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Philadelphia HUG - April 2016
- 1. Welcome to the Co-Hosted HUG!
- 2. annarbor.hubspotusergroup.com | Ann Arbor HubSpot User Group Keep in touch
- 3. Philly HubSpot User Group philadelphia.hubspotusergroup.com | Follow us
- 4. 1 HUG Topic “Contagious Culture of Inbound Smarketing” 2 HubSpot Integrations 3 INBOUND 2016 Conference & Events 4 Q&A [Prizes!] and Announcements Tonight’s AGENDA
- 5. Contagious Culture of Inbound Smarketing1
- 6. Anese Cavanaugh: Author & Leadership Speaker
- 8. HubSpot SMART Integration! Mike Donnelly Founder & CEO theseventhsense.com
- 9. Seventh Sense Process Interactions with Customer are automatically collected. A communication profile is created by Seventh Sense’s Patent-Pending IP. Customer is Contacted Viewed Seventh Sense’s Application or CRM. Existing tools leverage Seventh Sense knowledge & components for future outreach. Marketing outreach (open. click) and email data are analyzed. The Seventh Sense Process A better relationship is built with the customer. Interactions with Customer are automatically collected. Profiles are shared throughout the enterprise. A communication profile is created by Seventh Sense’s Patent-Pending IP.
- 10. With automated collection and analysis, data and communication patterns are shared throughout an enterprise. Personalize delivery times Tailor call and email activity Know prospect’s communication patterns Retain data More Visible Emails Lower Ramp Time Greater Insight Shared Learning Throughout the Enterprise More Productive Call Activity Win or Lose data is collected and added back into the funnel. Benefits The Seventh Solution
- 13. INBOUND 20163
- 14. HUG Events at INBOUND (all TBD) HUG Away From Home event (TBD open to HUG members!) HUG Destination Unknown (open to Philly & A2 HUG members)
- 17. Anese Cavanaugh – LIVE! May 5 & 6 Zingerman’s Ann Arbor, MI Claim Your SPOT & share with a friend: http://www.anesecavanaugh.com/product/iep-live-leadership-summit-2-day- experience/
- 18. August 10th PHLHUG Mike presents on email campaigns Mike Donnelly Founder & CEO theseventhsense.com
- 19. Join Us | Smarketing 101 Session Marisa Smith The Whole Brain Group Head Brainiac Erik Meier EAM Consulting Group CEO Claim your spot! inbound.thewholebraingroup.com/sales-marketing-smarketing-101
- 20. A2HUG Weds, June 8 5:30pm – 7:30pm The Pretzel Bell Sprockets: Ringing Our Bell
- 21. Philly HUG Pedal Tour Tuesday, May 24 6 – 8pm Sprockets Taking it to the Street Claim your seat by April 22nd – gain a FREE Philly HUG t-shirt & drink.
Editor's Notes
- Welcome to The Whole Brain Group office. We are an Inbound Marketing Platinum HubSpot Agency and host of the quarterly the Ann Arbor HubSpot User Group! What is a HUG? New and regular participants tend to be looking to connect with others utilizing or looking for information on HubSpot and Smarketing best practices. We share, collaborate, and have FUN networking! Housekeeping: Help yourself to complimentary snacks and drinks. Location of restrooms. We promote a healthy networking atmosphere, but please no hard selling to attendees tonight.
- Introductions: My name is Marisa Smith the Founder and President of WBG and A2HUG Leader. In a moment we’ll be joining up with Bonnie Valentine, Director of Smarketing with WBG, from the remote location of Philadelphia. Before we do just that… First, lets here who you are. Please take 1-minutes or less to introduce yourself. State your name, role, company, and what brought you here. Who is a first timer, raise your hand. Win a prize! Raise your hand if you brought a guest. Win a prize! Don’t worry, more prizes will be coming. Tweet during the event, win a prize!
- Now that we’ve each gotten an introduction to each other and hopefully you’ve had a chance to network with the other attendees..we promised to have a lively meet up. Tonight’s agenda is unique! For the first time we’ll have a moderated discussions between two HUGs- Ann Arbor and Philadelphia. Let’s say hello to our friends across the country!
- As moderators, the discussion this evening will be questions from both audiences. Please feel free to raise your hand and ask a question. We’ll do our best to take turns from both audiences.
- Next, we’d like to welcome our guest speaker, attending live via video conference from California, nationally recognized author and leadership advisor Anese Cavanaugh, author of Contagious Culture and Inc.com's "Showing Up" column. Follow list of questions. Upon Anese leaving thank her for joining, ask here where she’ll be at or how people can find her.
