This document summarizes Cape Town's decade of experience with responsible tourism. It discusses Cape Town's journey from its point of departure in responsible tourism in 2010 to various initiatives and events it undertook through 2014 like establishing a responsible tourism learning network. It highlights measures local businesses have taken to reduce environmental impacts like installing solar panels and sourcing locally. The V&A Waterfront development is presented as a case study for its successful implementation of responsible tourism practices like procuring locally and increasing recycling, which led to significant economic benefits and growth in jobs and visitors for the region over the past decade.

1. A DECADE OF RESPONSIBLE TOURISM IN CAPE TOWN
11TH INTERNATIONAL CONFERENCE: RESONSIBLE TOURISM IN
DESTINATIONS I 15 APRIL 2015
CTICC, Cape Town

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3. Overview
• Cape Town’s journey
• Point of departure
• Commitment
• How we going do this?
• Communication Strategy
• Events
• Destination …
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5. FIFA Soccer
World Cup
10 year
celebration
RT Learning Network
Responsible
Tourism in
Cities
2010 2011 2012 2013 2014
RT Dialogue
Big 6
commitment
World Design
Capital
Annual RT
Week
World Responsible
Tourism Awards

8. Measures put in place
• Solar heat panels
• LED light bulbs
• Sun-heated water for swimming pools
• Timers on external lighting
• Energy awareness training for staff
• Grey water harvesting for gardens
• Low-flow showerheads
• Indigenous gardens
• Dual-flush toilets
• Local procurement for produce
• Stringent waste policies
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9. 2012 Savings
• An average of 9,1% water used per bed per night
(pbpn)
• 17.5% less electricity consumed pbpn
• 27,5% less waste generated pbpn
• 299,3% water use d pbpn
• 25,88% less electricity pbpn
• 44,36% reduction in waste generate pbpn.
• In addition, there was an increase of 31,8% in waste
recycled.
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10. Learnings
• Created community of participants who shared
what works
• Stark contrast between big & small businesses
• Back to basics
• Message transmission
10
RT
message
suppliers
Associates
Community
Home
Staff

11. DVD

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UNIVERSAL ACCESS

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RT BUSINESS CASE
 CONSUMERS
 MARKET TREND
 COMPETITIVE ADVANTAGE
 WATERFRONT & HOTEL VERDE

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“Our aim has been to expand on guest
experience by directly rewarding our guest
with “verdino’s” our in house currency, for
making consciously correct choices during
their stay. We have involved and supported our
local community by procuring local products,
increasing job creation and employment of
local youth,” says Samantha Annandale,
General Manager at Hotel Verde.

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The V&A Waterfront, Cape Town was awarded 'Best Destination'
gold winner. There were no Silver Award winners in this category for
2014. The best destination for responsible tourism category is
awarded to a holiday destination setting an inspirational and
influential example for responsible tourism.

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January 2015:
V&A released results from an Economic Impact Assessment undertaken by
independent, third party economists from Stratecon (formerly EiS) for the
financial period 2012 to 2014. The research showed that the V&A Waterfront
has consistently maintained growth of over 10% in contribution to nominal
GDP since 2002. GDP contribution
The report highlighted the V&A Waterfront’s positive impact, not only on its
immediate vicinity but also on the City, province and national economy, with
an estimated contribution to GDP of R259.1 billion between 2002 and 2014.
The V&A has contributed R33.4 billion to nominal GDP in 2014, almost three
times the R10.37 billion contributed in 2002.
GGP contribution
The total contribution to nominal provincial GGP since 2002 was R227 billion.
The contribution rose by 3.7% to R29.3 billion between 2012 and 2014, while
the direct value added is equivalent of 1.75% of the Western Cape GGP in
2014.

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Visitors
Total visitor numbers have grown to 24 million a year by 2014 (at year
end). Although the V&A Waterfront remains South Africa’s favourite tourist
attraction for international tourists they account for only 26% of all
visitors. Visits by locals increased to 58%, while 16% of visitors were from
upcountry.
Job creation
The V&A Waterfront increased the total number of direct jobs created by
20%, growing from 16 155 in 2012 to 19 269 in 2014. Indirect jobs grew by
over 30% to 16 894. Since 2002, the cumulative number of total jobs
created by the V&A Waterfront in the province grew by just under 60%,
from 22 645 to 36 162 in 2014. Nationally the number increased from 33
378 in 2002 to 52 676 in 2014, a 57% increase.

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27. Thank You
For queries contact (nombulelo.mkefa@capetown.gov.za)