1. Kintera’s Alumni Engagement
Solutions for Education
Kintera partners with universities and colleges, as
well as independent and public schools, to provide
effective online Alumni Engagement Center solutions.
By creating vibrant communities of alumni,students,
parents,faculty and staff,an organization encourages
supporters to advance its mission.
Integrated communication tools and strategies
deliver relevant, timely and personalized content.
Strategically delivered programs and services
ensure the institution continues to be an abiding
presence in the lives of its former students and
other supporters.
Kintera Alumni Engagement Center Services for
Education provide easy-to-use and cost effective
content management, communications and online
directory tools that:
• Drive lifetime alumni engagement
• Foster online social networking and relationship
development
• Create compelling and convenient opportunities
for“conversations”with and among alumni
Technology can be deployed to customize marketing,
development and stewardship efforts, encouraging
alumni relations, development, and marketing
and communications professionals to take these
relationships to the next level, and the next.
HIGHER EDUCATION Alumni Engagement Center
© 2006 Kintera, Inc. All rights reserved. Kintera® and Kintera Sphere™ are registered trademarks of Kintera, Inc 9605 Scranton Rd, Suite 200, San Diego, CA 92121 Toll-free 866. KINTERA
www.kintera.com
SOLUTIONS:
Two Options to Meet Your Needs
Different institutions face different challenges when it comes to building an
alumni engagement strategy.That’s why Kintera offers both a Custom and
QuickLaunch version of Alumni Engagement Center.With the Custom
version, our staff works with you every step of the way to develop a tailored
Internet solution to meet the unique requirements you may have.
With Alumni Engagement Center QuickLaunch, you can launch a complete
alumni web site and e-mail program in just a few days. QuickLaunch offers
the most robust set of features and services at extremely competitive price
points. Speak to your Kintera sales representative to discuss which version
of Alumni Engagement Center is right for you.
FEATURES:
Alumni Directory and Search Tools
Robust query tools help members find other alumni, based on specific criteria
such as first name, last name or maiden name as well as city or state, and
year graduated. Simple Searches allow members to query against multiple
data fields while an Advanced Search tool queries even more fields, including
dormitory, student activity or school or college. Members of the community
can search for each other and view information in their public profile.
Personalization and Profile Management
Create password-protect areas where registered or validated alumni,members,
or donors can manage e-newsletter subscriptions, renew their membership,
or choose what type of news and information they would like delivered to
their alumni site welcome page.
Members can also add personal and professional information to their profile
and determine which information will be publicly available through the
directory.They can even create personal Web pages, complete with photos,
and narrative information about themselves.
Kintera’s sophisticated rights and privileges features enable you to manage
administrative privileges for your communication staff and other individuals,such
as club leaders.Access definitions can be customized to meet your specific needs.
Online Tactics to Move Alumni Up the Engagement Pyramid

2. © 2006, Kintera, Inc. All rights reserved. Kintera® and Kintera Sphere™ are registered trademarks of Kintera, Inc HEEAC_100306
HIGHER EDUCATION Alumni Engagement Center
Call toll-free 866.KINTERA (546.8372) or info@kintera.com
9605 Scranton Road, Suite 200 San Diego, CA 92121 www.kintera.com
Communication
• E-mail Campaigns
• eNewsletters
• Lifelong E-mail Forwarding*
• Web Publishing
• RSS Feeds
• Multi-campus Capabilities*
Community-Building
• Online Directory
• Relationship Mapping*
• Networking
• Mentoring Programs
• Message Boards
Personalization
• Personal/Professional Profiles
• Personal Webpages
• Subscription Management
• Segmentation and Targeting
• Customizable Welcome Page*
Data
• Import/Export Tools
• Commercial System Integration*
• In-house System Integration*
• Custom Solutions*
• Web Reports
• E-mail Reports
Feature Highlights
Relationship Maps
Relationship maps allow alumni to view relationships in their network
with a graphical display,and to drill down on general information about
members of their network and friends of those members.They can
easily locate people with similar interests, people with similar careers,
even people who live near one another.
Networking Tools
Kintera makes it easy for alumni to establish networks and invite fellow
alumni to connect online. Alumni can also volunteer as mentors to
others seeking career advice.You can set up a resource area for career
development with a database of alumni who have offered to give
career advice to students and fellow alumni and to serve as career
mentors.You can also easily create mentor registration forms to enable
members to sign up to be mentors.An online“Mentor Directory”with
fullsearch capability can be made available for others to access.
Broadcast E-mail
Our E-mail product allows you
to reach alumni and other
constituents to develop stronger
relationships within and between
these individuals,their social net-
works,alumni chapters and clubs,
and the institution.This module
features an easy-to-use editor for quickly creating HTML, built-in
templates, dynamic content capabilities, anti-spam tools, robust
tracking tools, multiple list management,and flexible delivery options.
Lifelong E-mail Forwarding
Members can establish a permanent
“@alumni.university.edu” e-mail
address that forwards messages
to their personal or business e-mail
accounts.This offers members the
opportunity to maintain a consistent
e-mail address regardless of how
many times they may change the
accounts where they receive, read, and respond to e-mail.
It also keeps them permanently connected to their schools.
Branded Online Presence
Kintera’s full-featured content
management system (CMS)
allows you to easily publish
full-featured Websites that
adhere to your school’s look
and feel so your brand identity
remains effective and consistent,
both in print and electronically.
An intuitive editing feature delivers database-driven, personalized
content through hundreds of easy-to-use tools, forms and templates.
CMS was designed to manage branded content for single as well as
multi-tiered Websites for departments, schools, clubs and
multi-campus institutions. Each campus or school can maintain
their own sub-site and data, while retaining access to syndicated
campaigns, shared content and centralized data management.
Data Synchronization and Online Reporting
Kintera has extensive import and export capabilities that allow the
exchange of data between the Kintera database and most commercial
systems, including BSR Advance and Blackbaud’s The Raiser’s Edge®.
This data synchronization service enables institutions to utilize Kintera’s
Alumni Engagement Center tools with their legacy databases.
Comprehensive reports and metrics help you measure success and
make more strategic decisions. Analyze real-time Website traffic
patterns and activity to better understand your visitors and
constituents. E-mail reports include open rates, click throughs,
bounces, form completions, donations, transactions, un-subscribes
and more.
Security Infrastructure
We know that security is critical to educational institutions. Our
state-of-the-art security infrastructure includes highly experienced
engineers, redundant firewall architecture, up-to-date security
technologies such as SSL, intrusion detection systems, SAS-70 audit
completion, and PCI certification among other security measures.
FEATURES: (continued)
*Not included in Alumni Engagement Center QuickLaunch