Music Industry evolutionDigital world dramatically changed the Music recording, publishing and broadcastingindustry… 106% penetration rate of digital music sources nowadays Overview.
Indusrty @ a turning point… The Industry is facing a loss in volumes and values that appears to be inexorable…-31% the decline in the value of the -240 Bln $ estimated cumulativeglobal recorded music industry 2004-10 lost retail from piracy 2008–2015 Market Snapshot
Music Industry: story of a crisis and of a digital wayout With the revenues from physical on progressive fall Digtal World seems to be the only sign of hope in music industries -40% Costant decrease in Physical 20 Bln $ Digital music revenues music Value forecasted by 2013 +1000% Billion $ increase value of the digital music market 2004-10 Market Snapshot
The current way of investing is not paying Relying on the traditional paradigm the Industry is failing in proposing new alternatives and product….the only way it seems to do it’s through enormous investment 30% the percentage revenues invested by record companies in A&R and marketing -77% Fall in album unit sales in the global Top 50 2003-2010 Market Snapshot
Standing on the Verge of a change …“This Changes Everything. The Industry is Dead. There has never been a better time to bean artist”- Seth Godin • “After working in the creative industry for a number of years we got a bit tired of the loud complaints regarding the disappearance of business models due to pirating and continuing profit losses.” • “We felt that an important part of the story had been lost - the unprecedented cultural impact. Sure, there are lots of industry problems caused by technological innovation but there are also enormous new opportunities for creation.” —David Dworsky and Victor Köhler Changes brings always opportunities…
Industry Overview The Trends •Technology revolution is encouraging the need of expression through arts •Digital Tech is helping to overcome traditional barriers, flipping the traditional paradigm “Democratization process of Art” •This has changed the way people relate, think, produce and live arts •Music is one of the most changed industry of them all •This change is perceived as a New Renaissance by the artist and as a new Dark age buy the status quo Standing on the verge of a New Renaissance
Industry Overview The Industry •Try of iterating a business model that, despite the past successes, nowadays seems to be anachronistic •Substantial yearly investment in the creation of “Push” & “massified musical products" (30% of revenues in A & R and Marketing to Create New Sensations) •Digital is experienced more as a problem than an opportunity The Industry is not exploiting the full potential of the market in terms of new artists, content creation, audiences and channels.
Industry Overview The Musicians •High perceived risk of failure: fear of poverty •Difficulty in finding musicians to work with •High costs of start-up and self-production •Difficulties of promoting and broadcasting of their albums •Very little bargaining power, “the industry will decide if…” •Feeling of not being represented by the market •Digital Copyright and royalties problems •Difficulties in reaching the desired audience •Digital Hope Very high barriers to market entry, distrust of labels, low success’ prospective loss of large musical talents
Industry Overview Music Lovers •Todays music propositions are Massified do not appeal to all the existing musical currents •The audience does not award a great value to this massified music proposition •Not perceiving the value the audience is not willing to pay for it nor •This prompts him to download music for free, and to avoid the traditional channels of transmission and distribution •Search for places, channels and artists who could represent their values Music Lovers are very poorly represented in today’s musical proposition, that is translated into money loss and piracy
The current paradigm Pop Pop Pop R&B Rock Pop Rap Label Musicians Music market The Industry decides what to propose and how
The current paradigm Currently the music market potential is sized only in one small part. Focus on SMALL NUMBER of Pdts sold @ HIGH VOLUMES# of Sales Not considered Market opportunities # of Artists This leaves the most of the market opportunities unexplored
Traditional Model It’s a long way to the top…and sometimes it’s impossible even to take the 1° step
Solution Create a new Web Platform that could exploit the business model so far overlooked… Music Lovers Label Musicians Vision.
New ParadigmMusicians Music markets Vision: possibly give to all the existing music niches a market location
The New Paradigm With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new artists and new demands generation of different musical genres reaching an audience and a profit stream even wider than the present. Focus on SMALL NUMBER of Pdts sold @ HIGH VOLUMES# of Sales Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES # of Artists Vision.
The market is ready And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content creation Vision.
Competitors In particular is an important sign of the trends that are currently transforming the industry: indaba Music has now reached more that 500k musicians all over the world with a service that has shown a deep understanding of the ongoing industry transformation •500K Musicians all over the world • Opportunities of collaboration with established artists/producers •Clear sign of the Future of the Industry Signals for a direction to take…
A New Paradigm With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization of Art and to a possible new Renaissance of content creation Vision.
MYousicShare® Value proposition Harry is a Young guy with a need of expression and a dream…. become a musician Vision.
MYousicShare® Value proposition Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk… I wish i have a band…. How could i propose my …I wish we could share the work?!?!....and to whom?! same feelings… Who is gonna judge my work?!....does he understand my values?!?!...I wish we could find gigs and make alittle money to record some material Autoproduce my music….i don’t have the skills… Labels?! Radio Channels?!....u need connections…and i don’t have em…. ….it’s too expansive…. They’re probably gonna try to And even if i do it….how am i gonna change me anyway…. enter the Business?!?! Vision.
MYousicShare® Value proposition Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk… Vision.
MYousicShare® Value proposition Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has always dreamed of for free….. Vision.
MYousicShare® Value proposition He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added services it offers… Vision.
MYousicShare® Value proposition Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive full copyrights protection, broadcast his material through thematic web radio channels and sell his own music Vision.
MYousicShare® Value proposition MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music he uploads and the related royalties Vision.
