How do you earn 1 bln $ for the city's economy? Please read the the presentation with case study. If you would like more information, please feel free to contact us.
5. 5.000.000 tourists provide
the city's economy with
a billion US dollars a year
(3 mld PLN)!
➔ more taxes paid
➔ more work places created
6. What does it mean? $$$ are being
earned by
➔ local restaurants,
➔ hotels,
➔ AirBnB hosts,
➔ UBER drivers,
➔ taxi corporations,
➔ tour operators,
➔ even food truck owners ...
10. All cities competed
in the European Best
Destinations
competition…
Milan
has been in the top
10 for the last 7 years - Never won
Athens
has been in the top
7 for the last 4 years - Never won
Paris
did not win either unfortunately
11. European Best Destinations is a
competition which has been running
for 9 years.
Travellers select the best
destinations in Europe through
internet voting.
12. Home for:
➔ 600k inhabitants +
➔ 100k students +
➔ 100k Ukrainian expats and…
➔ 400 dwarfs
➔ 5,000,000 tourists
Wrocław is fourth largest City in
Poland
➔ historic: architecture,
monuments
➔ multicultural open & vivid
➔ city of water: over 100 bridges,
12 islands, 44 public parks
Wrocław means:
➔ openness
➔ vibrancy
➔ possibilities
➔ balance
21 3
! Great entertainment and culture center !!! Famous hospitality
13. And what did Wrocław win?
In addition to the prestigious title EBD2018?
Wrocław won a billion $$$!
(3,5 mld PLN)!!!
14. …this year, the number of searches for accomodation in Wroclaw increased by 242%
compared to 2017. Tourists are looking for flights to Wroclaw 28% more often than last
year. Wroclaw appeared more often in searches from the United States (57%) and
from Switzerland (42%)”*
source * ** Biuro Promocji Miasta i Turystyki Urzędu Miejskiego we Wrocławiu
„
5.000.000 tourists generate PLN 3,500,000,000 (about 1 billion USD )
in revenue for the city of Wrocław
15. Accommodation searches
increase by 242%
flights searches increase
by 28%
new „thick wallet” countries
United States, Canada, Switzerland
5.000.000 tourists
→ 1 billion USD in revenue
20. Case Study
Supported us:
➔ cities: Gdańsk, Gdynia, Kraków,
Białystok, Poznań, Szczecin,
Warszawa, Leszno and more
➔ institutions: ZOO Wrocław,
Hydropolis, Port Lotniczy,
ARAW, MPK Wrocław,
Wrocławski Park Technologiczny,
Młodzieżowe Centrum Sportu,
Strefa Kultury Wrocław, Stadion
Wrocław, EIT+
➔ organisations: Polska
Organizacja Turystyczna,
Dolnośląska Organizacja
Turystyczna
21. We used Big Data marketing and
Artificial Intelligence for promoting
Wrocław
Case Study
22. We are part of the leading global
Big Data Platform...
27 B
Anonymous profiles
200+
Markets
Number
of profiles
23. ...and we used our own,
unique technology based on AI
Dodać AI
Big Data marketing
25. Behavioral analysis
of users’ profiles
➔ detailed analysis of users who visited wroclaw.pl or visitwroclaw.eu websites
➔ finding the best converting profiles
➔ creating behavioral profiles to precisely define target audience
26. ➔ Thanks to Big data analyzes and
Artificial Intelligence we created a
special look-alike segment
➔ The segment included profiles of users
with an attributes’ list closely similar to
the best converting audience
Look-alike modeling - BIG DATA
27. Precise audience targeting
Execution
➔ The banners were displayed to
users, who were visiting public
places in Wroclaw, such as the
town square, airport, railway station
or shopping malls...
➔ We have targeted ads at users who
visited wroclaw.pl or visitwroclaw.eu
and at Poles who live abroad!
28.
29. Wrocław gained votes
from over 140 countries
➔ Poland
➔ Ukraine
➔ Great Britain
➔ Germany
➔ Argentina
➔ USA
➔ Peru
➔ Mexico
➔ Italy
and many more..
The campaign went GLOBAL!!!
30. Victory
Wroclaw win the European
Best Destinations 2018
competition!
Campaign effects
27 547
votes for Wroclaw
thanks to our campaign
(67% of all votes)
41 148
total amount of votes
for Wroclaw
67%
31. Heads of the successful TEAM
Grzegorz Kosiński
CEO of Audience Network
Jakub Dymitrowicz
CEO of BrandBridge
Wioletta Samborska
Director of the City Promotion and Tourism
Office w Municipality of Wroclaw
33. ● 1154 mentions about Wroclaw
generated 2 112 830 reach
● 99% mentions were positive or
neutral
● shared over 30,000 times on social
networks
➔ 1154 mentions about
Wroclaw generated 2 112 830
reach
➔ 99% mentions were positive
or neutral
➔ shared over 30,000 times on
social networks