1. Starting a web-platform
or a market place?
Key Questions When Scaling
An O2O Business Platform
Across Asia

2. What You Will
Learn
1. Who’s lalamove?
2. Starting your market place
3. Growing your market place
4. Takeaways

3. Who’s lalamove?
1

4. Blake Larson
Head Of International
Boris Stoyanov-Brignoli
Creative Lead | Marketing
About
Us
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6. Who Is
lalamove?
Van, motorcycle,
lorry, & truck
Instant matching
Tracking
24/7
2014
5 cities
2015
20 cities
DEC.2013
Launch
250k
users
+USD
10M
450k
users
+USD
10M
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7. Our
Positioning
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*(cash / livestock / frozen meat)
What type of goods?
Regular Special*
What distances?
Intra-city Intercity Inter-province International

8. O2O, Why Is It
Unique?
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9. Starting your market place
2

10. Platform vs.
Marketplace
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A matter of price
& quality control

11. Platform vs.
Marketplace
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What’s your level
of implication?

12. Product
Evolution
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13. Key
Challenges
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Who am I talking
to?

14. Key
Challenges
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Chicken & eggs

15. Key
Challenges
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Tactics
Demand Supply

16. Key
Challenges
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KPI
Retention
Fulfillment

17. Key
Challenges
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Facing
competition

18. Key
Challenges
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Finding
Partners

19. Key
Opportunities
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Traditional vs. Tech
API
Real time
pooling
Network
effect
Not
assets

20. Key
Opportunities
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Under utilized
capacity &
fragmentation

21. How To Make
Money
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Demand Supply

22. Growing your market place
3

23. B R E A D T H
DEPTH
Tactics
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Breadth vs. Depth

24. Core Values &
Assets
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Speed
Execution
Replication
Localization

25. Objectives &
Stages
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CAC
Cash flow
Network effect
Critical mass

26. Objectives &
Stages
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Cohort
Lifetime Value

27. Do You Know
Who You Are?
Before you scale,
know who you serve
and who you are
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28. Scale
Requires
Process
How Do I Prepare
To Scale
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29. What Are They
Key Decisions
I Need To
Evaluate?
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30. So Should
I Expand To
China?
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31. Where To
Invest Next?
No right answer
Individual and
personal opinions on
investors
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32. Takeaways
4

33. Your start
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What is particularly transformative about the
service?
Why now?
Why hasn’t this been done already?
What could the service ultimately become and how
does that change the market opportunity?

34. Your market
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By tackling a particular problem in a more narrowly
defined market, a start-up can become the new
standard in that market.

35. Acquisition
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Vs. CreativePAID

36. Supply side
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Cost per lead
Training
Background
check
On-
boarding

37. INTRO STARTING GROWING TAKEAWAY
Demonstrate
Efficiency
From
Technology

38. "10 things I wish I had known
before I started Easyvan”
Shing Chow,Founder& CEO

39. You need a great
body to build a
great company
1

40. You need to
surround yourself
with talents
2

41. You need to think
bigger
3

42. You need to do a lot
of sales
4

43. You will almost go to the
brink of depression
sometimes
5

44. You will be on cloud
nine on some days
6

45. 5 and 6 will happen
on the same day
7

46. Ideas matter, but
matter only 1%
8

47. You need to be tough on
yourself, but also tough
on others
9

48. It is very very very
tough and it is not
for most people
10

49. 49
Thank You

50. 50
jobs.hk@lalamove.com