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1. STYLE GUIDE 2018

2. 01
02
03
04
At MyDailyChoice, our mission is to empow-
er families around the world through good
health, financial opportunities and the smart
daily choices that can deliver both. That is
why we provide an unprecedented compensa-
tion plan and a unique and innovative line of
products made with the highest quality CBD
oil, grown and manufactured right here in the
United States.
Founded in 2017, HempWorx is currently the
most popular product line of MyDailyChoice.
Our life-changing products are simply formu-
lated using pure, potent CBD oil to promote
overall wellness. The HempWorx brand is
visually light and clean, with an emphasis on
our global presence and a natural, healthly
lifestyle.
WHAT IS
HEMPWORX?
INDEX
BRANDING OVERVIEW
Logo, Fonts, Colors
ASSETS
Graphics and Advertising Examples
USAGE
Logo and Graphics Placement, Do’s and Dont’s
LEGAL GUIDELINE
Product Description, Verbal Usage

3. BRANDING OVERVIEW
PRIMARY LOGO:
VARIATIONS:
GOTHAM Gotham Bold and Ultra are used for page
titles and main title headers only.
Gotham Book is used for all subtitles, lists,
and body text in print materials.
Gotham Light is used for all subtitles, lists,
and body text in digital materials.
The HempWorx logo is bold and clean. All 3 logo variations are shown here.
The shape, proportions, and colors of the logo should never be altered from
what is shown here.
The logo should always be visible in any ad or product packaging. The logo
should be on the front page of any multi-page print material.
Gradient colors are used only as accents on title
headings or in background color.
Gradient is only applied to HempWorx Green
#089E49.
When applied to title headings gradient should only
be applied as part of the same simple color palette
as used for the HempWorx logo: black, white, and
HempWorx Green #089E49.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco
SUBTITLE TEXT GOES HERE
#089E49
BLACK
WHITE

4. ASSETS ADVERTISING:
When crafting product advertisements for both print and
digital, product images are the focal point of the ad.
Photography complements the product being advertised:
• Pet products are accompanied by images of pets.
• Oils are accompanied by lifestyle images.
• Topical products are accompanied by lifestyle and
beauty images.
These pre-made graphics should be used in all marketing materials as an
accent or background texture. They can be either green or white, depending
on project. Opacity must be dropped down so text is still visible and the
reader’s main focus is on the page rather than the illustration.

5. ADVERTISING CONTINUED...

6. The logo is never angled in any way, and
never touches the edges of the page.
Only the “Hemp” in HempWorx is ever shown in
color. The color must be Natural #089E49 unless
it is on a product label or package, in which case
it must coordinate with the product color.
The logo is never shown in any color other
than all black, all white, or the approved color
combination described on this page.
Logo cannot be altered or stretched. It must
maintain its shape at all times.
Photography focuses on lifestyle, with an emphasis on diversity. HempWorx
is part of an aspirational lifestyle that is accessible to everyone. Images are
paired with products to complement product use.
USAGE PHOTOGRAPHY

7. The success of HempWorx, MyDailyChoice, and
all Paid Affiliates depends upon protecting the
integrity of the products, brand, and trademarks.
All product packaging must adhere to compliance
guidelines. Examples of authorized language are
provided here. For further direction refer to the
compliance department.
250mg of active CBD
Full-Spectrum CBD
Calms your dog
Relieves anxiety/ nervous behavior
Veterinarian formulated
Made in USA
Reduces the appearance of fine lines
Helps moisturize the skin
Helps reverse the visible signs of aging
Improves overall texture & complexion
Anti-aging cream with apple stem cells
Supports healthy skin
Helps your skin look tighter, younger, brighter
Help reduce wrinkles and fine lines
Provides therapeutic benefits
100% Natural or Organic
Topical pain rub with Emu Oil
Quickly absorbed through skin
Helps to soothe and relax muscles
LEGAL
Grown in the USA
Non-GMO
Full-Spectrum CBD
Organic
Benefits your overall health