5. Thermolab Nutraceuticals is part
of the Thermolab Group of
companies. It’s a company which
is passionate about meeting the
challenging requirement of their
customers consistently to improve
the quality of life, by offering
safe and authentic nutrition and
great taste.
Thermolab Nutraceuticals
6. The client wanted to create a brand
which was generic in nature, indicated
the core benefit of the brand and it
could be easily trademarked. That’s
where the name Seph Nutra
(phonetically sounds as Safe Nutra) was
given.
The brand would have three core
products - oil, sugar and salt. We had to
create scientific looking marketing print
collaterals and a website for the
company.
Brief
7. We created a logo which was simple and
signified that all products of this brand
kept the consumers healthy - with a
healthy heart as the mnemonic.
A common visual language was created
for the three brochures and a unique
color scheme was assigned to each
product brochure - making them look
similar yet unique.
The website followed the overall
guideline of the Thermolab Group
companies framework.
Results
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