Manage Your
Employer
Brand on
Glassdoor
EMPLOYER BRAND
It is a company’s reputation as an
employer (a set of attributes & qualities
that make it distinctive) and
encompasses:
 ...
Big
Business
Small
Business
CYTaylor, Recruitment Marketing Consultant 3
WHY SMALL BUSINESSES NEED A STRONG
EMPLOYER BRAND...
A strong employer brand helps small
businesses like attract skilled workers
to the organization.
But it depends how the co...
1. Acknowledge that your small business has
an employer brand.
2. Acknowledge that your employer brand must
be managed.
3....
CYTaylor, Recruitment Marketing Consultant 6
TAKE OWNERSHIP OF
GLASSDOOR PROFILE
 Select Brand Ambassadors to write employee reviews
on Glassdoor.com
 Content focus: What is it like to work at Your Com...
1. Monitor your Glassdoor profile for reviews
from current and past employees
2. Respond immediately, whether positive or
...
9CYTaylor, Recruitment Marketing Consultant
APPENDIX
CYTaylor, Recruitment Marketing Consultant 10
GLASSDOOR USAGE
CYTaylor, Recruitment Marketing Consultant 11
GLASSDOOR USAGE
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Small Business Employer Brand on Glassdoor

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Consulting engagement with a small business about employer branding. Put together this presentation to illustrate why it is important for small businesses to manage the employer brand. One place to start: Glassdoor.

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Small Business Employer Brand on Glassdoor

  1. 1. Manage Your Employer Brand on Glassdoor EMPLOYER BRAND
  2. 2. It is a company’s reputation as an employer (a set of attributes & qualities that make it distinctive) and encompasses:  The marketing of career opportunities to potential employees  The promise made to existing employees CYTaylor, Recruitment Marketing Consultant 2 WHAT IS AN EMPLOYER BRAND?
  3. 3. Big Business Small Business CYTaylor, Recruitment Marketing Consultant 3 WHY SMALL BUSINESSES NEED A STRONG EMPLOYER BRAND SKILLED LABOR “Little guys are competing for talent against the big guys,” says Jim Ice, founder and managing director of Jim Ice & Associates in Pittsburgh. Source: National Federation of Independent Business, Why Small Businesses Need a Strong Employer Brand, May 29, 2014
  4. 4. A strong employer brand helps small businesses like attract skilled workers to the organization. But it depends how the company is presented externally to potential hires, and internally to employees. CYTaylor, Recruitment Marketing Consultant 4 WHY SMALL BUSINESSES NEED A STRONG EMPLOYER BRAND
  5. 5. 1. Acknowledge that your small business has an employer brand. 2. Acknowledge that your employer brand must be managed. 3. Identify Brand Ambassadors in your company and give them a voice. 4. Maximize use of social media, like Glassdoor to extend and enhance your company brand. 5. Start now… CYTaylor, Recruitment Marketing Consultant 5 EMPLOYER BRAND: HOW TO GAIN THE EDGE
  6. 6. CYTaylor, Recruitment Marketing Consultant 6 TAKE OWNERSHIP OF GLASSDOOR PROFILE
  7. 7.  Select Brand Ambassadors to write employee reviews on Glassdoor.com  Content focus: What is it like to work at Your Company?  Describe job responsibilities  How does your job contribute to the success of the organization?  Select recent New Hires to write reviews about the hiring process  Content focus: What was the interview process like?  Describe your experience as a job seeker  Would you recommend This Company to a friend? CYTaylor, Recruitment Marketing Consultant 7 DEVELOP COMMUNICATIONS PLAN
  8. 8. 1. Monitor your Glassdoor profile for reviews from current and past employees 2. Respond immediately, whether positive or negative reviews to show you are engaged in the process and encourage feedback 3. Post job openings on Glassdoor to attract the candidates you want 4. As your company grows, consider enhancing your Glassdoor Profile CYTaylor, Recruitment Marketing Consultant 8 MONITOR ONGOING
  9. 9. 9CYTaylor, Recruitment Marketing Consultant APPENDIX
  10. 10. CYTaylor, Recruitment Marketing Consultant 10 GLASSDOOR USAGE
  11. 11. CYTaylor, Recruitment Marketing Consultant 11 GLASSDOOR USAGE

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