1. New Digital TV Channel

2. THAILAND TV MARKET
Total TV : 23.2 million Households
Pay TV & Cable: 5.0 million Households
Free Satellite: 11.4 million Households
Antenna: 7.7 million Households

3. Why
?

4. TrueVisions
=
PayTV Operator + KU-Band Platform
5.3 million eyeballs
All 24 Digital TV Channels must
carry on TrueVisions

5. Strong Partnership
PSI + DTV + True Cable Partners
Largest CABSAT viewer base
38.7 million eyeballs

6. Coverage
44 million eyeballs
Or 67.8%

7. New Thai Digital TV 24 Channel
23
WP
30
17
24
True DTT
31
18
25
GMM
32
13
16
13 Lucky
14
9
15
LOCA
19
TNN
Spring
News
20 Bright TV 3A
26
27
21
VOICE
28
22
NATION
29
33
NOW
RS
9
GMM
3 HD
34
3 SD
MONO
35
7
36
PPTV

8. MASS SOCIAL TRENDS
MOODS
Positioning
FRESH
MASS URBAN TASTE
“Enter TREND ment”
APPROACHABLE

9. DIFFERENTIATION
3C

10. CONSUMER
Urban Mass
Nationwide

11. Consumer Audit Program Preference
What types of TV programming do you watch frequent?
10-19
25-29
30-39
40-49
50+
11
Thai Dramas
20-24
13
16
18
19
News
6
5
6
8
10
12
Talent Contest
7
6
6
7
8
8
Movies
7
6
6
7
8
7
Sports
6
6
6
7
9
9
Reality Game
6
5
5
6
7
6
Game Show
6
4
4
5
6
6
Mini Series
6
5
6
5
5
5
Variety & Talk
3
3
3
3
4
5
Documentaries
3
2
2
3
3
4
Lifestyle
3
2
2
3
3
4
Real Life
2
2
2
2
3
3
Music
2
1
1
1
2
2
Cartoon
4
1
1
2
2
2
Children’s Edutainment
1
1
1
1
1
2

12. CONTENT
LIVE!
REALITY
VARIETY

13. LIVE!
Enter TREND ment

14. REALITY
Enter TREND ment

15. VARIETY
Enter TREND ment

17. C ONVERGENCE
TV , Mobile
, Tablet , PC
TrueVisions Anywhere
True 24 APP
True’s Social media
15 million individuals

18. TrueVisions Anywhere
Multi-Screen + On the GO TV

20. Online Advertising
Online Banner
Pre-Roll VDO Streaming
Sponsor

21. TRANSMEDIA
A transmedia story is developed over
multiple media platforms, each scenario
making its own unique and valuable
contribution to the ensemble of story.

22. THANK YOU