2. 52%
36%
9%
2%
1%
3%
Share
of
adver.sing
revenue
by
channels
main
audience
South
Na/onal
North
Center
Foreign
79%
21%
Net
Adver.sing
revenue
between
FTA
and
'paid-‐
TV'
channels
Free
TV
channels
Pay
Tv
channels
Advertising Revenue 2014
Adver/sing
revenue
growing
25%
annually
to
about
409
MUSD
to
the
benefit
of
FTA
(79%),
South
(52%)
and
na.onal
(36%)
channels
2008
2009
2010
2011
2012
2013
2014
441,456
601,418
573,024
718,449
905,294
1,152,573
1,559,812
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2008
2009
2010
2011
2012
2013
2014
TV
Adver.sing
spending
TNS
media
(US$
mil.)
3. Advertising Revenue by channel
*81
channels
–
TNS
Media
2014
-‐ Provincial
FTA
and
Social
channels
gathers
57
%
of
overall
Adver/sing
spending's
-‐ 50%
goes
to
9
channels
/
80%
goes
to
26
channels
12%
9.3%
6.8%
Channel Net
value
(USD) Share
of
Total Culmulated
share
VTV3 101,447,078 12.77% 12.8%
VTC7
-‐
Today
TV 68,187,730 8.58% 21.4%
THVL1
(Vinh
Long) 50,260,103 6.33% 27.7%
SCTV13 35,045,558 4.41% 32.1%
HTV7 33,325,400 4.19% 36.3%
VTV1 33,163,520 4.17% 40.5%
VTC9
-‐
Lets
Viet 32,254,246 4.06% 44.5%
VTVcab
12 24,146,763 3.04% 47.6%
VTVcab
5
-‐
E
Channel 22,087,947 2.78% 50.3%
VTC4
-‐
Yeah1
Family 19,859,883 2.50% 52.8%
BTV4
-‐
Imovie 19,357,928 2.44% 55.3%
VTV9 19,124,335 2.41% 57.7%
SCTV
-‐
Phim
Tong
Hop 18,656,201 2.35% 60.0%
SCTV6
-‐
SNTV 18,502,151 2.33% 62.4%
VTVcab
17
-‐
Yeah1TV 18,442,328 2.32% 64.7%
HTV2 17,271,527 2.17% 66.8%
VTVcab
1
-‐
Giai
Tri
TV 15,234,301 1.92% 68.8%
THTPCT
(Can
Tho) 11,805,391 1.49% 70.3%
HTV9 11,672,231 1.47% 71.7%
VTVcab
7
-‐
D
Dramas 11,665,083 1.47% 73.2%
HTV3 11,646,146 1.47% 74.7%
BRT
(Ba
Ria
Vung
Tau) 11,478,143 1.44% 76.1%
VTVcab
2
-‐
Phim
Viet 10,063,259 1.27% 77.4%
HN1
(Ha
Noi) 9,665,614 1.22% 78.6%
SCTV2
-‐
Yan
TV 7,916,662 1.00% 79.6%
TTV11
(Tay
Ninh) 7,361,373 0.93% 80.5%
Audience
share(%)
2014
in
HN,
HCM–
4+
6.6%
5.5%
5%