Creating compelling content : Influencing with integrity | Collider, The Residents, Founders Central
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Danijela Unkovich lead a session on creating compelling content at the Influencing with Integrity workshop in Wellington through the ins and outs of maximising content. For more information on this workshop head to http://www.colliderwgtn.com/
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- 1. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Hello!
- 2. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Blog highlights
- 3. CLICKTODISCOVER • 2012: unwell ☹ • → Healthy Always: diary of health • Content creation from the get-go • Few on IG as health bloggers #TBT: @healthyalways
- 4. CLICKTODISCOVER • Chronological feed • Free recipes = remakes and shares • Focus on popular content • Competitions • Mutual shares Growth – 0-100 real quick
- 5. CLICKTODISCOVER • Harder to grow • A springboard • Focus on community building, quality content and collaboration Now:
- 6. CLICKTODISCOVER • Skills take time • Consistency = improvement • Beware of comparison What makes compelling content? 1. Practice!
- 7. CLICKTODISCOVER What makes compelling content? 2. Finding your own style • Memorability • Be open to change and trying new things • Don’t mimic
- 8. CLICKTODISCOVER What makes compelling content? 3. The extra mile • Styling, composition, lighting • Editing • Engaging captions • Position in feed
- 9. CLICKTODISCOVER What makes compelling content? 4. Authenticity • Genuine connection = trust • Highly valuable • Listen and respond, be real, content hub
- 10. CLICKTODISCOVER • Give people a reason to come back • Evergreen content = always of interest, stays fresh Key learnings 1. Provide value
- 11. CLICKTODISCOVER • Drop the ball – lose interest and trust • Blog burnout • What will work for you? Key learnings: 2. Consistency aka the hustle is real
- 12. CLICKTODISCOVER • Home, body and skincare products - ‘safe for you, safe for the environment’ • Brand ambassador: represent brand in positive light, increase brand awareness • Embody brand in values, ethics, appearance etc SKIN by Ecostore
- 13. CLICKTODISCOVER SKIN by Ecostore – lead up • Learning about brand and products • Transparency • Video shoot • Campaign shoot • Launch
- 15. CLICKTODISCOVER SKIN by Ecostore – now • SKIN content production – recipes, writing on skin health • Events – talking about products, community events • Healthy Always social content • Media