Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

1. Index
001_List_Segmentation_MyList
002_Warming_CSTC_W2B
002(B)_Warming_CSTC_W2B
003_Warming_CSTC
003(B)_Warming_CSTC
004_Warming_DIFY Types of FUS
004(B)_Warming_DIFY
005_Sales_FUS_CSTC List Segmentation
005(B)_Sales_FUS_CSTC Traffic
Warming
Sales
Maintenance
Double Opt-in
Referral
Fulfillment
VIP
CSTC Sales Campaign 1-5.vsd INDEX 1

2. 1 8
2 9
10
3
SE
U
11 IN
4
T
O
N
12
5
13
6
14
7
15
AC:
DAY:
OF:
CTA:
AT:
RT:
CSTC Sales Campaign 1-5.vsd ELEMENTS 2

3. LEGEND Q1: Qualify 1
RD: Redirect
AC: Action RL: Replay Link
ADP: Audio Postcard RT: Remove Tag
AP: Appointment SL: Sales Letter
APL: Application SM: Snail Mail
A/R: Autoresponder SPG: Sales page
ART: Articulate Presentation SP: Salespeople
AS: Assign to Salesperson SUC: Success
AT: Apply Tag SUS: Suspect
BN: Bonus TK: ToolKit
CA: Catch all TL: Trackable Link
CC: Credit Card TS: Tues / Saturday
CL: Call on phone TY: Thank You
CP: Campaign UP: Upsell
CI: Capture Info VD: Video
CMS: Certified Marketing Specialist W2B: Want to be
CSTC: Coach/Speaker/Trainer/Consultant WB: Webinar
CT: Click Thru WF: Webform
CTA: Call to Action
CUS:Customer
DBM: Dominant Buying Motive
DL: Download
DM : Direct Mail
DOI: Double Opt-in
EM: eMail
FMA: FREE Mktg Assess
F: FREE
FUS: Follow-up System
FX: Fax
GN: Generic
GTM: Go To Meeting
GFUS: General Follow Up Campaign
NL: Newsletter
NYA: Not yet attended
OF: Offer
OI: Opt In
ORD: Order Form
PC: Postcard
PT: Point
CSTC Sales Campaign 1-5.vsd LEGEND 3

4. CSTC Sales Campaign 1 - Presentation
Traffic
AC: Add them to Application
Clicked Link for Completion FUS 001
CMS Presentation DAY: 0
AC: EM1 Sell the CMS OF:
Presentation <a> which is an AT: Watched CSTC
income opportunity and a Presentation
rare opportunity to work with
gerry himself.
DAY: 0
OF: Click the <a>
AT:
No
AC: EM2 Focus on the
Money. Don’t mention
the words Income
Opportunity but show
them how money they
can make Clicked Link for
DAY: Yes
CMS Presentation
OF: Click the <a>
CTA:
AT:
RT:
No
AC: EM3 Focus on the
learning opportunity. It
would cost you 5x this
price just to learn with
Gerry forget about Clicked Link for
making money. CMS Presentation
DAY:
OF: Click the <a>
CTA:
AT:
RT: No
AC: End the FUS
DAY:
OF:
CTA:
AT:
RT:
CSTC Sales Campaign 1-5.vsd 1 Presentation Traffic 4

5. CSTC Sales Campaign 2 - Application
Completion
AC: Audio Postcard
Reminder - don’t worry too
much about $$ b/c we’re
offering terms
DAY: 1
OF:
CTA: Complete the
application
Completed
AT:
Application
RT:
No AC: Add them to CSTC
AC: EM – Friendly Book Appointment FUS 001
reminder, you have not DAY: 3
YES OF: Setup a call with Sales –
completed the application.
Completed see calendar
Here are some FAQs.
Application CTA:
DAY: 2
OF: AT:
CTA: Got to FAQ RT:
AT:
RT:
Yes
No
AC: Action Set to Setup a
call with SP because they
still have questions
DAY: 3
OF: Setup a call with Sales – Completed
see calendar Application
CTA:
AT:
RT:
No
AC: End the FUS
DAY:
OF:
CTA:
AT:
RT:
CSTC Sales Campaign 1-5.vsd 2 Application Completion 5

6. CSTC Sales Campaign 3 - Book
Appointment
AC: Confirmation of
Application Received
(voice-broadcast)
DAY:
OF:
CTA:
AT: Completed CMS
Application
RT:
AC: Email with
link to appointment
book
DAY: AC: Add to
OF: CSTC Sales FUS
CTA: Book Appt 001
Booked Appt?
AT: DAY:
RT: OF:
CTA: BUY!
AT:
RT:
AC: Reminder Email
DAY:
OF:
CTA: Book Appt Booked Appt?
AT:
RT:
AC: Phone Call by
Customer Service
DAY:
OF: Booked Appt?
CTA: Book Appt
AT:
RT:
AC: End the FUS
DAY:
OF:
CTA: No
AT:
RT:
CSTC Sales Campaign 1-5.vsd 3 Book Appointment 6

7. CSTC Sales Campaign - Sales
AC: Do the call and SELL AC: Add them to the CMS
SELL SELL!!! Fulfillment FUS 001
A) Review CMS Program
B) Reveal GR Speech DAY: 0
C) Close!! OF:
CTA:
DAY: 0 YES AT:
OF: CMS Beta $4777 RT:
CTA: BUY Now!
Did they buy?
AT: CMS Appointment
Booked!
RT:
NO
AC: Add them to CSTC Sales
Follow Up FUS 001
DAY: 0
OF:
CTA:
AT:
RT:
CSTC Sales Campaign 1-5.vsd 4 Sales 7

8. CSTC Sales Campaign – Sales Follow Up
AC: SP Call to Offer AC: Add them to the
terms of payment 3-4 CMS Fulfillment FUS
payments * DAY:
DAY: 1 OF:
YES!!
OF: CTA:
CTA: Buy via phone AT:
AT: RT:
RT: Buy?
NO
AC: Em from SP
Following Up on the
Call
DAY: 2
OF:
CTA: Call to close
AT: Did not buy CMS
Beta
RT:
Buy? YES!!
AC: End FUS
DAY: 2
OF:
CTA:
AT: No
RT:
* 1 payment of $4777
2 payments of $2500
3 payments of $1800
4 payments of $1500
CSTC Sales Campaign 1-5.vsd 5 Sales Follow Up 8