1. Wifi & The Smart City
Steve Johnson, Regional Director
Ruckus

2. Smart City Leadership
2
‒ Smart City deployments around the world
‒ Market leader: outdoor and service provider Wi-Fi
• Ideal portfolio for large scale urban deployments
‒ Proven, scalable location and analytics solutions
‒ Leader in Hotspot 2.0 development and deployments
‒ Deep integration in LED streetlights and street furniture
‒ Expanding ecosystem of solutions
Smart City deployments around the world

3. Urbanization…
By Taylorluker - Own work, based on http://esa.un.org/unup/p2k0data.asp, Attribution,
https://commons.wikimedia.org/w/index.php?curid=11216357
Percentage of World Population Urban Rural

4. 4
The Challenges of a City
© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION
Increased
Urbanization
Public Safety
Ageing
Infrastructure
Citizen / Visitor
Expectations
New Applications /
Technologies
Digital Divide

5. What Do Cities Want?
5© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION
Revenue Generation
Advertising Fee-based Services Wholesale access
City Operational Improvement
Video backhaul IoT connectivity
Private City Network Private public safety network
Low-Income Services
Low income access Student access
Economic Development
Retain/attract business Attract visitors / tourists
Enhance key parts of town
White House Smart City Challenge/Global City Team Challenge/ Public Wi-Fi Supercluster, May 2017

6. What is a ‘Smart City’?
In general…smart cities leverage technology to:
‒ Evolve existing public services
‒ Enhance quality of life
‒ Improve city operations
‒ Solve city challenges
Wikipedia: A smart city is an urban development vision to integrate information and
communication technology (ICT) and Internet of things (IoT) technology in a secure fashion to
manage a city's assets.
The Connected City is the foundation of a Smart City…its difficult to be ‘smart’ if your not connected

7. Smart City Infrastructure
Transportation
• Public
Transportation
• Traffic
Management
• Parking
Safety
• Street Lighting
• People
Counting &
Control
• CCTV
Environment
• Air Quality
• Weather
sensoring
• Flood Control
Healthcare
• Disease
Control
• Emergency
response
• Patient
Identification
Utilities
• Smart
Metering
• Waste
Management
• Sewerage
Government
• Citizen
engagement
• Public Wi-Fi
• Civil work
monitoring
• Infrastructure
monitoring
Commerce
• Delivery
Logistics
• Advertising
Entertainment
& Tourism
• Events
Management
• Recreation
Facilities

8. Solutions

9. Solution: Digital Internet Kiosks / Advertising
Solution Focus: communication
platform for high traffic areas, help
fund Wi-Fi deployments
Problems it solves:
– We want a similar solution to
LinkNYC
– How will we pay for Public Wi-Fi
and other new services?
– How can we get fiber extended
to the streets so that we can
use if for Public Wi-Fi?

10. Solution: Streetlights
Solution Focus: smart streetlights
for energy conservation and
deploying Wi-Fi
Problems it solves:
– Where can we mount the APs?
– Can we leverage savings from
our new LEDs?
– Is it more efficient to deploy Wi-
Fi when we install new LED
lights?

11. Solution: IP Video and Video Analytics
Solution Focus: easily deploy video
cameras for security, traffic,
parking, etc.
Problems it solves:
– Its too expensive and
complicated to run fiber/coax to
each camera
– We have a severe traffic
problem, how can we better
manage traffic and parking?
– How can we improve our
parking management to make it
easier for shoppers to park?
I P V i d e o :
Hitachi™
Create Safer Environments with Hitachi Solutions.
THE BENEFITS:
• Hitachi public safety and smart cities solutions provide real-time information on a single pane of glass.
• Integrates mobile phone-based panic alarm and location identification.
• Includes video and building integration -cameras, access control, fire alarm, AC, HVAC system, lighting
control, smoke detection and more - for improved situational awareness
• Helps prevent crime and deter criminal behavior.
• Allows remote access to off-site live video from police vehicles and body-worn cameras.
• Integrates with third-party systems.
T H E C O N N E C T I O N T H E I M P L I C AT I O N
• IP Video requires broadband backhaul, increasing
the value of Public Wi-Fi infrastructure
• Ruckus Wi-Fi is an ideal backhaul solution for
Hitachi Visualization
• Ruckus makes it faster,
easier and less expensive
to deploy IP Video
cameras
• Ruckus mesh further
extends the reach of IP
Video-based solutions
• More cameras can be
deployed in more places
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12. Solution: IoT-managed Dustbins
Solution Focus: cloud-based, smart
waste and recycling solution
Problems it solves:
– How can we keep the city
cleaner?
– What are some opportunities to
reduce waste mgmt. costs?
– How can I place an AP where
people congregate if there is no
power there?
W a s t e M a n a g e m e n t :
Big Belly™
A Cloud-Based Smart Waste and Recycling System Designed
for Public Space
THE BENEFITS:
• Total containment – no mess
• Increased capacity
• Cleaner, safer public spaces
• Reduced collection costs – 80% reduction
• No pests
• Self-powered, can be placed anywhere
• Siting platform for Wi-Fi and IoT
T H E C O N N E C T I O N T H E P R O O F T H E I M P L I C AT I O N
Deployed in
2,500 cities
across 50
countries, Big
Belly is a
proven city IoT
use case that
enables
enhanced Wi-fi
coverage
• ggg
Deployed in Martha’s Vineyard
Tested in Ruckus Labs 21
Big Belly provides siting and
power for Ruckus Wi-Fi
Enables placement close to
where people congregate
Secure, convenient locations,
ideal for extending Wi-Fi via
mesh
Cost savings from reduced
collections can be applied to
fund Public Wi-Fi

13. Solution: Monetization / Access Management
Solution Focus: getting users online
easily and generate ROI for guest
Wi-Fi
Problems it solves:
– How do we get people on
the network?
– Can we collect user and
footfall analytics?
– Is there a way businesses can
do targeted advertising?
M o n e t i z a t i o n :
Purple
Access, Analytics, Action
THE BENEFITS:
• Simple, intuitive end-user experience
• Capture rich user analytics – location and demographics
• Legal compliance – where needed
• Integrated tools to engage customers – SMS, email, social
• Multi-lingual
T H E C O N N E C T I O N T H E I M P L I C AT I O N
• Ruckus and Purple
are a proven
combination for public
access solutions
• They deliver a great
end user experience
• They provide a strong
ROI by enabling new
customer insight and
engagement
• Ruckus is a leader in public access
networks such as stadiums, malls,
cities, retailers and parks, all of which
need an easy way for end-users to get
connected.
• Purple collects valuable end-user
information and provides
comprehensive analytics
• Venues gain new insight and can use
Purple’s campaign management
solution to engage customers and
visitors
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T H E P R O O F
Purple has
over 200
joint
deployments
with Ruckus,
including
cities,
stadiums,
malls, coffee
shops and
more

14. Thank You
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