The document discusses the importance of employment branding. It defines branding as building trust and outlines a 3 step process for employment branding: 1) Differentiate the company and what they offer employees, 2) Innovate to attract top talent, 3) Cultivate integrity from within by investing in employee engagement and retention. It also emphasizes that employees are the best brand spreaders when an organization has a strong employment brand.
1. When individuals think about the kinds of organizations that have the most to offer them, the ones with the clearest, strongest and most positive employment brands will first come to mind John Viktorin and Lee Downs Employment Branding
29. “ Employment branding is unique in that it is the only long-term recruiting strategy . A viral-based perception management program designed to attract top-quality applicants is based on the premise that the organization is well-managed in the eyes of the target candidate population.” - Dr. John Sullivan
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