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SOCIAL MEDIA
CHEAT SHEETFOR
BUSINESSES
BY CASSANDRA VELEZ
CHOOSE THE BEST
PLATFORM FOR YOUR
BUSINESS & GOALS
01
FACEBOOK:
TWITTER:
LINKEDIN:
INSTAGRAM:
YOUTUBE:
PRO TIP: THERE ARE ...
DETERMINE WHO YOUR
TARGET DEMOGRAPHIC IS &
WHICH SOCIAL PLATFORMS
THEY ARE ON
02
PRO TIP: DON' T FEEL LIKE YOU HAVE TO BE ...
CREATE YOUR BUSINESS'
PROFILES ON EACH
PLATFORM YOU CHOOSE
03
FACEBOOK, LINKEDIN,
PINTEREST, AND GOOGLE +
ALL ALLOW YOU TO...
FIGURE OUT WHICH TYPES
OF CONTENT YOU' RE
GOING TO POST ON EACH
CHANNEL
04
QUOTES
BLOGS
ARTICLES
QUESTIONS
POLLS
LEAD MAGN...
CREATE & PROOFREAD
YOUR COPY FOR EACH
POST
05
WHAT IS THE GOAL OF
YOUR POST?
DOES YOUR AUDIENCE
KNOW WHAT YOU WANT
THEM TO...
BE MINDFUL OF
CHARACTER LIMITS ON
EACH CHANNEL
06
FACEBOOK:
TWITTER:
LINKEDIN:
INSTAGRAM:
PRO TIP: MAX CHARACTER LIMIT ISN...
CREATE YOUR IMAGES &
MAKE SURE THEY HAVE
THE OPTIMAL DIMENSIONS
FOR EACH CHANNEL
07
FACEBOOK:
TWITTER:
LINKEDIN:
INSTAGRAM...
DETERMINE THE BEST
TIMES OF DAY TO POST
YOUR CONTENT
08
FACEBOOK:
TWITTER:
LINKEDIN:
INSTAGRAM:
YOUTUBE:
PRO TIP: JUST BEC...
SCHEDULE
YOUR POSTS09
SOME SOCIAL PLATFORMS
ALLOW YOU TO SCHEDULE
YOUR POSTS AHEAD OF
TIME SO YOU DON' T HAVE
TO CONSISTEN...
SOCIAL MEDIA
CHECKLIST10
PLATFORMS?
CONTENT?
COPY?
IMAGES?
LINKS?
HASHTAGS?
TIME?
SCHEDULED?
PROMOTE/ BOOST?
COMMENTS?
THE
END
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Social Media Cheat Sheet for Businesses

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Having a strong social media presence is a must for all businesses - large and small. But with so many platforms out there and best practices always changing, it can be difficult to know where to start if you want to reach your company's target audience. Use this cheat sheet as a quick reference guide to optimize your social media efforts and get you started out on the right foot.

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Social Media Cheat Sheet for Businesses

