Employee Value Propositions are the benefits and perks that employees can enjoy when working under an organisation. We look at how two brands leveraged upon their company missions and values to uplift their employees during the pandemic. #EmployerBranding #EmployeeValuePropositions #EmployeesMatter

1. How did companies
like AIA and Sheng Siong
get their branding right
during the pandemic?
QUESTION:

2. They didn’t just support and uplift
their employees. They did it in a
way that was consistent with their
brand’s Employee Value
Proposition (EVP).
ANSWER:

3. A brand’s EVP refers to the
rewards and benefits granted to its
employees. A strong EVP is often
closely aligned with the brand’s
overall tagline and purpose.

4. After all, a good brand treats
its employees as consumers
and its most important
brand advocates.

5. AIA's Consumer Tagline:

6. But you probably wouldn’t
be as familiar with their
internal tagline:

7. With remote work becoming the
new normal during Singapore’s
circuit breaker, all employees
received $1,000 to enhance their
work-from-home setup.

8. Over 350 managers
underwent stress and wellness
management training to better
support their teams.

9. And all staff received an
additional day off in 2020,
along with free COVID-19
special coverage for their
medical bills.

10. With these generous
gestures in a period
of uncertainty, it
certainly would feel
good to be AIA.

11. Sheng Siong’s Mission:
To be a great place to work,
where employees’ needs are
taken care of, and where they
can reach their full potential.

12. Sheng Siong made headlines and
lived up to its brand’s EVP when it
awarded employees with a bonus of
up to 16 months to recognise their
efforts during the pandemic.

13. The move garnered loads of
positive publicity, building up
Sheng Siong’s perception as
a caring brand that is focused
on people, not profits.
All for you

14. All in all, uplifting your
employees isn’t rocket
science.
But as for building upon
your brand’s EVPs in the
process? That’s a bit
more tricky, but your
efforts will pay off.

15. Organisations that effectively
deliver on their EVPs can decrease
their annual employee turnover by
Happier, more engaged employees
become proud brand advocates.
up to 69%.

16. If you’re working on establishing
your brand’s EVPs while giving your
staff a morale boost in the process,
we can help with that.
Just contact us at
seek@theuniversefantastic.co