To be compliant with the new cookie law, introduced by the ICO in May 2011, businesses have to demonstrate that they are actively seeking website visitors’ permission to place cookies on their viewing device, therefore instigating an opt-in process for cookie placement. This presentation explains a little about why the law has come about and what website owners need to do to comply. If you have any questions about the new law on cookies, please email us at info@brandboost.co.uk or visit www.bbi.co.uk for more information.

1. Understanding the law on cookies

2. Understanding the law on cookies
In bitesize

3. Understanding the law on cookies
In bitesize
Easy to
understand

4. Understanding the law on cookies
In bitesize
Easy to
understand
Chunks

5. A little about the law…

6. A little about the law…
Born out of concerns over privacy on the internet

7. A little about the law…
Born out of concerns over privacy on the internet
It is a European law

8. A little about the law…
Born out of concerns over privacy on the internet
It is a European law
That member states must enforce in their own way

9. A little about the law…
Born out of concerns over privacy on the internet
It is a European law
That member states must enforce in their own way
In the UK, the law is being enforced by the
Information Commissioner’s Office (ICO)

10. A little about the law…
The law is designed to protect internet users…

11. A little about the law…
The law is designed to protect internet users…
It is a GOOD thing!

12. About cookies…

13. About cookies…
Cookies are small (often encrypted) text files
that usually include a unique identifier.

14. About cookies…
Cookies are small (often encrypted) text files
that usually include a unique identifier.
They are downloaded on to a computer or web
browsing device by the majority of websites
when visited.

15. About cookies…
Cookies are small (often encrypted) text files
that usually include a unique identifier.
They are downloaded on to a computer or web
browsing device by the majority of websites
when visited.
Cookies are not intrinsically dangerous.

16. About cookies…
Cookies are small (often encrypted) text files
that usually include a unique identifier.
They are downloaded on to a computer or web
browsing device by the majority of websites
when visited.
Cookies are not intrinsically dangerous.
But they can be used in dangerous ways.

17. Cookies used in positive ways…

18. Cookies used in positive ways…
Cookies help website visitors

19. Cookies used in positive ways…
Cookies help website visitors
Did you accidentally
close your browser half
way through the weekly
shop?

20. Cookies used in positive ways…
Cookies help website visitors
Did you accidentally
close your browser half
Don’t worry. A way through the weekly
cookie saved all shop?
your progress!

21. Cookies used in positive ways…
And cookies help website owners

22. Cookies used in positive ways…
And cookies help website owners
Everybody is
looking at
your page on
Brangelina

23. Cookies used in positive ways…
And cookies help website owners
Everybody is
looking at So I should put more
your page on effort into it and ditch
Brangelina the page on the Hoff,
because nobody is
visiting that!

24. Cookies used in negative ways…

25. Cookies used in negative ways…
Caution:

26. Cookies used in negative ways…
Caution: this is a little bit scary

27. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)

28. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“That’s a nice car”

29. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Now, let’s check
the football score”

30. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Ahh… Bliss”

31. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?”

32. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?”
“Huh?”

33. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?”
“Huh?”
“Get off!”

34. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Aaargh!!”

35. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen

36. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen

37. Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen

38. So, how did the EU deal with this?

39. So, how did the EU deal with this?
There are many different types of cookies used
in many different ways.

40. So, how did the EU deal with this?
There are many different types of cookies used
in many different ways.
It would be impossible to create a thousand
different laws to deal with each specific
combination of cookie type and usage.

41. So, how did the EU deal with this?
There are many different types of cookies used
in many different ways.
It would be impossible to create a thousand
different laws to deal with each specific
combination of cookie type and usage.
One law has been created…

42. So, how did the EU deal with this?
There are many different types of cookies used
in many different ways.
It would be impossible to create a thousand
different laws to deal with each specific
combination of cookie type and usage.
One law has been created…
It applies to EVERY website that uses cookies.

43. What the law says (UK)

44. What the law says (UK)
Cookies or similar devices must not be used unless the
subscriber or user of the relevant terminal equipment:

45. What the law says (UK)
Cookies or similar devices must not be used unless the
subscriber or user of the relevant terminal equipment:
(a) is provided with clear and comprehensive
information about the purposes of the storage of, or
access to, that information; and

46. What the law says (UK)
Cookies or similar devices must not be used unless the
subscriber or user of the relevant terminal equipment:
(a) is provided with clear and comprehensive
information about the purposes of the storage of, or
access to, that information; and
(b) has given his or her consent.

47. What it means

48. What it means
This means that as a website owner, you cannot use
cookies on your website without notifying visitors of the
fact and without asking for their permission.

49. What it means
This means that as a website owner, you cannot use
cookies on your website without notifying visitors of the
fact and without asking for their permission.
In order to give permission, visitors need to know what
they are giving permission for.

50. What it means
This means that as a website owner, you cannot use
cookies on your website without notifying visitors of the
fact and without asking for their permission.
In order to give permission, visitors need to know what
they are giving permission for.
There must be a way for visitors to give or refuse
permission.

51. Three steps to compliance

52. Three steps to compliance
Cookie Audit

53. Three steps to compliance
Cookie Audit
Privacy Statement

54. Three steps to compliance
Cookie Audit
Privacy Statement
Opt in tool

55. Some good examples

56. Some good examples

57. Some good examples

58. Some good examples

59. Some good examples

60. Some good examples

61. Some good examples

62. Some good examples

63. Some good examples

64. Understanding the law on cookies
Thank you for watching