  1. 1. SOCIAL MEDIA CHEAT SHEETFOR BUSINESSES BY CASSANDRA VELEZ
  2. 2. CHOOSE THE BEST PLATFORM FOR YOUR BUSINESS & GOALS 01 FACEBOOK: TWITTER: LINKEDIN: INSTAGRAM: YOUTUBE: PRO TIP: THERE ARE 100S OF DIFFERENT SOCIAL PLATFORMS. THESE ARE THE MOST POPULAR ONES YOU SHOULD LOOK INTO RIGHT NOW, BUT THIS LIST IS ALWAYS CHANGING. PINTEREST: GOOGLE + : SNAPCHAT: PERISCOPE: FOR BUSINESS & NETWORKING GREAT FOR CURRENT EVENTS & SHORT UPDATES ( REAL TIME) IMAGES, VIDEOS, & LIFESTYLE PICTURES ( CURATED) GOOD IF YOU HAVE LOTS OF VIDEO CONTENT ( EDUCATIONAL) RECIPES, QUOTES, & DIYS - ALSO GOOD FOR SEO GOOD FOR SEO QUICK IMAGE OR VIDEO BASED UPDATES ( REAL TIME & NON- CURATED) LIVE VIDEO BROADCASTS - CONNECTED TO TWITTER LARGEST # OF USERS - GOOD FOR CONNECTING WITH FRIENDS, FAMILY, & BUSINESSES
  3. 3. DETERMINE WHO YOUR TARGET DEMOGRAPHIC IS & WHICH SOCIAL PLATFORMS THEY ARE ON 02 PRO TIP: DON' T FEEL LIKE YOU HAVE TO BE PRESENT ON EVERY PLATFORM. FOCUS ON THE ONES WHERE YOUR TARGET AUDIENCE IS AND OPTIMIZE THOSE CHANNELS. FACEBOOK: TWITTER: LINKEDIN: INSTAGRAM: YOUTUBE: PINTEREST: GOOGLE + : SNAPCHAT: PERISCOPE: 55% MALE, 45% FEMALE MAJORITY OF USERS 18- 34 MAINLY FEMALE FAIRLY EVENLY SPLIT 18- 64 54% MALE, 46% FEMALE MAJORITY OF USERS 25- 34 70% FEMALE, 30% MALE 45% OF USERS 13- 24 51% MALE, 49% FEMALE 53% OF USERS 18- 29 56% MALE, 44% FEMALE HIGHER EDUCATION LEVELS EVENLY SPLIT BETWEEN MALE & FEMALE 37% 18- 29 65% MALE, 35% FEMALE 41% OF USERS 16- 24 74% MALE, 26% FEMALE
  4. 4. CREATE YOUR BUSINESS' PROFILES ON EACH PLATFORM YOU CHOOSE 03 FACEBOOK, LINKEDIN, PINTEREST, AND GOOGLE + ALL ALLOW YOU TO MAKE BUSINESS PAGES, WHICH HAVE DIFFERENT FEATURES THAN PERSONAL PROFILES. ON TWITTER, INSTAGRAM, YOUTUBE, SNAPCHAT, & PERISCOPE, YOU WILL CREATE PROFILES IN THE SAME WAY ANY USER WOULD. MAKE SURE YOU HAVE A PROFILE IMAGE, COMPLETED BIO, AND BANNER IMAGE ( WHEN APPLICABLE) ON ALL PROFILES. PRO TIP: THERE MAY BE ADDITIONAL FEATURES YOU WANT TO MAKE ACTIVE IF YOU ARE USINGA PERSONAL PROFILE FOR BUSINESS PURPOSES.
  5. 5. FIGURE OUT WHICH TYPES OF CONTENT YOU' RE GOING TO POST ON EACH CHANNEL 04 QUOTES BLOGS ARTICLES QUESTIONS POLLS LEAD MAGNETS MICRO- BLOGS VIDEOS EVENT INFORMATION TESTIMONIALS PRO TIP: VARY THE TYPES OF CONTENT YOU POST. EACH ACHIEVES A DIFFERENT GOAL AND SOME FOLLOWERS MAY ENGAGE WITH DIFFERENT TYPES OF CONTENT MORE THAN OTHERS. PRODUCTS LIFESTYLE PICTURES INFOGRAPHICS TIPS OR RESOURCES MEMES GIFS CONTESTS CHALLENGES GIVEAWAYS DEALS/ SALES
  6. 6. CREATE & PROOFREAD YOUR COPY FOR EACH POST 05 WHAT IS THE GOAL OF YOUR POST? DOES YOUR AUDIENCE KNOW WHAT YOU WANT THEM TO DO? TELL THEM. ( I. E. LIKE, SHARE, COMMENT, CLICK) WILL YOUR COPY GET THEM TO DO THE DESIRED ACTION? ARE THERE ANY GRAMMAR OR SPELLING ERRORS? DOES YOUR COPY REFLECT YOUR PERSONAL BRAND OR VOICE? WILL YOUR COPY FIT IN THE TEXT PARAMETERS OF THE PLATFORM? SEE NEXT SLIDE.
  7. 7. BE MINDFUL OF CHARACTER LIMITS ON EACH CHANNEL 06 FACEBOOK: TWITTER: LINKEDIN: INSTAGRAM: PRO TIP: MAX CHARACTER LIMIT ISN' T THE SAME AS OPTIMAL CHARACTER LIMIT. EX. POSTS LESS THAN 150 CHARACTERS TEND TO DO BETTER ON FACEBOOK. PINTEREST: GOOGLE + : SNAPCHAT: PERISCOPE: 63, 206 140 2000 2200 500 100K 31 140 ( MAYBE)
  8. 8. CREATE YOUR IMAGES & MAKE SURE THEY HAVE THE OPTIMAL DIMENSIONS FOR EACH CHANNEL 07 FACEBOOK: TWITTER: LINKEDIN: INSTAGRAM: YOUTUBE: PINTEREST: GOOGLE + : YOU CAN EITHER CREATE THESE IN A PROGRAM LIKE PHOTOSHOP, OR WEBSITES LIKE CANVA, PIC MONKEY, AND SNAPPA ALLOW EVEN THE LEAST ARTISTIC PEOPLE TO CREATE AMAZING IMAGES. 940 X 788 1024 X 512 698 X 400 1080 X 1080 1280 X 720 736 X 1104 800 X 600 OR 1200 X 628 THUMBNAIL
  9. 9. DETERMINE THE BEST TIMES OF DAY TO POST YOUR CONTENT 08 FACEBOOK: TWITTER: LINKEDIN: INSTAGRAM: YOUTUBE: PRO TIP: JUST BECAUSE THESE ARE THE BEST TIMES TO POST ACROSS THE PLATFORM, DOESN' T MEAN THEY ARE THE BEST TIMES FOR YOUR AUDIENCE. TEST POSTING AT DIFFERENT TIMES. PINTEREST: GOOGLE + : SNAPCHAT: PERISCOPE: 1- 4PM WThF WEEKDAYS MIDWEEK 5- 6PM M& Th 3- 4PM Th- Su 12- 3PM 12- 3PM DAILY 8- 11PM WEEKDAYS WEEKDAYS WEEKDAYS AFTER 10PM 9- 11AM 12- 3PM*
  10. 10. SCHEDULE YOUR POSTS09 SOME SOCIAL PLATFORMS ALLOW YOU TO SCHEDULE YOUR POSTS AHEAD OF TIME SO YOU DON' T HAVE TO CONSISTENTLY BE ON THE PLATFORM ( EX. FACEBOOK) . FOR MANY, YOU' LL NEED TO USE A DIFFERENT PLATFORM SPECIFICALLY FOR SCHEDULING. HOOTSUITE SPROUT SOCIAL TAILWIND ONLY PULT MACHINEGRAM COSCHEDULE BUFFER TWEETDECK MEETEDGAR
  11. 11. SOCIAL MEDIA CHECKLIST10 PLATFORMS? CONTENT? COPY? IMAGES? LINKS? HASHTAGS? TIME? SCHEDULED? PROMOTE/ BOOST? COMMENTS?
  12. 12. THE END

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