To become an SEO expert requires understanding how search engines work, understanding the meaning of SEO, and choosing the right SEO coaching. It also requires staying up to date with SEO changes, choosing the correct SEO tools, and practicing SEO. Key aspects include understanding the differences between search engines and web browsers, that the goal of SEO is to provide users with a good experience by giving them what they want, and using free tools like Google Webmaster Tools and Google Analytics as well as practicing SEO.