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The Realities of Marketing In This Century

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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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The Realities of Marketing In This Century

  1. 2. Why do people reject good ideas?
  2. 3. Beliefs
  3. 4. “ The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.” Dee Hock never get old ones out
  4. 5. easier? is business
  5. 21. 200
  6. 22. Indonesia & Brazil 5th
  7. 24. <ul><li>Radio 38 years </li></ul><ul><li>TV 13 years </li></ul><ul><li>Internet 4 years </li></ul><ul><li>iPod 3 years </li></ul>facebook 2 years
  8. 30. 31
  9. 34. consumer mindset
  10. 36. Marketing Rules are Changing It was It’s now Pushing message to client Pulling client to the message One way message Interactive conversation Business generated content User generated content Direct client to immediate action Engage, build relationship Hard to measure results Real time metrics Consistent media preferences GenY/X different media preferences Coveting information Sharing information Charging for entry – block entry Giving free ebooks, product
  11. 37. the new model marketing PULL
  12. 38. the new model longevity authority credibility visibility attraction distinction longevity authority credibility visibility attraction distinction
  13. 39. the new model 1
  14. 40. selling is like kissing
  15. 41. un known 80% 20% you known
  16. 43. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
  17. 46. 15 50 100 200 300 400 500 500 500 500 500 500 500 500 500
  18. 47. the new model 2
  19. 48. We naturally tend to gravitate to things that are unique.
  20. 49. Your marketing does this to you!
  21. 51. bb
  22. 52. Compare that to…
  23. 53. Perceived value £ $20
  24. 54. the new model 3
  25. 57. the new model 4
  26. 60. Will always refer you Will refer you if you make it easy to do Will never refer you
  27. 61. the new model 5
  28. 63. Authority is no longer assumed but it can be garnered instantly with the right tools.
  29. 64. the new model 6
  30. 65. buys you shelf life
  31. 66. books? who throws out

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