2. Meaning of International
Business
In simple words, International business
refers to the trade of goods, services,
technology, capital, and/or knowledge
across national borders and on a global
scale.
3. MODES OF ENTRY INTO INTERNATIONAL
BUSINESS
1.EXPORTING
2.LICENSING
3.FRANCHISING
4.MERGER & ACQUISITION
5.FDI
6.JOINT VENTURE
7.CONTRACT MANUFACTURING
8. STRATEGIC ALLIANCE
4. Strategy is planning through companies achieve their
goals and move forward. A company makes a decision
to enter an international market, this strategy works to
expand its wings.
Company could use many ways to get it. These ways can
be a shade of company’s strength, potential and the
level of interest in marketing.
Global Market Entry Strategies