MYousicShare® Value proposition Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect with other musicians according to Background, Values and Complementarity, starting New Collaborations Vision.
MYousicShare® Value proposition Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an interested audience sharing similar values…. Vision.
MYousicShare® Value proposition …Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it with a monetary value… Vision.
MYousicShare® Business Model Canvas Vision: Business Model Canvas.
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering : Musicians• Upload and Record their Material through a Dedicated Software• Connect and Cooperate with other musicians according to Background and coplementariety• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders, Artists back)• Create a Personal Store to sell the produced Tracks and Albums with different commercial options MYousicShare® give Musicians a way to enter the market, disrupting the traditional Industry boundaries, giving them a possibility to follow their need of expression and dreams…
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering : Labels• Monitor the Market to find new Music sensations• Be aware of the Market and of different Niches musical trends. MYousicShare® give Labels the opportunity of relocating the yearly investements in A&R (30% of the revenues) reducing the Artist Creation Costs and having a more concrete knowledge of each nieche of the market
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering : Music Lovers• Find representing artists and sensations• Connect and Cooperate with other musicians lovers and Musicians• Create their tracks, albums playlists on specifics Web Radio Channels• Buy or a more value addes music from background-sharing artists MYousicShare® give Musc Lovers the music they want
MYousicShare® Visuals MYousicShare®MYousicShare® Free < Home PageRecording Software Visuals.
1 Music creation and upload feature 2 Connect with musicians all over the world 3 Broadcast music to interested audiences worldwideHow? 4 Feedback, ratings and stats 5 Music selling feature 6 Find new Gigs 7 Copyrights protection and certification Brief Overview
MYousicShare ® Functionalities quick overview Music upload and creation through a unique free dedicated and user friendly software… 1 Music creation and upload feature; Through the MYousicShare ® platform every musician can record, upload, edit their own music tracks in a simple and immediate way: a) Free registration to MYousicShare ® b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played instruments, influences, etc..) c) Dynamic upload of existing tracks and recording of new ones (jack or microphone) through a dedicated web application Brief Overview
MYousicShare ® Functionalities quick overview Music upload and creation through a unique free dedicated and user friendly software… 2 Connect with musicians all over the world Possibility to develop and refine the traces with the help of musicians from all over the world. Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values and artistic complementariety Collaborations will grow spontaneously , and provide mutual value & professional growth. 3 Broadcast music to interested audiences worldiwide • Thematic Web radio to address interested audiences • Users selected audience by genre and influences • Ability to catalyze admirers and to propose their own music Brief Overview
MYousicShare ® Functionalities quick overview Music upload and creation through a unique free dedicated and user friendly software… 4 Feedback, rating and Analytics • Each artist will be promoted and broadcasted by the platform on the basis of the success attribute to him by its community of reference. • Each artist will have the opportunity to access comprehensive statistics relating to him and his work, using them to learn how to improve himself and be more appreciated • Those Stats will provide Interested Labels a concrete market test on each single musician that could be a “New sensation prospect” 5 Music selling feature • Each artist can take advantage of the functionality of the commerce platform, which will sell their music, thus making even a passion u tangible business. Brief Overview
MYousicShare ® Functionalities quick overview Music upload and creation through a unique free dedicated and user friendly software… 6 Find New Gigs • By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with other musicians all over the world, but also of building a Network providing him with new Gigs anytime he/she wants • A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping MYousicians in what is the most important task for a musician: Live Performing 7 Copyrights protection and certification • The registration will allow the user to certify MYousicShare ® the paternity of the recorded track and the related rights. Brief Overview
Tale of the n°1 eBook in History: “the Idea Virus” “This Changes Everything. The Industry is Dead. There has never been a better time to be an artist”- Seth Godin
Tale of the n°1 eBook in History: “the Idea Virus” Creation
Tale of the n°1 eBook in History: “the Idea Virus” Creation
Tale of the n°1 eBook in History: “the Idea Virus” Creation
Tale of the n°1 eBook in History: “the Idea Virus” “Ideas that are free spread faster….and ideas that are spread win….”
Tale of the n°1 eBook in History: “the Idea Virus” Publishing and Promoting...Of Course with diverging ideas
Tale of the n°1 eBook in History: “the Idea Virus” Publishing and Promoting
Tale of the n°1 eBook in History: “the Idea Virus” The traditional Paradigm
Tale of the n°1 eBook in History: “the Idea Virus” Relying on the traditional paradigm the new approach is nothing but a threat…
Tale of the n°1 eBook in History: “the Idea Virus” But this can’t stop the world from evolving….and all that this anachronistic approach could bring….are lost opportunities
Tale of the n°1 eBook in History: “the Idea Virus” Thousands of Free Downloads a day…and then….the value sharing brings the rest….
Tale of the n°1 eBook in History: “the Idea Virus” Sharing the same values leads to percieve the value within the Idea… and to a will of award it with a monetary value
Tale of the n°1 eBook in History: “the Idea Virus” “I made more money out of an idea I gave away for free than out of everything I did till that moment”
MYousicShare ® Revolution• Art has been here since forever....its only in the last 60 years someone made an industry out of it....an thats very typical...a self empowered group try to make money on someonelses back, trying to keep things steady, to keep making money out of it....till the whole system they build.....collapses under the pressure of changes....and the only thing that will remain from the death of this umpteenth falling empire....is the Art itself. Just a simple thought...