Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Internet – zabójca rynku muzycznego?
Similar to Internet – zabójca rynku muzycznego? (20)
More from Biznes to Rozmowy
More from Biznes to Rozmowy (20)
Recently uploaded
Recently uploaded (20)
Internet – zabójca rynku muzycznego?
- 2. The Music Industry in the Internet Age Josep Valor IESE Business School, Spain
- 3. What a good idea the iPod was!
- 4. … and the iPhone is not behind!
- 6. What is the price of music?
- 8. From limited selection to hyper- abundance Scarcity Abundance
- 9. From limited selection to hyper- abundance Scarcity Abundance
- 10. How people listen to music today *Base: US online adults who listen to audio at least weekly (multiple responses accepted) Source: Forrester Research, 2008 Source: North American Technographics® Media And Marketing Online Survey, Q3 2007
- 11. Where is music in the iPod coming from? *Base: US online adults who listen to audio at least weekly (multiple responses accepted) Source: North American Technographics® Media And Marketing Online Survey, Q3 2007
- 12. A history of format replacement
- 13. USA market: Albums & music videos 2000 – 2008 Physical Media Source: RIAA, 2009
- 14. USA market: Total Sales Source: RIAA, 2009
- 15. Sales forecasts are looking grim (although data is somewhat inconsistent) Source: eMarketer, 2007-08
- 17. Broadband and Downloading: Chicken and Egg?
- 18. “The battle over online music is just an opening skirmish. The recording industry as we know it is history.” Kevin Kelly, The New York Times Magazine, March 2002
- 19. Some data on music sharing An estimated 15 million tracks “change” hands every day 35 million people in the US download music 27 million allow other to download from their computers 2/3 of those downloading say they do not care whether the music is copyrighted or not Some data indicate that people that download the most are those still buying more CDs 6 billion songs were sold by iTunes up to January 2009 Sources: Author, RIAA, Pew Internet Project. Financial Times. Billboard, 2009
- 20. USA FIRST HALF 2009 25% music sold 14% music sold
- 21. Do law suits work?
- 22. Some artists launch their new releases online
- 23. Cost Components of a CD (circa 2000) US $ Making the disc X 0.60 Making the cover X 0.15 Distribution and sales X 1.40 Marketing and promotion 2.15 Corporate marketing and discounts 0.86 Artist management (search, etc.) 1.08 Royalties to artists 1.29 1.99 go to Royalties to composer General and Admon 0.70 1.94 the “artists” Label's profit 0.59 Price to distributor X 8.66 10.76 Personnel 1.36 X Distribution costs X 1.36 Rents in malls, etc. X 2.55 Distributor's profit X 0.97 Sales price X Digital distribution? 17.00
- 24. What do artists say?
- 25. Radiohead: pay what you want
- 26. How much did they in fact pay?
- 27. By 31-12-07 Radiohead stopped the “offer”, but the concept is alive
- 29. Because the business is somewhere else
- 30. 85 BP en 2001 160 BP en 2006 15 BP en 1987
- 32. Cost Components of a CD US $ Making the disc X 0.60 Making the cover X 0.15 Distribution and sales X 1.40 Marketing and promotion 2.15 Corporate marketing and discounts 0.86 Artist management (search, etc.) 1.08 Royalties to artists 1.29 1.99 go to Royalties to composer 0.70 General and Admon 1.94 the “artists” Label's profit 0.59 Price to distributor X 8.66 10.76 Personnel X 1.36 Distribution costs X 1.36 Rents in malls, etc. X 2.55 Distributor's profit X 0.97 Sales price X Digital distribution? 17.00
- 33. Would you like to be part of the discovering process of a new artist? Would you fund an emerging artist?
- 34. Now, you can! www.slicethepie.com Launched 18 June 2007
- 35. Slicethepie: Results so far Has raised £150.000 for 9 artists to produce their first album Plan for 2008. Securing financing for over 30 artists. This is more UK artists than EMI, Sony BMG or Warner Music achieved last year. Success so far? Over 7,000 artists have signed up Over 400,000 independent reviews have been carried out by users ‘scouting’ Trading in Contracts in the albums of The Alps, The Skies, Miranda Barber, Scars on 45, Katrina Bello, Tommy Ludgate and John Tayles is currently live
- 36. The Problem Is Being “Unbundled” Adding value doing something and capturing it some other way can be very dangerous Advising versus brokerage Finding and promoting talent versus selling plastic Providing searches versus advertising?
- 37. thank you very much for your attention