a college?!
• Location, location, location!
What was your first choice?
Why? !
• New York University: They had a great
business program. !
What major and why? Is it money
or aspirations? !
• Entrepreneurship because you want to open
a business for saving the world. I want to
make a world a better place. !
Professor
Klinkowstein
17. Brandon
Chivers
Ethnographic Research Findings"
DIANA PEDRA:!
What is the major component in
choosing a college?!
• Wanted a nice campus and a small class
size!
What was your first choice?
Why? !
• Providence college: campus size, prestigious !
What major and why? Is it money
or aspirations? !
• Undecided: “I don’t really know a career that
is a perfect fit.” Talked about enrolling into
criminal justice/law.!
Professor
Klinkowstein
18. Brandon
Chivers
Ethnographic Research Findings"
CONNER MILFRED:!
What is the major component in
choosing a college?!
• Study abroad programs, and a business
school.!
What was your first choice?
Why? !
• Columbia: Because it had all their
requirements for a school. !
What major and why? Is it money
or aspirations? !
• Business management because they
wanted money for the future. !
Professor
Klinkowstein
19. Brandon
Chivers
Ethnographic Research Findings"
BILLY COHEN:!
What is the major component in
choosing a college?!
• Their father wanted them to attend a
business school. !
What was your first choice?
Why? !
• Boston University, because of previous
relatives. !
What major and why? Is it money
or aspirations? !
• International business, because it the
parents wish. !
Professor
Klinkowstein
29. Brandon
Chivers
Combination: Black & White!
Professor
Klinkowstein
30. Brandon
Chivers
Professor
Klinkowstein
Proposal"
• Building
from
previous
college
search
engines
such
as
College
Board,
the
resulting
product
will
give
a
variety
of
options
in
creating
the
perfect
college/university
match
per
individual.
Which
will
be
based
upon
big
data
(social
media),
major,
money
options,
and
post-‐grad
career
retention.
In
additional
proponent
of
an
MRI,
which
will
evaluate
through
a
neurological
exam,
will
then
determine
the
accuracy
of
a
decision
based
upon
neurotransmitters
that
react
at
the
receptor
to
another
small
list
of
probing
questions.
Giving
the
student
an
overall
match
that
is
better
personalized
to
the
need
of
the
survey.
