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@Target | @BizBashLive #BizBashNY !
The Art of Storytelling:
What Event Marketers
Need to Know
Dan Griffis
vice president of experiential marketing and alliances
Target Corporation
@Target @BizBashLive #BizBashNY !
Target/Mossimo launch party
2000!
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Target Holiday Pop-Up
2002
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Michael Graves for Target Fifth
Anniversary party 2004
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Target Bullseye Inn
2004
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Fall Fashion Show
2005
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Vintage Modern launch party
2005
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Tribeca Film Festival
Filmmaker Lounge 2007
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Bullseye Bodega 2008
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Target MTV Movie Awards
After-Party 2008
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Anna Sui for Target
2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target’s The E.N.D. by the
Black Eyed Peas Launch 2009
@Target @BizBashLive #BizBashNY !
	

Bullseye Bazaar
Chicago 2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Target High Line Street
Festival 2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
Target for McQ Market 2009!
	

McQ Market
2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Target’s Children’s Book
Festival Vegas 2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Target To Go
2009
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Euphoria by Enrique Inglesias
Album Release Party 2010
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

Target East Harlem Store
Opening 2010
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target Kaleidoscopic
Spectacular 2010
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target Liberty of London 2010
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

National Urban League
Conference Kickoff Party 2010
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target for Party for Good
2010
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target’s Fun & Fit in the City
2011
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target Go International
Anniversary 2011
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Missoni for Target
2011
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Read Across America 2011
@Target @BizBashLive #BizBashNY !
City Target Seattle 2012!
@Target | @BizBashLive #BizBashNY !
	

City Target Seattle 2012
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

City Target Chicago 2012
@Target @BizBashLive #BizBashNY !
	

Falling For You
2012
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Fun & Fit in the City 2012
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Give with Target
2012
@Target @BizBashLive #BizBashNY !
	

Jason Wu for Target
2012
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Jason Wu for Target in Canada
2012
@Target @BizBashLive #BizBashNY !
London Olympics 2012!
@Target | @BizBashLive #BizBashNY !
	

London Olympics
2012
@Target @BizBashLive #BizBashNY !
Shops at Target 2012!
@Target | @BizBashLive #BizBashNY !
	

Shops at Target
2012
@Target @BizBashLive #BizBashNY !
Shops at Target Fall 2012!
@Target | @BizBashLive #BizBashNY !
	

Shops at Target
Fall 2012
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Toronto International Film
Festival 2012
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Chris March for Target
2013
@Target @BizBashLive #BizBashNY !
Dollhouse 2013!
	

Threshold Dollhouse
2013
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !
	

FEED for Target
2013
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

National Day of Service
2013
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Kate Young for Target
2013
@Target @BizBashLive #BizBashNY !
Miami Marathon 2013!
	

Miami Marathon
2013
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Phillip Lim for Target
2013
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Planes Preparty
2013
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Prabal Gurung for
Target 2013
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target Snow day-Snowman
2013
@Target @BizBashLive #BizBashNY !
	

Peter Pilotto for Target
2014
@Target | @BizBashLive #BizBashNY !
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY !
	

Target Pop-Up Snack Shack
Chicago 2013
@Target @BizBashLive #BizBashNY !@TwitterHandGoesHere | @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY
	

School Library Makeover
Chicago 2014
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY
	

Target Beauty Launch
2014
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY
	

Target All Star Concert
2014
@Target @BizBashLive #BizBashNY !@Target | @BizBashLive #BizBashNY
	

Altuzarra for Target
2014

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The Art of Storytelling: What Event Marketers Need to Know by Dan Griffis