- Last HUG meet up we shared some of HubSpot’s newest integrations with their software. We always encourage you to find out more on HubSpot’s website: http://www.hubspot.com/products/integrations Seventh Sense was one of the integrations spot lighted. To quote them: Seventh Sense is SEND TIME OPTIMIZATION FOR HUBSPOT. Allowing you to reach your audience when they're in their inbox.
- We are fortunate tonight have the CEO & Founder of Seventh Sense, Mike Donnelly. Mike is the CEO and Founder of Seventh Sense where he leads the vision of the platform as well as growing the business. As a recognized sales leader in the technology industry, Mike has used the culmination of more than 13 years of experience building and managing territories to bring to market a revolutionary way of analyzing, visualizing and making data actionable for sales and marketing professionals. Bonnie to provide 3rd Party Endorsement: WBG utilizes Seventh Sense. It’s great for sales and marketing teams. You want your Sales person to know when their prospect are engaging and the best time. With Seventh Sense, you will never again ask the age-old question, “When should we send this?”.
- MIKE: Overview 5-10 minutes with Q&A We are happy to announce a special HUG discount code called, phillyhug. Ann Arbor and Philly Sprockets may schedule a demo to receive a 10% discount on their first 3 months of a subscription.
- INBOUND is 6 months away and I wanted to make sure you were all up to speed on what is happening for HUG members.
- A new addition to the HUG schedule is the “HUG Away from Home event” which will be for HUG members as well. It will be a great event for you to encourage our group members to attend. More details to come on all of these events! To gain access to the Destination Unknown event, make sure you sign-up with our Philly or A2 group code and email Bonnie to be added to our list of electronic invitations.
- HUG code coming, but I can add your code later too. Please email bvalentine@thewholebraingroup.com upon registering. If you have already registered and would like to get in on the HUG code, email your registration confirmation number to Bonnie. Hotels are booking really fast, the longer you wait the further away from the conference center you’ll be. Also, they’ve made some changes this year for better overflow sessions utilizing the hotel directly next to the conference center. Plus, they are capping registration this year along with having you register for break-out sessions to plan for appropriate sized rooms. Don’t delay on your registration.
- Yay Prizes! Next slide for announcements & prizes.
- Anese will be LIVE at Zingerman’s in Ann Arbor on May 5 & 6. HUG Sprockets get 20% off the intensive, 2-day experience by using the following special promo offer: IEPNOW. Register to improve your Leadership & Influence.
- Thank you Mike for coming tonight. What does everyone think about having Mike return for a deeper dive into email marketing? Perhaps share a case study? We are looking at the Fall HUG. We are happy to announce a special HUG discount code called, phillyhug. Ann Arbor and Philly Sprockets may schedule a demo to receive a 10% discount on their first 3 months of a subscription.
- Want to learn more about the alignment of Sales and Marketing? Attend the 1-day Smarketing 101 session. Sales enablement increases productivity = company profitability. Guest speakers are great! Marisa Smith, Founder and President of The Whole Brain Group. Erik Meier President of Meier Sandler Sales of Troy, MI
- Join us sprockets as we take our meet up on the road to under the bell @ the Pretzel Bell on Main Street in downtown A2. Weds. June 8 from 5:30-7:30pm. Join us, for a casual networking, drinks not included, but we’ll be celebrating the summer sun.
- Join us sprockets as we take it to the streets of Philly on May 24th. Tuesday evening, weather permitted and rain date TBD, from 6-8pm. Riding Big Red Pedal Tours Philadelphia. Beer makes history better! Explore some of Philly’s most important historic sites and make stops at two historically themed pubs - McGillin’s Olde Ale House (the oldest pub in town) and Silence Dogood's Tavern (named after Benjamin Franklin) - during this unique hybrid tour. As a group we’ll receive discounts on drinks at each stop and after the event too. Claim your spot early bird reward - $30 each person, by April 22nd gain a FREE HUG t-shirt and one free drink. Snacks complimentary by Philly HUG. Hurry only 15 seats on the bike. https://www.eventbrite.com/e/philly-hug-pedal-tours-tickets-24599919020
- Prizes: Ask a few questions from the presentation – give away three major prizes along with smaller ones for the following: What are the 3 key next steps from today’s meeting? Sign up for the next HUG by visiting the website (and bring a friend to win a prize) Sign up for Inbound2016 (and email Bonnie) Sign up for Smarketing 101 on June 22nd or Anese Cavanaugh event on May 4&5 -- tell someone you know that should attend Ask a few questions from the meeting for prizes: What is IEP? What does the SeventhSense tool do?