The document discusses the costs associated with unsold hotel rooms and how to reduce the number of unsold rooms. It notes that a hotel room has a shelf life of only 24 hours and that once it's gone for the night, the opportunity is lost. While certain fixed costs like front desk staff still must be paid regardless of room sales, the profit left on the table from an unsold room ranges from $22.75 to $62.25 depending on the room rate. The document promotes a search engine marketing program from Heritage Consulting that is guaranteed to recoup its $399 monthly fee within 60 days of implementation or the customer will receive a full refund.

1. THE UNSOLD HOTEL ROOMS
TO PROTECT THE MANAGER AND HOTEL
STAFF’S JOBS!
THE STORY YOU ARE ABOUT TO SEE IS TRUE!
THE NAMES HAVE BEEN CHANGED

2. HOW DOES THIS SENSLESS AND EXPENSIVE
THING HAPPEN?
THE FACTS MA’AM, JUST THE FACTS

3. Manager is over whelmed
With the daily duties
Staff very busy
ON FACEBOOK

4. A Microtel Inn &
Suites located 8 miles
outside of the primary
destination market
in hard to find location
Comfort Inn & Suits A Sleep Inn in the
primary market
Best Western Plus
La Quinta Inn & Suits Days Inn
Motel 6Super 8

5. An alternate content page with a printable background color.

6. The shelf life of a hotel room is only 24 hours
When its gone its gone, there is no getting it back

7. You still have to have to pay
the front desk staff and the
breakfast attendant weather
you sell 15 or 50 rooms.
In fact you still have to pay for
everyone except housekeeping
as they are not cleaning the
clean rooms.
Unfortunately there is no one
you can bill for your unsold
room.
However there is a way to
have a lot less of those unsold
rooms!

9. 79.9% vs. comp Set 47.1%
Index 169.6%
$51.02 vs. comp set $70.26
REMEMBER YOU CAN’T TAKE ADR TO THE BANK
$40.78 vs. comp set $33.11 Index 123.2%
Microtel made $7.67 more per room than
The comp set!
Heritage Consulting knows how to create
perceived value!
Occupancy
ADR
RevPAR
Why
How
Heritage Consulting knows how to maximize
Your web presence

10. Rate you sell the room at $39.00 $65.00 $89.00
The Costs that are TRULY Associtaed with an unsold room is as follows:
L Limited Service Hotels
All fixed and Varibale costs that apply to a sold room or if you keep it
unsold- all other costs are a constant and you would have to pay regarless
if you sell the room or not.
Economy Mid Upper
In Room Bathroom Guest Supplies $1.25 $2.00 $3.75
In Room Guest Supplies $0.65 $1.50 $2.75
Breakfast Costs $2.25 $3.75 $6.00
In Room Cleaning Spplies $0.50 $1.25 $2.00
Utilities/ Power for the Guest Room $7.00 $5.00 $4.00
Housekeepeing Labor to clean that room $3.75 $4.75 $6.00
Laundry Chemicals to clean all the Linnens, comfoter, bathtowles, etc $0.85 $1.25 $2.25
TBA $0.00 $0.00 $0.00
Total $16.25 $19.50 $26.75
Profit you could have made on that unsold room $22.75 $45.50 $62.25

11. Rough Economy Ahead for hotels
Heritage Consulting proven SEM
Marketing Program
comes with a money back guarantee.
If you fail to recoup the initial cost of
setup and the first months service fee
within 60 days of going live. Heritage
Consulting will refund your money! If
you are considering another marketing
program ask them if they offer this
same guarantee.
Is an investment in your hotel for
only $399.00 per month that will
generate a return between
60,000.00 and 200,000.00
dollars’ worth taking a look at?
After all its guarantee this is not
a marketing expense it’s an
investment.

12. Connect with Us
WE ARE HERE TO HELP YOU DRIVE
CHANGE. TOGETHER WE WILL SHAPE
THE FUTURE.
(504) 410-7357
(504) 410-7364 Fax
(504) 939-3390 cell
info@Heritage-h-c.com
Billy @heritage-h-c.com