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How to get your first 5,000 users

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Slides from the 'How to get your first 5,000 users' presentation I gave at General Assembly London this month

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How to get your first 5,000 users

  1. 1. 1 TODAY’S CLASS How to get your first 5,000 users @howardvk
  2. 2. AGENDA 3 Agenda & Objectives Intros Basic principles Tactics
  3. 3. First 5,000 4 Easy Formula?
  4. 4. Foundations
  5. 5. Find product market fit 8 CRPOCI, LTV, CTR,
  6. 6. 9
  7. 7. 10
  8. 8. 11
  9. 9. First 5,000 12 Social Media ‣ Quickly engage with users ‣ Super simple ‣ Great way to respond to queries ‣ How are you measuring? ‣ Example: PhotoVino
  10. 10. First 5,000 13 Blogging ‣ Users love content ‣ Great channel for your startup voice ‣ Build following ‣ Use core keywords ‣ Share through Social media ‣ SEOMoz, Buffer, Unbounce, Kissmetrics, GoSquared
  11. 11. First 5,000 14 Google ‣ Your friend ‣ Analytics ‣ Keyword tool
  12. 12. First 5,000 15 Find a budget ‣ Free Stuff ‣ Facebook ‣ Google PPC ‣ Linkedin ‣ Over £150 = free users
  13. 13. First 5,000 16 High converting website ‣ Unbounce rocks ‣ Get it up now ‣ User sign up pre product ‣ 10 = 30 % may sign up ‣ Look at successful homepage: Spotify
  14. 14. First 5,000 17 Email Marketing ‣ List is your asset ‣ Pull marketing ‣ What will interest audience ‣ Mailchimp great ‣ 4,300% ROI
  15. 15. First 5,000 18 Old Skool ‣ Isn’t dead ‣ Events = community ‣ Run an event! ‣ Guerilla marketing ‣ Transferwise ‣ Viral: Friend get friend ‣ I Am Playr, Graze
  16. 16. First 5,000 19 Stop Press ‣ Spikes but Unsustainable ‣ Establish relationship ‣ Make list of key people ‣ Write story for them ‣ Be agressive ‣ Use good angles – keep them in the loop ‣ Example: Broapp (385k views)
  17. 17. SOCIAL MEDIA CONTESTS SEAMLESS.COM DAILY FORTUNE CONTEST
  18. 18. UNPAID USER ACQUISITION 13 OPN’s / EP.agr. tAnierrbsnhbip /s craiglist
  19. 19. First 5,000 Measure everything!
  20. 20. Find product market fit 23 Instagram ‣Burbn ‣Optional photo sharing ‣Watch user behaviour
  21. 21. First 5,000 fWore ekly Schedule Launch campaign
  22. 22. First 5,000 25 Your Turn ‣ 20 mins ‣ Create campaign ‣ Target ‣ Target audience ‣ Channels ‣ Weekly Schedule
  23. 23. 26 GROWTH HACKING - Andrewchen.co -Startup-marketing.com -Quora.com/growth-hacking
  24. 24. 27 GROWTH HACKING Q&A @howardvk

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