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Openbravo-O2O Retail Strategy 
© Axial
Openbravo-O2O Retail Strategy 
© AxialO2O concepts 
O2O strategy 
How can IT help? 
O2Osuccess stories 
Q&A
System inmotion 
OpenbravoChina 
O2O Concepts 
Sales 
CustomerMoney 
Product
System inmotion 
OpenbravoChina 
O2O Concepts 
Customer 
Online 
Mobile 
Ecommerce 
Social 
Platform 1 
BuyRecommend 
Platform 2 
Sell 
Buy 
Offline 
Store 
Browse 
Buy 
Return 
Shopping mall 
Browse 
Hangout
System inmotion 
OpenbravoChina 
O2O Concepts 
SalesCustomer 
•Channel 1 
•Channel 2 
•Channel 3 
•Channel 4 
Money 
Product
System inmotion 
OpenbravoChina 
O2O Concepts 
Money 
Offline 
Cash 
Card 
Credit 
DebitMobile 
Ali wallet 
Tencentwallet 
Paypal 
Octopus 
Online 
Cash (COD) 
Card 
Credit 
Debit 
Gateway 
Alipay 
Paypal 
Tencent
System inmotion 
OpenbravoChina 
O2O Concepts 
SalesCustomer 
•Channel 1 
•Channel 2 
•Channel 3 
•Channel 4 
Easiestpayment 
Product
System inmotion 
OpenbravoChina 
O2O Concepts 
Produce 
Store 
Package 
Distribute 
Transport 
ResellBuy 
Consume 
??
System inmotion 
OpenbravoChina 
O2O Concepts 
SalesCustomer 
•Channel 1 
•Channel 2 
•Channel 3 
•Channel 4 
Easiestpayment 
Unique Product
System inmotion 
OpenbravoChina 
O2O Concepts 
CustomerOnline 
Mobile 
Ecommerce 
Social 
Platform 1Buy 
Recommend 
Platform 2 
Sell 
Buy 
Offline 
Store 
Browse 
Buy 
Return 
Shopping mallBrowse 
Hangout
Openbravo-O2O Retail Strategy 
© Axial 
O2O concepts 
O2O strategy 
How can IT help? 
O2Osuccess stories 
Q&A
System inmotion 
OpenbravoChina 
O2O Strategy 
Implement sales channels 
Facilitate multi-channel conversion 
To generate up-sell
System inmotion 
OpenbravoChina 
O2O Strategy 
•User experience -> consistency 
•User journey -> conversions 
Channels 
•Unification -> shared references 
•Analytics -> big data 
Decision making 
•Consolidated P&L -> avoid internal competition 
•Channel / Geography matrix -> local conversions 
Integration
System inmotion 
OpenbravoChina 
O2O Strategy 
Offline -OnlineBridges 
•URL 
•QR Code 
•TerminalsIncentive 
•Discount 
•Gift 
•ServicePush 
•Proposed 
•Imposed
System inmotion 
OpenbravoChinaO2O Strategy 
Online -Offline 
Bridges 
•Locator 
•Direction 
•BookingIncentive 
•Service 
•Gift 
•DiscountPush 
•Proposed 
•Imposed
System inmotion 
OpenbravoChinaReturnDeliveryPayment 
Checkout 
O2O StrategyO2O –Mid transaction conversionOnOffOnOff 
On 
Off 
On 
Off
System inmotion 
OpenbravoChina 
O2O Strategy 
MarketPlaceLogisticsCustomerConversionBrand owned 
Online Market place –Online Brand
System inmotion 
OpenbravoChina 
O2O Strategy 
Online Social –Offline Commerce
Openbravo-O2O Retail Strategy 
© AxialO2O concepts 
O2O strategy 
How can IT help? 
O2Osuccess stories 
Q&A
System inmotion 
OpenbravoChinaHow can IT help? AutomationMerchandising 
•Catalog 
•Prices 
•Discounts 
•PromotionCRM 
•360 view 
•Loyalty 
•Profiling 
•Clustering 
•Targeted contentSupply chain 
•Central logistics 
•Tracking 
•Replenishment
System inmotion 
OpenbravoChina 
How can IT help? 
AgilityTrend acceleration 
•Retail -> ecom-> mobile -> social 
•Frequent update 
•Quick implementationImplementation 
•Priority driven 
•Quickest path to value 
•Continuous improvementsData driven decisions 
•Measure 
•Evaluate 
•AdjustNew business models 
•Multi-channel 
•Multi-company 
•Multi-currency 
•Multi-language 
•Multi-brand
System inmotion 
OpenbravoChinaHow can IT help? IT Strategy1. ERP Foundation 
•Agile 
•Open 
•Central2. Channels 
•Well defined 
•Standard & rules 
•Integration 
•Conversion points3. Intelligence 
•All data sources 
•Standardize 
•Analytics
inmotion 
OpenbravoChina 
System inmotion23How can IT help?
Reporting 
Combined payment methods 
Web-based 
Customizable 
Mobile 
Real-time SyncOffline SupportMulti-channelHow can IT help?
Openbravo-O2O Retail Strategy 
© Axial 
O2O concepts 
O2O strategy 
How can IT help? 
O2Osuccess stories 
Q&A
System inmotion 
OpenbravoChina 
O2O Success stories
System inmotion 
OpenbravoChina 
O2O Success stories 
Next steps 
franchisee network
System inmotion 
OpenbravoChina 
O2O Success stories 
Next steps
System inmotion 
OpenbravoChinaO2O Success storiesNext steps
System inmotion 
OpenbravoChinaO2O Success storiesNext steps
Openbravo-O2O Retail Strategy 
© Axial
Openbravo-O2O Retail Strategy 
© Axial 
THANK YOU FOR 
YOUR ATTENTION

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System in motion_magentocom (china)_2014