Near field communication & Branding

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A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

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Near field communication & Branding

  1. 1. Near Field Communication (NFC)
  2. 2. What is it?It is a small chip, mostly on mobile devices. Worksover a short distance: 10 cm. You can read, write andexchange data and is very easy to use.Lets show you some fun examples.
  3. 3. Watch video: http://www.google.com/nexus/
  4. 4. Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg
  5. 5. Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg
  6. 6. Watch video: http://vimeo.com/6698128
  7. 7. Awesome stuff Graduation project?What can we do with it?
  8. 8. Contactless PaymentWe can create a digital wallet with secure transactions
  9. 9. Transportation OV Chipkaart done right.Connect to any available transportation service with your device
  10. 10. Health CareElectronic Medical Record gets updated instantly when you arrive at a hospital
  11. 11. Advertising Imagine how your brand can createmeaning with those easy to use NFC chips
  12. 12. Slide 1 http://www.nearfield.org/2010/04/two-new-articles-on-rfid-interactionSlide 4 http://www.google.com/nexus/Slide 5 http://www.google.com/nexus/Slide 6 http://www.youtube.com/watch?v=YqeCNEvs4XgSlide 7 http://www.youtube.com/watch?v=pNSF1RxzJtgSlide 8 http://vimeo.com/6698128

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