Understanding the law on cookies

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To be compliant with the new cookie law, introduced by the ICO in May 2011, businesses have to demonstrate that they are actively seeking website visitors’ permission to place cookies on their viewing device, therefore instigating an opt-in process for cookie placement.

This presentation explains a little about why the law has come about and what website owners need to do to comply.

If you have any questions about the new law on cookies, please email us at info@brandboost.co.uk or visit www.bbi.co.uk for more information.

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  • @micahherstand You make a good point, thank you for your comment. You are right to say that cookies rarely contain passwords but nevertheless the fact that cookies can be stolen has always been a concern of the legislators. We designed this presentation to be easily understandable and therefore we never intended to get into detail about hashed passwords or any other particularly technical point. It was also our desire to make this presentation easy to access and easy to understand that led us to choose the snippet of screenshot we used to illustrate the point.
    The presentation went down very well when we gave our talk on the cookie law and we decided to share with a wider audience based on the feedback we received.
    Thank you again for your comment and for taking the time to watch our slideshow.
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  • 'Cookies containing passwords can be stolen'

    Cookies (almost) never contain passwords. Banks would especially never store a password in a cookie. If the user checks that box in your example it would store a session id, that would only be valid as long as the user was logged-in. If they were logged-out it would stop being a security risk.
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Understanding the law on cookies

  1. Understanding the law on cookies
  2. Understanding the law on cookies In bitesize
  3. Understanding the law on cookies In bitesize Easy to understand
  4. Understanding the law on cookies In bitesize Easy to understand Chunks
  5. A little about the law…
  6. A little about the law…Born out of concerns over privacy on the internet
  7. A little about the law…Born out of concerns over privacy on the internetIt is a European law
  8. A little about the law…Born out of concerns over privacy on the internetIt is a European lawThat member states must enforce in their own way
  9. A little about the law…Born out of concerns over privacy on the internetIt is a European lawThat member states must enforce in their own wayIn the UK, the law is being enforced by theInformation Commissioner’s Office (ICO)
  10. A little about the law…The law is designed to protect internet users…
  11. A little about the law…The law is designed to protect internet users…It is a GOOD thing!
  12. About cookies…
  13. About cookies…Cookies are small (often encrypted) text filesthat usually include a unique identifier.
  14. About cookies…Cookies are small (often encrypted) text filesthat usually include a unique identifier.They are downloaded on to a computer or webbrowsing device by the majority of websiteswhen visited.
  15. About cookies…Cookies are small (often encrypted) text filesthat usually include a unique identifier.They are downloaded on to a computer or webbrowsing device by the majority of websiteswhen visited.Cookies are not intrinsically dangerous.
  16. About cookies…Cookies are small (often encrypted) text filesthat usually include a unique identifier.They are downloaded on to a computer or webbrowsing device by the majority of websiteswhen visited.Cookies are not intrinsically dangerous.But they can be used in dangerous ways.
  17. Cookies used in positive ways…
  18. Cookies used in positive ways…Cookies help website visitors
  19. Cookies used in positive ways…Cookies help website visitors Did you accidentally close your browser half way through the weekly shop?
  20. Cookies used in positive ways… Cookies help website visitors Did you accidentally close your browser half Don’t worry. A way through the weeklycookie saved all shop? your progress!
  21. Cookies used in positive ways…And cookies help website owners
  22. Cookies used in positive ways… And cookies help website ownersEverybody is looking atyour page on Brangelina
  23. Cookies used in positive ways… And cookies help website ownersEverybody is looking at So I should put moreyour page on effort into it and ditch Brangelina the page on the Hoff, because nobody is visiting that!
  24. Cookies used in negative ways…
  25. Cookies used in negative ways…Caution:
  26. Cookies used in negative ways…Caution: this is a little bit scary
  27. Cookies used in negative ways…1. Targeted ads (behavioural advertising)
  28. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“That’s a nice car”
  29. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“Now, let’s checkthe football score”
  30. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“Ahh… Bliss”
  31. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“What?”
  32. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“What?”“Huh?”
  33. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“What?”“Huh?”“Get off!”
  34. Cookies used in negative ways… 1. Targeted ads (behavioural advertising)“Aaargh!!”
  35. Cookies used in negative ways…1. Targeted ads (behavioural advertising)2. Cookies containing passwords can be stolen
  36. Cookies used in negative ways…1. Targeted ads (behavioural advertising)2. Cookies containing passwords can be stolen
  37. Cookies used in negative ways…1. Targeted ads (behavioural advertising)2. Cookies containing passwords can be stolen
  38. So, how did the EU deal with this?
  39. So, how did the EU deal with this?There are many different types of cookies usedin many different ways.
  40. So, how did the EU deal with this?There are many different types of cookies usedin many different ways.It would be impossible to create a thousanddifferent laws to deal with each specificcombination of cookie type and usage.
  41. So, how did the EU deal with this?There are many different types of cookies usedin many different ways.It would be impossible to create a thousanddifferent laws to deal with each specificcombination of cookie type and usage.One law has been created…
  42. So, how did the EU deal with this?There are many different types of cookies usedin many different ways.It would be impossible to create a thousanddifferent laws to deal with each specificcombination of cookie type and usage.One law has been created…It applies to EVERY website that uses cookies.
  43. What the law says (UK)
  44. What the law says (UK)Cookies or similar devices must not be used unless thesubscriber or user of the relevant terminal equipment:
  45. What the law says (UK)Cookies or similar devices must not be used unless thesubscriber or user of the relevant terminal equipment:(a) is provided with clear and comprehensiveinformation about the purposes of the storage of, oraccess to, that information; and
  46. What the law says (UK)Cookies or similar devices must not be used unless thesubscriber or user of the relevant terminal equipment:(a) is provided with clear and comprehensiveinformation about the purposes of the storage of, oraccess to, that information; and(b) has given his or her consent.
  47. What it means
  48. What it meansThis means that as a website owner, you cannot usecookies on your website without notifying visitors of thefact and without asking for their permission.
  49. What it meansThis means that as a website owner, you cannot usecookies on your website without notifying visitors of thefact and without asking for their permission.In order to give permission, visitors need to know whatthey are giving permission for.
  50. What it meansThis means that as a website owner, you cannot usecookies on your website without notifying visitors of thefact and without asking for their permission.In order to give permission, visitors need to know whatthey are giving permission for.There must be a way for visitors to give or refusepermission.
  51. Three steps to compliance
  52. Three steps to complianceCookie Audit
  53. Three steps to complianceCookie AuditPrivacy Statement
  54. Three steps to complianceCookie AuditPrivacy StatementOpt in tool
  55. Some good examples
  56. Some good examples
  57. Some good examples
  58. Some good examples
  59. Some good examples
  60. Some good examples
  61. Some good examples
  62. Some good examples
  63. Some good examples
  64. Understanding the law on cookies Thank you for watching

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