Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

People that believe by Simina Florea & Pere Suaña - #BHMASLife16

633 views

Published on

Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.

The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.

Published in: Marketing
  • Login to see the comments

  • Be the first to like this

People that believe by Simina Florea & Pere Suaña - #BHMASLife16

  1. 1. Wharton University People that believe February 2016
  2. 2. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved2 WHARTON UNIVERSITY Team
  3. 3. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved3 WHARTON UNIVERSITY Pere Suana & Simina Florea Who are we? Creatives Art Directors & Copywriters Simina Florea / siminaflorea@gmail.com Pere Suaña / pere.suana@gmail.com
  4. 4. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved4 WHARTON UNIVERSITY Debriefing
  5. 5. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved5 WHARTON UNIVERSITY Debriefing The Wharton Future of Advertising Program & Beyond Advertising Make people join this new way of thinking trough the book and university course. Inform & Simplify the information.
  6. 6. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved6 WHARTON UNIVERSITY Strategic insights
  7. 7. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved7 WHARTON UNIVERSITY Strategic insights Communication Problem There is too much information very hard to understand without any tangible explanation. Make the subject of the course and the book easy to understand and appealing to everyone. Simplify the vocabulary. Make me want to do find out more.
  8. 8. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved8 WHARTON UNIVERSITY The BIG idea
  9. 9. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved9 WHARTON UNIVERSITY The BIG idea - Rationale People that believe Everything arounds us is made by people, all we touch, see and consume. Behind everything you touch there was a person, a believer that created. You can be that person.
  10. 10. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved10 WHARTON UNIVERSITY The BIG idea - Creative platform Executions Video Facebook + curiosities campaign (young aspiring professionals, 25-23 C1 social group) Can be spread across many media channels. TV short version(B and A Class 30-50 financial/communication) Print & Street (Target-busy people in university/ MBA, studying 20-30 social/communication) In cities ( on the ground, bus stops) Can be spread across many media channels (specialist magazines for prints financial/ communication such as Ad Week, Advertising Age, New York Times ) Radio (B and A Class 30-50 financial target group)
  11. 11. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved11 WHARTON UNIVERSITY
  12. 12. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved12 WHARTON UNIVERSITY The Billboard can be animated, the light of the candle will go on and off. See an example in visual content / video / Candel
  13. 13. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved13 WHARTON UNIVERSITY
  14. 14. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved14 WHARTON UNIVERSITY
  15. 15. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved15 WHARTON UNIVERSITY
  16. 16. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved16 WHARTON UNIVERSITY
  17. 17. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved17 WHARTON UNIVERSITY
  18. 18. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved18 WHARTON UNIVERSITY Creative output
  19. 19. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved19 WHARTON UNIVERSITY Creative output An inspirational campaign that will motivate people to join the course, read the book in order to achieve your potential.
  20. 20. BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved20 WHARTON UNIVERSITY Reflection
  21. 21. A M IA M I A D S C H O O L B R IEFIN G BRANDHOME | WHARTON UNIVERSITY Brandhome | February 2016© Brandhome all rights reserved21 WHARTON UNIVERSITY What we learned from this case It is better to keep things simple and undertsandable. The best way to is make people want to learn about something new is to make them curious about it. When you want people to follow you example you need to follow it yourself because you are the image. Advice Do not advertise the book advertise the idea. Don’t tell people to read the book make them want to read it. Make people relate to the way of thinking in a simple manner. Speak human to human. Don’t be academic, be simple and clear. Leverage on Wharton’s network and brand to spread the word and generate momentum, use the media channels they own (website, journals, instagram etc). Apply your own model to the book, use your own go to market strategy.
  22. 22. identity driven brand building® strategy | communication | implementation | falconplein 30 | 2000 antwerpen | belgium | +32 (0)3 237 05 95 | brandhome.com

×